Unit 7: Part A Running a successful Company: Ten Rules that Worked for Me 21st Century College...

Unit 7: Part AUnit 7: Part AUnit 7: Part AUnit 7: Part A

Running a successful Running a successful

Company: Ten Rules Company: Ten Rules

that Worked for Methat Worked for Me

21st Century College English: Book 421st Century College English: Book 4

• Pre-Reading Activities

• Text A: Language Points

• Exercises

• Assignment

Unit 7: Part AUnit 7: Part A

Running a Successful Company:Running a Successful Company:Ten Rules that Worked for MeTen Rules that Worked for Me

Pre-Reading ActivitiesPre-Reading Activities

• Preview

• Pre-Reading Listening

What does it take to make it to the top in business? Sam Walton chaWhat does it take to make it to the top in business? Sam Walton change the face of retailing in the United States by putting huge Wal-Mange the face of retailing in the United States by putting huge Wal-Mart stores into small communities. In “Running a Successful Companrt stores into small communities. In “Running a Successful Company: Ten Rules that Worked for Me”, he gives some commonsense adviy: Ten Rules that Worked for Me”, he gives some commonsense advice on business management. Text B, “The Jeaning of America – and ce on business management. Text B, “The Jeaning of America – and the World,” tells another business success story. Levi Strauss, a Gerthe World,” tells another business success story. Levi Strauss, a German-Jewish Businessman, emigrated to California’s gold fields wherman-Jewish Businessman, emigrated to California’s gold fields where he struck it rich by creating the blue jeans that have become an inte he struck it rich by creating the blue jeans that have become an international icon. The author of Text C, “The Purest Treasure,” argues ernational icon. The author of Text C, “The Purest Treasure,” argues that brand names are the key to a company’s reputation and explainthat brand names are the key to a company’s reputation and explains why they should be carefully managed for the long haul, not squees why they should be carefully managed for the long haul, not squeezed for the short-term profits. zed for the short-term profits.


PreviewPreview

Before listening to the tape, have a quick look at the following wBefore listening to the tape, have a quick look at the following words. Then listen to the tape again choose the best answers for thords. Then listen to the tape again choose the best answers for the following questions.e following questions.

gospel 福音 partner 合伙人 unpredictable 不可预测的


Check-upCheck-upCheck-upCheck-up

1.1. Most of Sam Walton’s “Rules for succeeding in Business” Most of Sam Walton’s “Rules for succeeding in Business” are ___________.are ___________.

A)A) new ideas resulting from research. new ideas resulting from research.

B)B) old ideas, but useful ones. old ideas, but useful ones.

C)C) rules that must be followed exactly. rules that must be followed exactly.

D)D) secrets that most people don’t know.secrets that most people don’t know.


1.1. Most of Sam Walton’s “Rules for succeeding in Business” Most of Sam Walton’s “Rules for succeeding in Business” are ___________.are ___________.

A)A) new ideas resulting from research. new ideas resulting from research.

B)B) old ideas, but useful ones.old ideas, but useful ones.

C)C) rules that must be followed exactly. rules that must be followed exactly.

D)D) secrets that most people don’t know.secrets that most people don’t know.

2.2. What does Sam Walton say about hard work and cooperatiWhat does Sam Walton say about hard work and cooperation? on?

A)A) They are so basic that he doesn’t include them They are so basic that he doesn’t include them in in his list of rules. his list of rules.

B)B) They can make up for many other weakness. They can make up for many other weakness.

C)C) They are more important in some business that They are more important in some business that others. others.

D)D) American businesses need to learn to do them American businesses need to learn to do them better.better.


2.2. What does Sam Walton say about hard work and cooperatiWhat does Sam Walton say about hard work and cooperation? on?

A)A) They are so basic that he doesn’t include them They are so basic that he doesn’t include them in in his list of rules. his list of rules.

B)B) They can make up for many other weakness. They can make up for many other weakness.

C)C) They are more important in some business that They are more important in some business that others. others.

D)D) American businesses need to learn to do them American businesses need to learn to do them better.better.

3.3. Which of the following does Sam Walton NOT say you shoWhich of the following does Sam Walton NOT say you should do in business? uld do in business?

A)A) Make a strong commitment to your business.Make a strong commitment to your business.

B)B) share profits with your employees.share profits with your employees.

C)C) Keep secrets from your employees.Keep secrets from your employees.

D)D) Show your appreciation for your employees.Show your appreciation for your employees.


3.3. Which of the following does Sam Walton NOT say you shoWhich of the following does Sam Walton NOT say you should do in business? uld do in business?

A)A) Make a strong commitment to your business.Make a strong commitment to your business.

B)B) share profits with your employees.share profits with your employees.

C)C) Keep secrets from your employees.Keep secrets from your employees.

D)D) Show your appreciation for your employees.Show your appreciation for your employees.

4.4. What is Sam Walton’s main purpose in writing this passagWhat is Sam Walton’s main purpose in writing this passage? e?

A)A) To give some guidelines for success in business.To give some guidelines for success in business.

B)B) To describe how his company became successfTo describe how his company became successful. ul.

C)C) To tell the story of his life in the retail businesTo tell the story of his life in the retail business. s.

D)D) To emphasize the importance of hard work anTo emphasize the importance of hard work and d cooperation.cooperation.


ScriptScriptScriptScript

4.4. What is Sam Walton’s main purpose in writing this passagWhat is Sam Walton’s main purpose in writing this passage? e?

A)A) To give some guidelines for success in business.To give some guidelines for success in business.

B)B) To describe how his company became successfTo describe how his company became successful. ul.

C)C) To tell the story of his life in the retail businesTo tell the story of his life in the retail business. s.

D)D) To emphasize the importance of hard work anTo emphasize the importance of hard work and d cooperation.cooperation.

