RADIO IMMERSION WEEK

RADIO IMMERSION WEEKPOST CAMPAIGN ANALYSIS

28TH JULY – 1ST AUGUST

11.30-12.15

A FULL AGENDAMONDAY 28TH JULY

TUESDAY 29TH JULY

WEDNESDAY 30TH JULY

THURSDAY 31ST JULY

FRIDAY 1ST AUGUST

8.30-9.30

8.30-9.30

8.30-9.30

8.30-9.30

9.30-10.40 15.00-16.00

9.30-10.30 12.30-13.30 16.30-17.30

10.00-11.00 11.30-12.15 13.00-14.00

9.30-10.15 16.30-17.15 18.30-22.30

10.30-11.30 12.30-14.30 16.00-18.00

Breakfast with

Breakfast with

Breakfast with

Breakfast with

Andrew Harrison

“The Future Of Commercial Radio”

David Meliveo

“How Radio Has Built Autoglass”

Simon Cole & John Quinn

“Radio As A Retailer”

Andria Vidler

“Evolving Radio Brands In The Digital Age”

Don Thomson

“Global’s Radio Brands”

David Muniz

“The Power Of Discrete, Targeted Radio”

John McGeough & Simon Daglish

“GCap’s Fresh Thinking”

Music QuizHosted by Toby Anstis

Julian Carter & John Myers

“Taking On The BBC”

Clive Dickens

“Meet The New Owners”

Jonathan Arendt

“NME Radio’s Proposition”Presents

Agency DJ Of The Year

Moz Dee

“Commercial Radio vs The BBC”

Martin Stiksel

“The Growing Role Of Personalised Radio”

DJ Q&A PanelGuests Include: Dave Berry (Xfm), Ricky & Melvin (Kiss)

HOW WE PUBLICISED THE WEEK INTERNALLY

Fully branded reception area

Agency Bluetooth hotpots with access to exclusive Immersion Week content

Posters in key agency locations

RAB produced Radio ad

QUOTES OF THE WEEK

“Brands are developing, the only thing that is changing is the distribution”

Jonathan Arendt, DX Media

“We’re building an entertainment brand, involved in every form of media out there”

Clive Dickens, Absolute Radio

“We now have the opportunity to distribute our content across multiple platforms”

Andria Vidler, Bauer Media

“Commercial stations must augment their current revenue streams with new ones to survive”

Simon Cole, UBC Media

“Right now is one of the most exciting times for commercial radio”

Don Thomson, Global Radio

EXTERNAL PRESS FROM THE WEEK

INDUSTRY FEEDBACK“Truly inspirational and educational”

John Quinn

“One of the best agendas I’ve seen for an Immersion Week”

Lucy Darby

“A fantastic week focussed around the medium of radio”

Ashley Tabor

“Congratulations on such a great week”

Don Thomson

“The initiative was second to none”

Julian Carter“The whole industry really appreciates these kinds of opportunities”

Simon Daglish

“Great to see an agency get behind radio in these somewhat daunting times”

Denise Short

“Very informative – ten out of ten”

Rebecca Hellmuth

PICTURES OF THE WEEK

Ian Collins hosts the DJ Q&A

Clive Dickens outlines his plan for Virgin

LBC takeover breakfast Simon Cole & John Quinn

talk the future of radio

Russell Place takes his chance at the TalkSport breakfast Nick Hewat on the

future of Virgin

Dave Berry with Ricky & Melvin on the DJ Q&A panel

• High calibre speakers

• Excellent attendance throughout

• Integrated subjects

• Reinforces industry reputation as a leading radio agency

• Full 360 degree view of the radio marketplace

• Honest views of all presenters

• Trade press coverage and attendance

• Tasty breakfasts!

KEY LEARNINGSPOSITIVES IMPROVEMENTS

• Day to day workloads suffered due to an intensive schedule

• Perhaps spread over two weeks?

• More selective over speakers

• Pirate radio’s view?

• Streaming radio stations into the office?

• Be conscious of any trade press embargo

• Easier to use AV equipment in Room A