United Nations Economic Commission for EuropeStatistical DivisionUnited Nations Economic Commission for EuropeStatistical Division

Publicity Helps to Ensure the Success of the Census

Presentation at theTraining Workshop on the Management of

Population and Housing Censuses in SPECA Member countries

Baku, Azerbaijan, 30.10 – 3.11.2006Petteri Baer, Regional Adviser, UNECE

1.11.2006 Petteri Baer - UNECE Statistical Division Slide 2

The role of publicity and information campaigns Promoting public awareness Creating positive perceptions Informing about the importance and

usefulness for the society Encouraging participation Diminishing possible resistance

• Especially among particular and special groups

1.11.2006 Petteri Baer - UNECE Statistical Division Slide 3

Publicity campaigns are widely used Publicity campaigns are widely used In the 2000 round of population and

housing censuses in the ECE Region• Out of 43 reporting countries• 41 countries had made some kind of

publicity campaign for the census• Only Belgium and Denmark did not carry

out any publicity as their cencus heavily relied on administrative data

1.11.2006 Petteri Baer - UNECE Statistical Division Slide 4

The most used media Numbers of (42)

countries using media

National TV 42 National radio 38 Newspapers

and magazines 38 Local radio 37 Posters 34

Press conferen-ces, otherevents 34

Leaflets 31 Local TV 31 Internet 22 Billboards 20

1.11.2006 Petteri Baer - UNECE Statistical Division Slide 5

Locations where publicity was implemented – Nr. of countries

Public insti-tutions 35

Schools 29 Stations, airports 25 Posts, pharmacies 25 Libraries 19 Banks 12 Other 7

1.11.2006 Petteri Baer - UNECE Statistical Division Slide 6

Specific groups targeted – Nr. of countries in the ECE region Young people, students 27 Rural areas 19 Foreigners living in the country 16 Ethnic minorities 14 Companies 9 Farms 7 Others 7

1.11.2006 Petteri Baer - UNECE Statistical Division Slide 7

Census slogans

Count yourself in Be present, because you count Count on me Everyone counts It’s our future, don’t leave it blank This is your future. Don’t leave it blank Do you exist?

1.11.2006 Petteri Baer - UNECE Statistical Division Slide 8

Soon to be published… The information on

Censuses in the ECE Region above has mainly been taken from the forthcoming UNECE publication

“National Practices of UNECE Countries in the 2000 Round of Population and Housing Censuses”

1.11.2006 Petteri Baer - UNECE Statistical Division Slide 9

CES Recommendations In the

Recommendations for the 2010 Censuses on Population and Housing

Appendix VII, you can find generalized information on Census Publicity and Information Campaigns

6 pages of useful information

Also in Russian