PowerPoint Presentation

Unit Membership &Marketing Chairperson

M&M Unit Membership & Marketing Chairperson1Self analysis Is there a hole in the shipPresent Method - what we are doing now and resultsMarketing What and WhyUnit Driven Membership Training and TrackingNew Membership Committee ResponsibilitiesDeployment

Overview

M&M Unit Membership & Marketing ChairpersonPlease view this initiative in two ways:

As the person in the unit who becomes a M&M chair

2. As a council who is looking to add the M&M positions

There will be an opportunity for needed feedback to insure this effort leads to membership growth..

MindsetM&M Unit Membership & Marketing Chairperson

Self Analysis Present MethodMarketingUnit Position Train & Track DeploymentM&M Unit Membership & Marketing Chairperson4

Handful of people focused on membership (?)Self Analysis Present MethodMarketingUnit Position Train & Track DeploymentM&M Unit Membership & Marketing ChairpersonMembership TrendsYearTiger Cubs,Cubs,WebelosBoy Scouts,Varsity ScoutsVenturersTotalTraditionalScouting1999[93]2,181,0131,028,353202,4863,411,8522000[93]2,114,4051,003,681233,8283,351,9142001[93]2,043,4781,005,592276,4343,325,5042002[93]2,000,4781,010,791293,3233,304,5922003[93]1,914,425997,398288,3953,200,2182004[93]1,875,752988,995280,5843,145,3312005[94]1,745,324943,426249,9482,938,6982006[95]1,701,861922,836244,2562,868,9632007[95][96]1,687,986913,588254,2592,855,8332008[96][97]1,665,635905,879261,1222,832,6362009[98]1,634,951898,320257,3612,790,6322010[99]1,601,994898,852238,8462,739,6922011[100]1,582,930909,103231,1272,723,869change(since 1999)-27.4%-11.6%+14.1%-20.2%M&M Unit Membership & Marketing Chairperson7Self Analysis Present MethodMarketingUnit Position Train & Track DeploymentM&M Unit Membership & Marketing Chairperson8Basically you need to know somebody!

(An informal survey of existing Scouts and non Scout parents affirms this)Self Analysis Present MethodMarketingUnit Position Train & Track DeploymentM&M Unit Membership & Marketing ChairpersonTraditional Methods Not Working Self Analysis Present MethodMarketingUnit Position Train & Track DeploymentM&M Unit Membership & Marketing Chairperson10This is the image that comes to many who are not connected with our program when they hear Boy Scouts of America.-or-Whatever the media last reported..

Self Analysis Present MethodMarketingUnit Position Train & Track DeploymentM&M Unit Membership & Marketing Chairperson11

This is what they should be imagining!Self Analysis Present MethodMarketingUnit Position Train & Track DeploymentM&M Unit Membership & Marketing ChairpersonSelf Analysis Present MethodMarketingUnit Position Train & Track DeploymentWell Recognized Brands spend millions on Marketing --- Why??

M&M Unit Membership & Marketing ChairpersonSelf Analysis Present MethodMarketingUnit Position Train & Track DeploymentWell Recognized Brands spend millions on Marketing --- Why??Top of Mind Awareness

To build desire and insure sure there company is selected at time of purchaseTOMAM&M Unit Membership & Marketing ChairpersonSelf Analysis Present MethodMarketingUnit Position Train & Track DeploymentWe dont have millions for Marketing but we have an even better resource

Introducing the new Sales Force for ScoutingM&M Unit Membership & Marketing Chairperson

Self Analysis Present MethodMarketingUnit Position Train & Track DeploymentM&M Unit Membership & Marketing Chairperson

Hundreds of people focused on membershipSelf Analysis Present MethodMarketingUnit Position Train & Track DeploymentM&M Unit Membership & Marketing Chairperson

Hundreds of people focused on membershipSelf Analysis Present MethodMarketingUnit Position Train & Track DeploymentSample Council Suffolk

Before: 5 People focused on Membership

1st year Goal: 1/3 of units with M&Ms300units / 3 = 100 People !!!!

M&M Unit Membership & Marketing ChairpersonA Scouting Salesperson In Every Unit!Self Analysis Present MethodMarketingUnit Position Train & Track DeploymentInsure they can transmit the benefits of Scouting by giving them facts and endorsements!Marketing Support and Training from CouncilM&M Unit Membership & Marketing ChairpersonOur MissionSelf Analysis Present MethodMarketingUnit Position Train & Track DeploymentFind Moms, Dads, Eagle Scouts who Love ScoutingInsure they can transmit the benefits of Scouting by giving them facts and endorsements!Provide them Marketing Support and Training from CouncilM&M Unit Membership & Marketing ChairpersonMotivate ThemAnnual Training Higher Professional MotivatorHighlight Traditional ProgramsHigh Adventure CentersSTEMScouting History and ImportanceSelf Analysis Present MethodMarketingUnit Position Train & Track DeploymentM&M Unit Membership & Marketing Chairperson