You know, I’ve been in the retail business for almost five decadeYou know, I’ve been in the retail business for almost five decades. And in that time, I’ve changed my mind about some important thins. And in that time, I’ve changed my mind about some important things and adopted some new ideas. But most of the things I believe in tgs and adopted some new ideas. But most of the things I believe in today are the same old values and beliefs I held when I was just startioday are the same old values and beliefs I held when I was just starting out.ng out.

There are a couple of comments I want to make before I give you There are a couple of comments I want to make before I give you my list:my list:

First of all, I’m not even going to mention the importance of hard First of all, I’m not even going to mention the importance of hard work and cooperation. If you don’t know about them already, nothing work and cooperation. If you don’t know about them already, nothing I have to say is going to help you. Also, remember that my rules are I have to say is going to help you. Also, remember that my rules are not the holy gospel. They’ve worked for me, but I’ve always enjoyed not the holy gospel. They’ve worked for me, but I’ve always enjoyed breaking other people’s rules and you may want to do that too.breaking other people’s rules and you may want to do that too.

I think that’s enough of a warning: Now here comes some of SaI think that’s enough of a warning: Now here comes some of Sam’s Rules for building a Business:m’s Rules for building a Business:

1)1)Commit to your business. If you believe in what you’re doing Commit to your business. If you believe in what you’re doing you can overcome almost any problem, and your passion will spread you can overcome almost any problem, and your passion will spread to your partners.to your partners.

2)2)Share your profits with everyone in your company. If you treat Share your profits with everyone in your company. If you treat your employees like partners, they will really care about doing their your employees like partners, they will really care about doing their best.best.

3)3)Motivate the people in your company and I don’t just mean Motivate the people in your company and I don’t just mean with money. Set high goals, encourage competition, and stay with money. Set high goals, encourage competition, and stay unpredictable.unpredictable.

4)4)Communicate all you can. Information is power and you need Communicate all you can. Information is power and you need to give everyone in the company all the power they need to succeed.to give everyone in the company all the power they need to succeed.

5)5)Appreciate everyone in your company. Nothing else can take Appreciate everyone in your company. Nothing else can take the place of a few, well-chosen words of praise. They cost nothing, the place of a few, well-chosen words of praise. They cost nothing, but they are worth a fortune.but they are worth a fortune.

Well, that’s the first half of my list. You’re going to have to read Well, that’s the first half of my list. You’re going to have to read my essay if you want to know the rest.my essay if you want to know the rest.


Language PointsLanguage Points

Text A:

Running a Running a successful company:successful company:

Ten RulesTen Rules that Worked for me that Worked for me

Running a Running a successful company:successful company:

Ten RulesTen Rules that Worked for me that Worked for me

Running a successful company:Running a successful company:

Ten Rules that Worked for meTen Rules that Worked for me

Sam Walton

11 A whole lot has changed about the retailing business in the fortA whole lot has changed about the retailing business in the fort

y-seven years we've been in it — including some of my theories. Wy-seven years we've been in it — including some of my theories. W

e've changed our minds about some significant things e've changed our minds about some significant things along the way

and adopted some new principles — particularly about the concept and adopted some new principles — particularly about the concept

of partnership in a corporation. But most of the values and the rules of partnership in a corporation. But most of the values and the rules

and the techniques we've relied on have stayed the same the whole and the techniques we've relied on have stayed the same the whole

way. Some of them are such simple commonsense old favorites thaway. Some of them are such simple commonsense old favorites tha

t they hardly seem worth mentioning.t they hardly seem worth mentioning.


22 This isn't the first time that I've been asked to This isn't the first time that I've been asked to

come up with a list of rules for success, but it is the first time I've actua, but it is the first time I've actua

lly sat down and done it. lly sat down and done it.

I'm glad I did because it's been a revealing exercise for me. .

I do seem to have a couple of dozen things that I've

singled out at one time or another as the "key" to the whole thing. One I . One I

don't even have on my list is "work hard." don't even have on my list is "work hard."

If you don't know that already, or you're not willing to do it, you probably won't be going far enough to need my list anyway

. And another I didn't include on the list is the idea of . And another I didn't include on the list is the idea of building a team. .

If you want to build an enterpriseIf you want to build an enterprise


of any size at all, of any size at all, it almost goes without saying that you absolutely muyou absolutely mu

st create a team of people who work together and give real meaning st create a team of people who work together and give real meaning

to that overused word "teamwork." to that overused word "teamwork."

To me, that's more the goal of the whole thing, rather than some way to get there

. .

33 I believe in always having goals, and always setting them high. I I believe in always having goals, and always setting them high. I

can certainly tell you that can certainly tell you that the folks at Wal-Mart have always had goal have always had goal

s in front of them. In fact, we have sometimes built real scoreboards s in front of them. In fact, we have sometimes built real scoreboards

on the stage at Saturday morning meetings.on the stage at Saturday morning meetings.


44 One more thing. If you're really looking for my advice here, One more thing. If you're really looking for my advice here,

trying to trying to get something serious out of this exercise I put myself through,

remember:

these rules are not in any way intended to be the Ten Commandments of Business

. They are some rules that worked for me. But I always prided myself on

breaking everybody else's rules, and I always favored the mavericks who

challenged my rules. I may have fought them all the way, but I respected

them, and, in the end,

I listened to them a lot more closely than I did the pack who always agreed with everything I said

. So pay special attention to Rule 10, and if you

interpret it in the right spirit — as it applies to you — it could mean

simply: Break All the Rules.


55 For what they're worth, here they are. Sam's Rules for Building For what they're worth, here they are. Sam's Rules for Building

a Business: a Business:

RULE 1: RULE 1: COMMIT to your business. Believe in it more than anybo. Believe in it more than anybo

dy else. I think I overcame every single one of my personal shortcody else. I think I overcame every single one of my personal shortco

mings by the sheer passion I brought to my work. I don't know if yomings by the sheer passion I brought to my work. I don't know if yo

u're born with this kind of passion, or if you can learn it. But I do knu're born with this kind of passion, or if you can learn it. But I do kn

ow you need it. If you love your work, you'll be out there every day tow you need it. If you love your work, you'll be out there every day t

rying to do it the best you possibly can, and pretty soon everybody rying to do it the best you possibly can, and pretty soon everybody

around will catch the passion from you — like a fever.around will catch the passion from you — like a fever.


