Uniting TV and Video
Transcript of Uniting TV and Video
Uniting TV and Video
Audiences Are Hard To Gather
?
VideoAmp is an integrated TV operating
system for advertising.
Our mission is to truly unite TV and Digital into a single market
The Google and Facebook duopoly
Its real.
It’s accelerating the entire business cycle.
Focus on business outcomes
automate the upfronts
Software not transactions
Efficient data driven markets
TV OS StrategyX Screen
First
It all relies on a new common demoniator
ACHIEVE DE-DUPLICATED REACH AND FREQUENCY
DIGITAL SEGMENT
MUST BE ABLE TO FORECAST BASED ON ANY 1:1 HIGH QUALITY SEGMENT !
Portfolio Allocation from the upfronts
Data driven Linear Scatter PMPs Cross-Screen Incremental
Brand building in a new TV age
A united market
LINEAR ENVIRONMENT 1:1 Targeting
WEB Cookies
APP Device ID
OTT Device ID
ADDRESSABLELINEAR
Household
STB, VOD
LINEAR Household
Household
DIGITAL ENVIRONMENT 1:1 Targeting
LINEAR ENVIRONMENT Index Targeting
DIGITAL SEGMENT +
Single UI
Focus on verified and 1st party data
Simple yet Complex
Consumer/Viewer Advertiser Programmer
Information asymmetry will be the undoing
Non Efficient markets. opaqueness. Adblocking.
Setting up for the consumer age of media
Media Ecosystem that rewards attention properly.
Change your thinking, then your teams
Evolve or……Leave Tahoe with?
Yes it’s competitive, but this room is full of allies