Bloomberg, who spoke to a few supporters of the cause, said that being a Boy Scout had "changed my life,." Self Analysis Present MethodMarketingUnit Position Train & Track DeploymentM&M Unit Membership & Marketing ChairpersonUnit Membership and Marketing Training

Self Analysis Present MethodMarketingUnit Position Train & Track DeploymentM&M Unit Membership & Marketing ChairpersonM&M Training SessionProvide an overview of the key responsibilities of the Unit M&M positionDemonstrate how to successfully plan and execute unit recruitment eventsProvide the varying ways to market the unit and scouting in the communityProvide the chairperson with the BSA Marketing Toolkit how to access, and how to use National, Council, District and Local resourcesProvide the knowledge and tools necessary to develop and track the progress of a Membership and Marketing Plan (including goal setting)

M&M Unit Membership & Marketing ChairpersonUnit M&M Chairperson Key ResponsibilitiesM&M Unit Membership & Marketing ChairpersonMarketing and PromotionPress Releases PR GuidebookIn the Community PresencePromote Member/Parent Internal marketing website, shutterflyUsing Marketing Tool BoxVideosPower pointsMake handouts professional

M&M Unit Membership & Marketing Chairperson

Marketing and PromotionM&M Unit Membership & Marketing ChairpersonPR Guide Book (Developed by Pennsylvania Dutch Council)

Marketing and PromotionM&M Unit Membership & Marketing ChairpersonMarketing Toolbox

Marketing and Promotion

M&M Unit Membership & Marketing ChairpersonRecruitingSchool Flyers Event PublicityJoining Event (2 per year) BeaScout.org (Insure Tag is up to date)

M&M Unit Membership & Marketing ChairpersonRecruitingGive us an example of your successful recruiting activities.

M&M Unit Membership & Marketing ChairpersonCommunity OutreachFaith Based Organizations (posters/print)Community Events (Festivals)Library ActivitiesFire DepartmentsOther Local Units

M&M Unit Membership & Marketing ChairpersonCommunity OutreachHow is your Council reaching out to the community?_____

M&M Unit Membership & Marketing ChairpersonWorking with other unitsWork together to increase Scouting Presence in the CommunityWebelos > Scout > Venturer > Scouter TransitionIn the Community Events / Activities (Local Park Campout/Expo)

M&M Unit Membership & Marketing ChairpersonWorking with other unitsGive us some examples of your successful transitions

M&M Unit Membership & Marketing ChairpersonPlanning and TrackingMeet with committee and unit leadershipSet Event and activity datesAssign photographer/reporterSet goals and track progressRecruit Promoters

M&M Unit Membership & Marketing Chairperson36In The Community

Effective for Local Units

Scout Troop used Base Camp (canopy) for recruiting at St. Patricks Day parade, had Scouts sign-up!

M&M Unit Membership & Marketing Chairperson37

Library Programs

Local libraries are becoming community centersLooking for contentYoung parents are there

Displays & Presentations at local libraries can foster interest in Scouting to families who dont have a previous affiliation to Scouting. M&M Unit Membership & Marketing Chairperson38

Boy Scouts meet here! Tuesday s 7PM Join Us!

Cub Scouts meet here! Tuesday s 7PM Join Us!

Co-Ed Scouts Meet here! Tuesday s 7PM Join Us!Council Give 11x17 frame with poster as part of Media KitM&M Unit Membership & Marketing Chairperson39

ProposedScoutingRoad Sign

M&M Unit Membership & Marketing Chairperson40M&M Unit Media Kit: (coming soon)

Printed Flyers and PostersPR GuideAsk Me About Scouting buttonsM&M Name Badge and buttonsRoad Sign Request FormEagle Scout Sign Request formIn The Community Resources Request formPrinted M&M Candy giveaways

Self Analysis Present MethodMarketingUnit Position Train & Track DeploymentM&M Unit Membership & Marketing Chairperson41More Information at M&M Central

Web:

http://ner-area2.org/

Face Book:

http://www.facebook.com/pages/Scouting-MM-Central/108484799342595

National Marketing Tool Box:

http://www.scouting.org/scoutsource/Marketing.aspx

Self Analysis Present MethodMarketingUnit Position Train & Track DeploymentM&M Unit Membership & Marketing ChairpersonSelf Analysis Present MethodMarketingUnit Position Train & Track Deployment

Feed BackTake Attendance, email, FB and PhotosM&M Unit Membership & Marketing ChairpersonSelf Analysis Present MethodMarketingUnit Position Train & Track Deployment

Feed BackTake Attendance, email, FB and PhotosWhat part of the M&M do you feel is best for your council?What challenges do you expect in implementing M&M?Do you agree that Scouting needs marketing?What would improve the delivery of this information?

M&M Unit Membership & Marketing Chairperson