RULE 2: SHARE your profits with all your associates, and treat RULE 2: SHARE your profits with all your associates, and treat

them as partners. In turn, they will treat you as a partner, and togeththem as partners. In turn, they will treat you as a partner, and togeth

er you will all er you will all perform beyond your wildest expectations. Remain a corp. Remain a corp

oration and retain control if you like, but behave as a servant leader oration and retain control if you like, but behave as a servant leader

in a partnership. Encourage your associates to in a partnership. Encourage your associates to

hold a stake in the company. Offer discounted stock, and grant them . Offer discounted stock, and grant them

stock for their retirement. It's the single best thing we ever did. stock for their retirement. It's the single best thing we ever did.

RULE 3: MOTIVATE your partners. RULE 3: MOTIVATE your partners. Money and ownership alone aren't enough. Constantly, day by day, think of new and more intere. Constantly, day by day, think of new and more intere

sting ways to motivate and challenge your partners. Set high goals, sting ways to motivate and challenge your partners. Set high goals,

encourage competition, and then keep score. Make bets with encourage competition, and then keep score. Make bets with


outrageous payoffs. If things get stale, cross-pollinate; have manager. If things get stale, cross-pollinate; have manager

s switch jobs with one another to stay challenged. Keep everybody s switch jobs with one another to stay challenged. Keep everybody

guessing as to what your next trick is going to be. Don't become too guessing as to what your next trick is going to be. Don't become too

predictable.predictable.

RULE 4: COMMUNICATE everything you possibly can to your pRULE 4: COMMUNICATE everything you possibly can to your p

artners. The more they know, the more they'll understand. The more artners. The more they know, the more they'll understand. The more

they understand, the more they'll care. Once they care, there's no stthey understand, the more they'll care. Once they care, there's no st

opping them. If you don't trust your associates to know what's goinopping them. If you don't trust your associates to know what's goin

g on, they'll know you don't really consider them partners. Informatig on, they'll know you don't really consider them partners. Informati

on is power, and on is power, and

the gain you get from empowering your associates more than offsets the risk of informing your competitors..


RULE 5: APPRECIATE everything your associates do for the RULE 5: APPRECIATE everything your associates do for the

business. business. A paycheck and a stock option will buy one kind of loyalty. But all of us like to be told how much somebody appreciates what we do for them. We like to hear it often, and especially when we have done something we're really proud of. Nothing else can quite substitute for a few well-chosen, well-timed, sincere words of praise. They're absolutely free — and worth a fortune.

RULE 6: CELEBRATE your successes. RULE 6: CELEBRATE your successes. Find some humor in your failures. Don't take yourself so seriously. Loosen up, and everybody around you will loosen up. Have fun. Show enthusiasm always. When all else fails, put on a costume and sing a silly song.


Then make everybody else sing with you. Don't do a hula on Then make everybody else sing with you. Don't do a hula on Wall Street like I did. Think up your own stunt. All of this is more imp like I did. Think up your own stunt. All of this is more important, and more fun, than you think, and ortant, and more fun, than you think, and it really fools the competition. “Why should we take those cornballs at Wal-Mart seriously?”. “Why should we take those cornballs at Wal-Mart seriously?”

RULE 7: LISTEN to everyone in your company. And RULE 7: LISTEN to everyone in your company. And figure out ways to get them talking. The folks on the front lines — the to get them talking. The folks on the front lines — the ones who actually talk to the customer — are the only ones who reaones who actually talk to the customer — are the only ones who really know what's going on out there. You'd better find out what they klly know what's going on out there. You'd better find out what they know. now. This really is what total quality is all about. . To push responsibility down in your organization, and to force good ideas to bubble up within it, you must listen to what your associates are trying to tell you. , you must listen to what your associates are trying to tell you.


RULE 8: EXCEED your customers' expectations. If you do, they'll coRULE 8: EXCEED your customers' expectations. If you do, they'll co

me back over and over. Give them what they want — and a little morme back over and over. Give them what they want — and a little mor

e. Let them know you appreciate them. e. Let them know you appreciate them. Fix all your mistakes, and do, and do

n't make excuses — apologize. n't make excuses — apologize. Stand behind everything you do. The t. The t

wo most important words I ever wrote were on that first Wal-Mart siwo most important words I ever wrote were on that first Wal-Mart si

gn: "Satisfaction Guaranteed." They're still up there, and gn: "Satisfaction Guaranteed." They're still up there, and

they have made all the difference..

RULE 9: RULE 9: CONTROL your expenses better than your competition. This is where you can always find the competitive advantage. For twenty-five years running long before Wal-Mart was known as t. For twenty-five years running long before Wal-Mart was known as t

he nation's largest retailer — we ranked number one in he nation's largest retailer — we ranked number one in


our industry for the lowest ratio of expenses to sales. You can make our industry for the lowest ratio of expenses to sales. You can make

a lot of different mistakes and still recover if you run an efficient a lot of different mistakes and still recover if you run an efficient

operation. Or you can be brilliant and still go out of business if operation. Or you can be brilliant and still go out of business if

you're too inefficient. you're too inefficient.

RULE 10: SWIM upstream. Go the other way. Ignore the RULE 10: SWIM upstream. Go the other way. Ignore the

conventional wisdom. If everybody else is doing it one way, there's conventional wisdom. If everybody else is doing it one way, there's

a good chance you can find your niche by going in exactly the a good chance you can find your niche by going in exactly the

opposite direction. But be prepared for a lot of folks to wave you opposite direction. But be prepared for a lot of folks to wave you

down and tell you you're headed the wrong way. I guess in all my down and tell you you're headed the wrong way. I guess in all my

years, what I heard more often than anything was: a town of less years, what I heard more often than anything was: a town of less

than 50,000 population cannot support a discount store for very than 50,000 population cannot support a discount store for very

long.long.


