Università degli Studi di PaviaDipartimenti di Studi Umanistici, Scienze Politiche e Sociali, Giurisprudenza, Ingegneria

Industriale e dell’Informazione, Scienze Economiche e AziendaliCorso di Laurea Magistrale Interdipartimentale in Comunicazione Professionale e Multimediale.

Employee engagement and social technologies.Creating shared value.

Relatore: Chiar.mo Prof. AzzoniCorrelatore: Chiar.mo Prof. Maccarini

Valeria Mangiaracina404218

A.A. 2012/2013

Economic contest

Sustainable values

• Economic dimension• Environmental dimension• Social dimension

Social dimension

Dow Jones Sustainability Index (RobecoSAM Corporate Sustainability Assessment)

• Corporate Citizenship & Philanthropy• Human Capital Development • Labor Practice Indicators • Social Reporting • Talent Attraction & Retention• Occupational Health & Safety• Stakeholder Engagement

What?

“Employee engagement is an individual employee's cognitive, emotional, and behavioural

state directed toward desired organisational outcomes.”

Employee engagem

ent

Employee engagem

ent

InvolvementCommitment

PassionEnthusiasm

Focused effort and energy

Attitudinal and behavioural component

Employee engagem

ent

Employee engagem

ent

New blend of old wines or old wines in new bottle?

New blend of old wines?

Academic perspective

Consultancy perspective

How?

How?

Solid and transparent organisational culture

Why?

Employee outcomesEmployee outcomes

Organisational outcomes

Organisational outcomes

Well-being

Absenteeism

Health &

Safety

Turnover

Clients

Innovation

Productivity

Better organisational performances

Profit+ Diluted earnings per share+ Total shareholder return

+ 12% Profits

Toward social organisation

Organisational assessment

Cultural assessment

Communities

Social media

Value proposition

Social organisation principles

•Openness•Autonomy•Decentralisation•Bottom-up approach•Meritocracy•Transparency

The social organisation

Social tools

Networking

Intranet Forum

E-mail

Blog

Wiki

Intranet

Virtual workplace

Full social portal

Forum

Idea management

Knowledge management

E-mail

Social e-mail

Social tools

Networking

Intranet Forum

E-mail

Blog

Wiki

Blog – Beyond traditional communication

Bidirectional channels

Microblog – Communication flow from one to many

Enterprise social software

Wiki

Problem solving

Sharing experiences

Unlocking value trough social technologies

Matching

talent to roles

$900 billion $1300 trillion

Social technologies inside organisations

• To improve interpersonal dynamics and communication processes

• To coordinate outgoing messages and attract best workers enhancing brand value • Recruiting strategies and professional media

• Integrated training (Repository, social net., wikis)

• Integration of absorbing mechanics into non-games platforms and experiences

in order to improve engagement and

participation.

Best-practices

A case for excellence: Eni

Mattei School and Eni Corporate UniversityLocal

communities

Our People PolicyPeople assessment tools (Feedback 360°) Management review

Employees

InclusionNon-discriminationEquality

Diversity

Online trainingE-learningCommunity of practiceCollaboration tools and portals

Training

A case for excellence: Eni

Corporate publishingMy Eni Portal & My Eni InternationalCascade ProgramClimate analysis

Communication

CrècheSummer camp (Summer campus in the City)Enitogether

Welfare

My Trainer OnlineWell-being

Eni in safetyZero fatalitiesEni Wellness Program

Safety & Security

AttractionPeople leadershipsCompensation & Benefits

Employer branding

Conclusion

The Cluetrain Manifesto, 2000

Organisational trend or transient fad?

Employee engagement is the best-fit model of management.

Thanks for your attention.