American Open University In cooperation with Islamic Center of Greater Austin
United Way for Greater Austin
description
Transcript of United Way for Greater Austin
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United Way for Greater Austin
Bank On Central Texas Outreach Campaign 2013
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BOCT Goals
• Open 6K new accounts in first year• Maintain or upgrade 80% of these accounts• Create a robust and successful awareness
campaign• Engage employers through Learn Where You
Earn• Provide financial education for a substantial
number of customers
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Outreach Campaign Goals
• Open more bank accounts at partner branches.• Keep those new accounts open for at least a
year.• Develop best practices for reaching the
unbanked.
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Overview
• Train bank and credit unions on BOCT and customer literacy.
• Distribute new BOCT brochures.• Update the Bank Locator Tool.• Encourage the unbanked to visit partner
branches through incentives.• Spread the word about BOCT through media and
grassroots outreach.
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Webinar
Feb. 27th
1 PM Live
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Brochures
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Bank Locator Tool
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Incentives
• Raffle• Incentive cards
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Outreach
• Earned media– Kick off press conference at City Hall – Target media pitching
• Paid media– Radio spots – Neighborhood billboards, i.e. posters – Google Adwords
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Outreach Cont’d
• Grassroots– Community fairs– Partner agencies and businesses– Targeted mailers – Financial education classes
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Budget
Item Cost
BOCT Brochures (20K) $1,123.00
Incentive Cards (10K) <$1.000.00
Update Bank Locator Tool $1,140.00
Webinar $500.00
Raffle Prize (if none donated) $1,000.00
Radio/Billboard (TBD) <$10,000.00
Total $13,763.00
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Your Role
• Participate in the webinar and encourage co-workers to watch the recording.
• Promote BOCT and hand out brochures.• Offer and fill out incentive cards when customers
open an account.• Collect and submit the vital data.
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How You Can Help
• Contribute raffle prizes.• Donate marketing avenues/space.• Write blog posts, newsletter blurbs and anything
else to spread the word.• Connect us with more distribution channels.• Host a booth or help with a volunteer activity.