66 Those are some pretty ordinary rules, some would say even Those are some pretty ordinary rules, some would say even

simplistic. The hard part, the real challenge, is to constantly figure simplistic. The hard part, the real challenge, is to constantly figure

out ways to execute them. You can't just keep doing what works out ways to execute them. You can't just keep doing what works

one time, because everything around you is always changing. To one time, because everything around you is always changing. To

succeed, you have to stay out in front of that change.succeed, you have to stay out in front of that change.

(1345 words) (1345 words)


Text-related informationText-related information

Sam Walton was an American retaiSam Walton was an American retail magnate who founded Wal-Mart Sl magnate who founded Wal-Mart Stores,Inc., the largest retail-sales ctores,Inc., the largest retail-sales chain in the United states. He graduhain in the United states. He graduated from the University of Missourated from the University of Missouri with a degree in economics in 194i with a degree in economics in 1949. And he opened his own Ben-Fra9. And he opened his own Ben-Franklin variety store in 1945. Based onklin variety store in 1945. Based on his concept for a discount-store cn his concept for a discount-store chain in small towns. Walton openehain in small towns. Walton opened the first Wal-Mart store in 1962d the first Wal-Mart store in 1962..Sam WaltonSam Walton

萨姆萨姆··沃尔沃尔顿顿

along the way along the way — — during the course, during the time during the course, during the time

Examples:Examples:

•• I’ve been I this job for thirty years, and I’ve picked I’ve been I this job for thirty years, and I’ve picked a good deal of experiencea good deal of experience along the wayalong the way.(=during .(=during thth

ee time time ））•• There were a few problems There were a few problems along the wayalong the way (=during (=during

the course of the event).the course of the event).

come up with a list of rules for successcome up with a list of rules for success— — make a list of ways to successmake a list of ways to success

come up with come up with –– think of, create or produce (a plan, think of, create or produce (a plan, idea, solution, etc.)idea, solution, etc.)

Examples:Examples:

•• It did not take long to It did not take long to come up withcome up with a convincing a convincing example. example.

•• The suspects struggled to The suspects struggled to come up withcome up with a good a good excuse about why they were in the bank at excuse about why they were in the bank at midnight.midnight.

I’m glad I did because it’s been a revealing exercise for me.I’m glad I did because it’s been a revealing exercise for me. —— I’m glad that I made such a list, because in the I’m glad that I made such a list, because in the process of making the list I myself learned process of making the list I myself learned something.something.

An action, statement or experience that is An action, statement or experience that is revealingrevealing teacteaches you something that didn’t know, esp. about another hes you something that didn’t know, esp. about another person and their attitudes and feelings.person and their attitudes and feelings.Examples:Examples:•• The joke is The joke is revealingrevealing of what he is really thinking. of what he is really thinking.•• He has nothing very He has nothing very revealingrevealing to say. to say.

Translate the sentence:Translate the sentence:??我很高兴这样做了，因为这对我是一次很有启发的练习。我很高兴这样做了，因为这对我是一次很有启发的练习。

I do seem to have a couple of dozen things that I’ve I do seem to have a couple of dozen things that I’ve singled singled outout … as the “key” to the whole thing … as the “key” to the whole thing —— it seems that I really have some dozens of rules it seems that I really have some dozens of rules wwhich I’ve found from among others … to be most hich I’ve found from among others … to be most impoimportant to the entire business.rtant to the entire business.

single outsingle out — — select or identify(sb./sth) from others, e.g. select or identify(sb./sth) from others, e.g. for special attention. for special attention.

Examples:Examples:•• Which Would you Which Would you single outsingle out as the best? as the best?•• The teacher The teacher singled outsingled out the student with the best the student with the best voivoice to sing the national anthem before the football ce to sing the national anthem before the football game.game.

Translate the sentence:Translate the sentence:??我似乎确实有几十条东西，我曾经在某个时候将它们挑出来我似乎确实有几十条东西，我曾经在某个时候将它们挑出来作为一切的“关键”。作为一切的“关键”。

If you don’t know that already, or you’re not willing to do it, If you don’t know that already, or you’re not willing to do it, you probably won’t be going far enough to need my list you probably won’t be going far enough to need my list anyway.anyway. — — If by now you don’t know that (i.e. “work hard”), or If by now you don’t know that (i.e. “work hard”), or

you’re not willing to do it, you probably won’t be so you’re not willing to do it, you probably won’t be so successful as to need my list of rules in any case.successful as to need my list of rules in any case.

go far (in life)go far (in life) —— (of people) be very successful (of people) be very successful

Examples:Examples:

•• Someone as intelligent as you are should Someone as intelligent as you are should go far.go far.

•• Janet’s IQ was only 74, so her teachers assumed that Janet’s IQ was only 74, so her teachers assumed that she wouldn’t she wouldn’t go very fargo very far life. life.

Translate the sentence:Translate the sentence:??如果你还不知道这一点，或者不愿意这样去做，那你也许还如果你还不知道这一点，或者不愿意这样去做，那你也许还没有达到需要我的单子的时候。没有达到需要我的单子的时候。

build a teambuild a team

—— create a team of people who work togethercreate a team of people who work together

A A teamteam is a group of people who work together for a is a group of people who work together for a particular purpose, esp. one that can work well particular purpose, esp. one that can work well together. Hence the compounds together. Hence the compounds teamworkteamwork ( the ability of ( the ability of a group of people have to work well together) and a group of people have to work well together) and team team spiritspirit ( the feeling of pride and loyalty that exist among ( the feeling of pride and loyalty that exist among the members of a group and that makes them want their the members of a group and that makes them want their group to do well or to be the best.group to do well or to be the best.

it goes without saying thatit goes without saying that— — it’s so obvious that …; everyone know that…it’s so obvious that …; everyone know that…

If something If something goes without sayinggoes without saying, it is so obvious that , it is so obvious that you do not need to explain it.you do not need to explain it.

