Skills Required Consistent abilities to produce and communicate fresh ideas and visual concepts. High levels of motivation and perseverance. Excellent organisational skills with the ability to prioritise work and multi-task. Team working skills. The ability to take rejection and criticism well and to be able to adapt ideas to clients' and colleagues' needs. The capacity to deal with stress and work well under pressure in order to meet tight deadlines. Enthusiasm about advertising with a real desire to keep up to date with new developments in the media. An integrated and creative approach to the media and how the media can be used in advertising. High levels of IT skills in relevant art and design packages, such as Photoshop and Illustrator. An understanding of the advertising process. Acute observation and an eye for detail.

Main Duties Working closely with the copywriter to generate creative ideas and concepts to fulfill the client's brief. Producing sketches or 'storyboards' (television) or 'roughs' or 'scamps' (print) to communicate ideas to the client. Gaining an understanding of the target audience and business that the advert is aimed at Meeting with the creative director and account managers before presenting ideas to clients. Pitching ideas to clients. Briefing other members of the creative team. Commissioning photographers, artists or filmmakers to work on projects. Visiting and assessing locations for potential shoots. Working on location. Attending meetings at production houses and with other directors. Working in editing suites to oversee the finished product. Advising new creatives, reviewing their 'books' and managing new teams on placement with the agency.

Unit 8

junior art directors is around £20,000 to £25,000. Senior art directors can earn anything between £45,000 - £120,000. Although very few reach the upper end of this range, as the highest salaries will only be paid by the leading agencies.

The range of typical starting salaries for

Areas For EmploymentAn Art Director may specialise in the following areas: Cinema and Television – Art Directors facilitate the production designer's creative vision for all the locations and sets that eventually give the film its unique visual identity.Advertising – Advertising Art Directors are responsible for what advertisements look like. They are involved in creating a campaign that has an instant, positive impact on the consumer in order to promote the product or brand being advertised.

5pm. However, extra hours are required in the evenings and at weekends in order to meet deadlines and specific needs, e.g. being on location at a certain time.

Working hours are generally 9am to

Art DirectorArt Directors are responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions.

Media Jobs

Salary Working Hours

Advertising and marketing, advertising design, graphic design, illustration, fine art and graphic design.

all graduates, a degree in one of the following subjects is likely to increase your chances:

Although this area of work is open to Qualifications