Executive Summary

• Situation Analysis• Marketing Strategy• Advertising/Promotional

Campaign Objectives• Campaign Strategy• Media Placement Strategy• Advertisements

•Environmentally friendly products•Using “Going Green” more for publicity •Competitors

• Males and Females• Ages 15-25• Denver and Boulder• Environmentally

Conscious• Middle to Upper

class

Strengths •Fairly new product, not mainstream•Environment-friendly process and procedures•Guilt free Aspect•Fashionable

Weaknesses •Not a popular brand •Lack of marketing experience•Pricy

Opportunities•Developing Market•Diverse demographic (Denver/Boulder region-15-25)•Benefits the earth

Threats

•Plummeting economy•Lack of information on our product and what we represent•People have brand loyalty

• To create awareness of clothes concept

• More exposure

• To create awareness to individuals

• McCann Erikson Approach• Positioning Strategy• Creative Strategy

RADIOMAGAZINES

TELEVISION

Marketing Strategy

Product: Unity Boutique Store.

Place: High-end Green Fashion

Price: Average Price $50

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Mouse Pad For Males

Mouse Pad For Females

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100% recycled glass accessories made from beer

bottles. Who knew that your bottles from the weekend could look so fashionable?

www.unityboutique.com/women-accessories

Check out this trunk show at Unity Boutique on Old South

Gaylord on Friday September 21st from 4-7 p.m.

Elise’s clothing is all handmade and is

really cool.

Please come by, enjoy a glass of wine, and check out some unique new looks for fall I f you want to see some of the collection

that will be shown at Unity, check out the ‘Fall/Winter 10-11 Collection’ by going to

www.mielpinklabel.com

2010 FALL/WINTER COLLECTION

Mi.eL pink label Designer Meet & Greet please join us and designer Elise Smith to view the

Friday September 21st 4-7 p.m.

1455 pearl st. denver, Colorado

no reservations needed

refreshments will be served

For directions go to www.unityboutique.com

Indulge your “green” side by visiting Unity. Unity was Denver’s first fashion boutique offering clothing made in America from environmentally sustainable fabrics.

www.unityboutique.com

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Unityboutique.com

GOING GREEN NEVER LOOKED SO ATTRACTIVEUnityboutique.com

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