Examples:Examples:

• • It goes without sayingIt goes without saying that I am grateful for all your that I am grateful for all your help.help.

•• It goes without sayingIt goes without saying that Chinese food is the most that Chinese food is the most delicious in the world.delicious in the world.

To me, that’s more the goal of the whole thing, rather than To me, that’s more the goal of the whole thing, rather than some way to get there.some way to get there.－－ As far as I am concerned, that (=teamwork) is As far as I am concerned, that (=teamwork) is something that I want to achieve; it’s not a way to something that I want to achieve; it’s not a way to achieve something.achieve something.

Translate the sentence:Translate the sentence:

??母亲却为完成愿望的坚定决心所激励着。母亲却为完成愿望的坚定决心所激励着。

the folks at Mal-Martthe folks at Mal-Mart

—— the employees of Wal-Martthe employees of Wal-Mart

FolksFolks are people, sometimes used showing affection. are people, sometimes used showing affection. Sam Walton uses the word to show his close personal Sam Walton uses the word to show his close personal relationship with his employees.relationship with his employees.


Wal-Mart Stores, Inc. is a U.S. retail Wal-Mart Stores, Inc. is a U.S. retail firm based in Bentonville, Ark. It wafirm based in Bentonville, Ark. It was the third largest retail chain in the s the third largest retail chain in the U.S. by 1990, after Sears and K marU.S. by 1990, after Sears and K mart. In 1995, the company created 85,t. In 1995, the company created 85,000 new Wal-Mart jobs and support000 new Wal-Mart jobs and supported thousands of U.S. manufacturined thousands of U.S. manufacturing jobs. More than 600,000 Americag jobs. More than 600,000 Americans work at Wal-Mart. ns work at Wal-Mart.

Wal-MartWal-Mart

沃尔沃尔··玛特玛特

get something serious out of this exercise I put myself get something serious out of this exercise I put myself throughthrough—— learn something important from this list I come up learn something important from this list I come up

with.with.


??从我经历的这次练习中得到一些需要认真思考的东西。从我经历的这次练习中得到一些需要认真思考的东西。

These rules are not in any way intended to be the Ten These rules are not in any way intended to be the Ten Commandment of BusinessCommandment of Business

—— these rules are by no means meant to be the these rules are by no means meant to be the established rules for doing business. established rules for doing business.


??我绝对无意把这些法则当作商业十戒我绝对无意把这些法则当作商业十戒

I listened to them a lot more closely than I did the pack I listened to them a lot more closely than I did the pack who always agreed with everything I saidwho always agreed with everything I said

—— I listened to those who questioned my rules much more I listened to those who questioned my rules much more carefully than l listened to those who always agreed with carefully than l listened to those who always agreed with everything I said.everything I said.


??比起那帮对我所说的一切唯唯诺诺的人，我更认真地倾听比起那帮对我所说的一切唯唯诺诺的人，我更认真地倾听他们的意见。他们的意见。

interpret it in the right spiritinterpret it in the right spirit

—— understand it as it essentially meansunderstand it as it essentially means

The The spiritspirit of something such as a law, rule or an of something such as a law, rule or an agreement is the way that was intended to be agreement is the way that was intended to be interpreted or applied.interpreted or applied.

Commit to your businessCommit to your business— — Devote yourself to your businessDevote yourself to your business

When you When you commit tocommit to or or commit yourself tocommit yourself to a particular a particular principle or course of action, you promise to give your principle or course of action, you promise to give your time or money, or your loyalty to it.time or money, or your loyalty to it.

Examples:Examples:

• • If you want to be and actor you have to really If you want to be and actor you have to really commit yourself to it.commit yourself to it.

•• The president said that once he had The president said that once he had committed to committed to this course of actionthis course of action , there was no going back. , there was no going back.

perform beyond your wildest expectationperform beyond your wildest expectation—— do much better than you can ever expectdo much better than you can ever expect


??取得意想不到的业绩取得意想不到的业绩

hold a stake in the companyhold a stake in the company— — have a share or an interest in the company.have a share or an interest in the company.

A A stakestake is literally an amount of money which a is literally an amount of money which a gambler bets on a horse in a race, etc. by extension it gambler bets on a horse in a race, etc. by extension it means an interest, usually of a financial kind.means an interest, usually of a financial kind.

Examples:Examples:

• • The bar was the scene of poker games with The bar was the scene of poker games with stakes stakes of many hundreds of dollars.of many hundreds of dollars.

•• The Government owned a large The Government owned a large stakestake in the oil in the oil industry.industry.

Money and ownership alone aren’t enoughMoney and ownership alone aren’t enough

—— money and share-holding are not enough to motivate yomoney and share-holding are not enough to motivate your partnersur partners


??单单靠金钱和作有权还不够单单靠金钱和作有权还不够

outrageous payoffsoutrageous payoffs— — extremely large rewards extremely large rewards

You describe something as You describe something as outrageousoutrageous when it is very when it is very unusual and unconventional unusual and unconventional

Examples:Examples:

• • Outrageous Outrageous remarksremarks designed to shock listeners. designed to shock listeners.

•• It will be a fairly sober party, so I don’t wear It will be a fairly sober party, so I don’t wear anything too anything too outrageous.outrageous.

The gain you get from empowering your associates more The gain you get from empowering your associates more than offsets the risk of informing your competitorsthan offsets the risk of informing your competitors—— you gain much from informing your partners and you gain much from informing your partners and

this giving them power then you may possibly lose this giving them power then you may possibly lose in case your competitors get such informationin case your competitors get such information

If one quantity or amount If one quantity or amount offsetsoffsets another quantity or another quantity or amount, the two quantity or amount balance each other amount, the two quantity or amount balance each other so that an advantage or disadvantage is cancelled out.so that an advantage or disadvantage is cancelled out.

