Universität Heidelberg

Urban Space

The Creative Economy

Advertising

Architecture

Arts and antique markets

Crafts

Design (or communication design)

Designer Fashion

Film, video and photography

Software, computer games and electronic publishing

Music and the visual and performing arts

Publishing

Television

Radio (DCMS 2006)

China·Shanghai1 UK2 Germany3 US4 Singapore5 R&D

industry design, product

and packaging design, IT

and software design,

advertisement and design,

craft

Architecture & Design

architectural design, urban

design and planning,

landscape design,

upholstery design

Culture Media

literature and art creation,

publishing, journalism,

music and performing arts,

Media (TV, Film, Radio),

network medium

Advisory Planning

marketing service,

consultation service,

exhibition and conference

service

Fashion Consumption

fashion design,

entertainment, sport,

wedding design,

photography

Advertising

Architecture

Art and antiques

market

Crafts

Design

Fashion

Film and video

Music

Performing arts

Publishing

Software

Television and radio

Video and computer

games

The core sectors of

the cultural

industries

publishing industries

film industries, music,

visual and performing

arts, journalists / news

agencies

museum shops, arts

exhibitions retail trade

of cultural goods

architectural offices

design industries,

The new creative

sectors

Advertising

manufacture of

software/games

Core copyright

industries

Advertising,

Collecting societies,

Film and video, Music,

Performing arts,

Publishing, Software,

Television and radio,

Visual and graphic art

Interdependent

copyright industries

Blank recording

material, Consumer

electronics, Musical

instruments, Paper,

Photocopiers,

photographic

equipment

Partial copyright

industries

Architecture, Clothing,

footwear, Design,

Fashion, Household

goods, Toys

IT and Software Services

Advertising

Broadcasting Media

Interior, Graphics and

Fashion Design

Architectural Services

Arts/Antiques Trade,

Crafts

Performing Arts

Cinema Services

Photography

Industrial Design

Sources: 1) SCIC (Shanghai Creative Industry Center), http://www.creativecity.sh.cn ; 2) DCMS (UK Department for Culture, Media

and Sport), 2006; 3) German Commission for UNESCO, 2007; 4) WIPO (World Intellectual Property Organization), 2003; 5) Singapore

Ministry of Trade and Industry, 2005.

•

•

•

•

•

807,242 924,755 1057,163 1249,457 1406,994 1504,645

1687,242

6,11% 5,94% 6,38%

6,94% 7,45% 7,63%

9,17%

0%

2%

4%

6%

8%

10%

0

400

800

1.200

1.600

2.000

2004 2005 2006 2007 2008 2009 2010

GDP (billion RMB) GDP share of creative indudstries

5,96 6,71 8,46

11,41

15,08 16,81

23,10

11,42%

22,79%

28,58%

20,83%

9,54%

15,60%

0%

10%

20%

30%

40%

0,00

5,00

10,00

15,00

20,00

25,00

2004 2005 2006 2007 2008 2009 2010

Added value of creative industries in Shanghai ($ billion)

Annual growth rate

West Nanjing Road in 1930s

Today

：

：

：

：

：

Attractive rent price

Policy initiatives

Building image

Galleries and studios

Contemporary art

Tongji University

•

•

•

-2

-1

0

1

2

3

4

5

Architecture

style

Environment of

public space

Environment of

community

Street

advertisement

and slogan

Landmark and

public art work

residents not in creative industry districts residents in creative industry districts

Negativ

e C

han

ges

postiv

e ch

an

ges

N=36 N=32

Gentrification

Displacement

Pulling

Pushing

High-end community in central

city

New apartments in suburban

regions

New middle class

Low-income working class

segregation of social class

0% 20% 40% 60%

Rigid

Conservative

Ordinary

Innovative

Avant-garde

residents in creative industry distrcts

residents not in creative industry districts

2% 25%

3%

98% 75%

97%

0%

20%

40%

60%

80%

100%

visitors residents not

in creative

industry

districts

residents in

creative

industry

districts

no yes

Thank you for your attention