Examples:Examples:

• • Higher prices would Higher prices would offsetoffset their wage increases. their wage increases.

•• The extra cost of traveling to work The extra cost of traveling to work is offsetis offset by the by the lower price of houses here. lower price of houses here.

partner and associatepartner and associate

ppartnerartner implies especially an implies especially an associate associate in a business in a business ((partnershippartnership) or one of the two ) or one of the two associatesassociates in some game, in some game, in a dance or in marriage, while associate is a general in a dance or in marriage, while associate is a general term, referable to anyone whose company one enjoys or term, referable to anyone whose company one enjoys or tolerates more or less regularly and usually on terms of tolerates more or less regularly and usually on terms of equality .equality .

Examples:Examples:•• He is aHe is a partner partner in an insurance company. in an insurance company. •• I can’t go to the dance if I haven’t got a partner.I can’t go to the dance if I haven’t got a partner.•• A person is known by his associates. A person is known by his associates. •• His His associatesassociates included all the prominent young men included all the prominent young men

of the town.of the town.

A pay check and a A pay check and a stock optionstock option will buy one kind of loyalty. will buy one kind of loyalty.—— money and ownership will make your partners loyal money and ownership will make your partners loyal

to the business in one way.to the business in one way.

stock option stock option — — a right granted by a corporation to its a right granted by a corporation to its partners or employees as a form of compensation that partners or employees as a form of compensation that allows purchase of corporate stock at a fixed price at a allows purchase of corporate stock at a fixed price at a specified time with reimbursement derived from the specified time with reimbursement derived from the difference between purchase and market pricedifference between purchase and market price

loyalty and devotionloyalty and devotion

loyaltyloyalty suggests a personal and emotional feeling while suggests a personal and emotional feeling while devotiondevotion stresses zeal in service. stresses zeal in service.

Examples:Examples:

•• I’m convinced of your I’m convinced of your loyaltyloyalty to the cause. to the cause.

•• Their Their devotiondevotion to their children is plain to see. to their children is plain to see.

•• He set out to prove the loyalty of his nature by He set out to prove the loyalty of his nature by devotiondevotion to the employer who had promoted him. to the employer who had promoted him.

They are absolutely They are absolutely free free – and worth a fortune– and worth a fortune— — they (=words of praise) cost nothing, yet they are they (=words of praise) cost nothing, yet they are

worth a lot.worth a lot.

free free —— free of chargefree of charge

Find some humor in your failuresFind some humor in your failures— — find something amusing in what you have failedfind something amusing in what you have failed


??在失败中寻找某种幽默（有趣的东西）在失败中寻找某种幽默（有趣的东西）

Loosen up, and everybody around you will loosen upLoosen up, and everybody around you will loosen up— — if your relax, then everybody around you will relaxif your relax, then everybody around you will relax


??如果你放松，那你周围的每个人也会放松。如果你放松，那你周围的每个人也会放松。


Wall Street is a street in the Wall Street is a street in the

southern section of the borough of southern section of the borough of

Manhattan, in New York City, which Manhattan, in New York City, which

has been the location of some of has been the location of some of

the chief financial institutions of the chief financial institutions of

the United States. Wall Street is a the United States. Wall Street is a

worldwide symbol of high finance worldwide symbol of high finance

and investment an , as such, has and investment an , as such, has

entered modern mythology.entered modern mythology.Wall StreetWall Street

华尔街华尔街

it really fools the competitionit really fools the competition— — it certainly deceives the competitorsit certainly deceives the competitors


??它的确可以愚弄竞争者它的确可以愚弄竞争者

figure out waysfigure out ways— — think of waysthink of ways

If you If you figure outfigure out a solution to a problem, or the reason a solution to a problem, or the reason for something, you succeed in solving or understand it. for something, you succeed in solving or understand it.

Examples:Examples:

• • We tried to We tried to figure outfigure out a way to see them. a way to see them.

•• She has not yet She has not yet figured outfigured out what she is going to do what she is going to do next.next.

This is really is what total quality is all aboutThis is really is what total quality is all about— — this really is the essence of total qualitythis really is the essence of total quality


??这才是全面质量管理的真正内涵。这才是全面质量管理的真正内涵。

be all about sth/sbbe all about sth/sb —— have sb/sth as its subject matter or have sb/sth as its subject matter or main point of interestmain point of interest

Example:Example:

•• The news The news is all aboutis all about the latest summit meeting. the latest summit meeting.

to push responsibility down in your organization, and to to push responsibility down in your organization, and to force good ideas to bubble up within itforce good ideas to bubble up within it—— to encourage workers at lower levels in your to encourage workers at lower levels in your business to take more initiative, and to make them business to take more initiative, and to make them come up with more good ideas.come up with more good ideas.

within in within in —— within your organizationwithin your organization


??要把责任在机构里层层推下去，促使好主意不断涌现要把责任在机构里层层推下去，促使好主意不断涌现

fix all your mistakesfix all your mistakes— — compensate for all that you have not done properly compensate for all that you have not done properly (for your customer)(for your customer)


??弥补所有的错误弥补所有的错误

Stand behind everything you doStand behind everything you do—— Guarantee that you will be responsible for Guarantee that you will be responsible for everything that you do.everything that you do.


??对你自己所做的每件事负责。对你自己所做的每件事负责。

they have made all the differencethey have made all the difference— — they (= the two words “Satisfaction Guaranteed”) they (= the two words “Satisfaction Guaranteed”) have helped us achieve what we have now. have helped us achieve what we have now.


??它们至关重要。它们至关重要。

Control your expenses better than your competition. Control your expenses better than your competition. This is where you can always find the competitive This is where you can always find the competitive advantageadvantage


??比竞争对手更好的控制你的支出，这是你总能找到竞比竞争对手更好的控制你的支出，这是你总能找到竞争优势的地方。争优势的地方。

you can be brilliant and still go out of business if you ‘re you can be brilliant and still go out of business if you ‘re too inefficienttoo inefficient

—— you can be very smart, but if you don’t run an you can be very smart, but if you don’t run an efficient operation, you can still go bankrupt.efficient operation, you can still go bankrupt.


??如果你的效率太低，那你即使非常聪明也仍然会破产。如果你的效率太低，那你即使非常聪明也仍然会破产。

be prepared for a lot of folks to wave you down be prepared for a lot of folks to wave you down — — be prepared to a lot of people to persuade you not be prepared to a lot of people to persuade you not

to do soto do so

Literally if you Literally if you wave downwave down a vehicle or someone driving a vehicle or someone driving the vehicle, you wave your hand as a signal to stop the the vehicle, you wave your hand as a signal to stop the vehicle. vehicle.

Example:Example:

• • I was driving along quite happily when a policeman I was driving along quite happily when a policeman wavedwaved me me downdown..

some would say even optimisticsome would say even optimistic—— some people would say these rules are even some people would say these rules are even optimisticoptimistic

simplistic and simplesimplistic and simple

SimplisticSimplistic is used showing disapproval to mean over- is used showing disapproval to mean over-simple or much simpler than what really is.simple or much simpler than what really is.

Examples:Examples:

•• The Department has based its policies on a rather The Department has based its policies on a rather simplistic simplistic analysis of the situation.analysis of the situation.

•• The scientist’s explanation of the result of the study The scientist’s explanation of the result of the study was considered too was considered too simplistic.simplistic.

• • I want an explanation, but make it I want an explanation, but make it simple.simple.

The hard part, the real challenge, is to constantly figure The hard part, the real challenge, is to constantly figure out ways to execute themout ways to execute them

—— what is really difficult and challenging is to what is really difficult and challenging is to constantly conceive how to put the rules into constantly conceive how to put the rules into practicepractice

execute and performexecute and performYou perform processes that are lengthy or exacting or You perform processes that are lengthy or exacting or ceremonial in character or acts that are distinguished ceremonial in character or acts that are distinguished or striking, while you execute what exists in design or or striking, while you execute what exists in design or intent by bringing it into being or be putting it into intent by bringing it into being or be putting it into effect.effect.

Examples:Examples:

• • performperform a surgical operation/the marriage service a surgical operation/the marriage service

• • The escape was planned carefully and The escape was planned carefully and executed executed boldlyboldly

•• The heads of departments are agents to The heads of departments are agents to executeexecute the the will of the presidentwill of the president

Unit 7 Unit 7 • • ExercisesExercises

• ComprehensionComprehension Ex. IIEx. II

• Vocabulary Ex. IV & Ex. VEx. IV & Ex. V

• Listening Part 2.2Part 2.2

ExercisesExercises

Exercises Exercises • • ComprehensionComprehension

《读写教程 IV 》 : Ex. II, p. 227Ex. II, p. 227《读写教程 IV 》 : Ex. II, p. 227Ex. II, p. 227

1.1. Does Sam Walton consider his rules for succeeding in businesDoes Sam Walton consider his rules for succeeding in business to be new and previously unknown?s to be new and previously unknown?

2.2. What two ideas does Walton consider so basic that he doesn’t What two ideas does Walton consider so basic that he doesn’t include them on the list?include them on the list?

Answer the following questions:

No, he says most of them have been around for a long time No, he says most of them have been around for a long time and he describes them as simple commonsense old and he describes them as simple commonsense old favorites. favorites.

The need to work hark and the need to work as a team. The need to work hark and the need to work as a team.


3.3. What special advice does Walton give his reader before What special advice does Walton give his reader before listing his rules?listing his rules?

4.4. How does Walton say he prevented his shortcomings from How does Walton say he prevented his shortcomings from affecting his work?affecting his work?

He points out the importance of Rule 10, which says it may He points out the importance of Rule 10, which says it may be alright to break all the rules.be alright to break all the rules.

He loves his work and brings passion to it that spreads to He loves his work and brings passion to it that spreads to others.others.


5.5. According to Walton, what makes a good working According to Walton, what makes a good working relationship between partners?relationship between partners?

6.6. Why does Walton recommend having managers switch jobs Why does Walton recommend having managers switch jobs with one another? with one another?

Partners should share profits, keep motivated and Partners should share profits, keep motivated and challenged , communicate fully, and show appreciation for challenged , communicate fully, and show appreciation for each other’s work. each other’s work.

It is intended to keep them motivated and challenged.It is intended to keep them motivated and challenged.


7.7. What does Walton consider to be the right attitude towards fWhat does Walton consider to be the right attitude towards failure?ailure?

8.8. In what area did Wal-Mart excel long before it became the naIn what area did Wal-Mart excel long before it became the nation’s largest retailer? tion’s largest retailer?

One should keep a positive attitude in face of failure and One should keep a positive attitude in face of failure and remain cheerful and enthusiastic. remain cheerful and enthusiastic.

Because expenses were carefully controlled, it has long had Because expenses were carefully controlled, it has long had the lowest ratio of expenses to sales in the industry.the lowest ratio of expenses to sales in the industry.


Exercises Exercises • • VocabularyVocabulary

• VocabularyVocabulary

EX. IVEX. IV

EX. VEX. V

《读写教程 IV 》 : Ex. IV, p. 228Ex. IV, p. 228《读写教程 IV 》 : Ex. IV, p. 228Ex. IV, p. 228



IV.IV. Fill in the blanks with the words given below. Change the Fill in the blanks with the words given below. Change the form where necessary. form where necessary.

partnershippartnership revealreveal enterpriseenterprise partnerpartner bet bet outrageousoutrageous stalestale predictablepredictable competitor offset competitor offset loyaltyloyalty ratioratio executeexecute teamworkteamwork


1.1. It is ___________ that these buildings remain empty It is ___________ that these buildings remain empty whilwhil

e thousands of people have no homes.e thousands of people have no homes.

outrageousoutrageous

2.2. In the early 1990s china had 1 doctor for every 637 In the early 1990s china had 1 doctor for every 637 inhabitinhabit

ant, as opposed to a ______ of 1 to 27,000 in 1949.ant, as opposed to a ______ of 1 to 27,000 in 1949.ratioratio

3.3. Although the Chinese helped to develop the American West, Although the Chinese helped to develop the American West,

American workers sometimes viewed Chinese immigrants as American workers sometimes viewed Chinese immigrants as

____________ for jobs. ____________ for jobs.


4.4. The great rise in national income was ______ by a reduction The great rise in national income was ______ by a reduction

in the purchasing power of the dollar as a result of inflation.in the purchasing power of the dollar as a result of inflation.


competitorscompetitors

offsetoffset



5.5. The local economy includes not only state-run ___________, The local economy includes not only state-run ___________,

but also many privately owned companies and self-employed but also many privately owned companies and self-employed

individuals.individuals.


6.6. Japanese companies see less employee mobility than AmericJapanese companies see less employee mobility than Americ

an companies because of their emphasis on the virtue of ___an companies because of their emphasis on the virtue of ___

____.____.


enterprisesenterprises

loyaltyloyalty



7.7. Given the uncertainty of the present economic situation, wheGiven the uncertainty of the present economic situation, whe

re it will go in the future is not ___________.re it will go in the future is not ___________.


8.8. Before the football game, the two young men made a _____ Before the football game, the two young men made a _____

about which team would score the first goal.about which team would score the first goal.


predictablepredictable

betbet



9.9. A professional has the right to leave the company, but he or A professional has the right to leave the company, but he or

she should be prohibited from _________ its technological seshe should be prohibited from _________ its technological se

crets to others.crets to others.


10.10. A joint venture is a ___________ agreement in which two or A joint venture is a ___________ agreement in which two or

more businesses join together to carry out a single business more businesses join together to carry out a single business

project.project.


revealingrevealing

partnershippartnership



11.11. The saying “Easier said than done” means that making planThe saying “Easier said than done” means that making plan

s is not nearly as challenging as __________ them.s is not nearly as challenging as __________ them.


12.12. She felt their relationship had lost its initial excitement and She felt their relationship had lost its initial excitement and

had become ______ and predicable.had become ______ and predicable.


executingexecuting

stalestale



13.13. When the _________ found they were not productive in busiWhen the _________ found they were not productive in busi

ness together, they decided to break up and look for new posness together, they decided to break up and look for new pos

sibilities elsewhere.sibilities elsewhere.


14.14. Only good ___________ will enable us to get the job done on Only good ___________ will enable us to get the job done on

time.time.




partnerspartners

teamworkteamwork

《读写教程 IV 》 : Ex. V, p. 229Ex. V, p. 229《读写教程 IV 》 : Ex. V, p. 229Ex. V, p. 229



V.V. Fill in the blanks with the phrases given below. Change the Fill in the blanks with the phrases given below. Change the form where necessary. form where necessary.

come up withcome up with single outsingle out at one time or anotherat one time or another go without sayinggo without sayingput…throughput…through in the endin the end pride oneself onpride oneself on commit tocommit toloosen uploosen up think upthink up figure outfigure out bubble upbubble upstand behindstand behind wave downwave down


1.1. The interviewee could feel his heart beat unbearably fast before The interviewee could feel his heart beat unbearably fast before he stepped into the office, but as he started to answer the he stepped into the office, but as he started to answer the questionquestions, hes, he____________________________ and even began to enjoy himself. and even began to enjoy himself.

2.2. Don’t assume you’re always right, because Don’t assume you’re always right, because ______________________________________that everyone is apt to make errors.that everyone is apt to make errors.

loosened uploosened up

it goes without sayingit goes without saying

3.3. Seeing the bus too crowded, I Seeing the bus too crowded, I ______________________a taxi and got to work a taxi and got to work

on time.on time.


4.4. If you keep yourself open to suggestions and criticism, you’ll makIf you keep yourself open to suggestions and criticism, you’ll make alterations to your plan and, e alterations to your plan and, ____________________, manage to achieve mo, manage to achieve more than expected.re than expected.




waved downwaved down

in the endin the end

5.5. The staff in this company The staff in this company ____________________________________ the efficient and q the efficient and q

uality service they provide for their clients.uality service they provide for their clients.


6.6. If you assure your employees that one of them will be If you assure your employees that one of them will be ____________________

for promotion every year, they will surely be motivated to work hafor promotion every year, they will surely be motivated to work ha

rd.rd.




pride themselves onpride themselves on

singled outsingled out

7.7. Our consultant Our consultant __________________________ all the changes that are happening all the changes that are happening

in the administration of this company.in the administration of this company.


8.8. Most educators agree that it is rewarding, in terms of building chaMost educators agree that it is rewarding, in terms of building cha

racter, to racter, to ________________ children children____________________ various hardships. various hardships.




stands behindstands behind

putput throughthrough

9.9. I admit that I was tempted I admit that I was tempted __________________________________________by the competitby the competit

ive salary that Germany offered me, but my liberal-minded boss aive salary that Germany offered me, but my liberal-minded boss a

nd helpful colleagues have made me stay here.nd helpful colleagues have made me stay here.


10.10. ____________________ your work, and you’ll make the most of your abilities. your work, and you’ll make the most of your abilities.




at one time or anotherat one time or another

Commit toCommit to

11.11. To bring others around to your side in a debate, you need to To bring others around to your side in a debate, you need to ________

__________________sound reasons and convincing evidence for your argusound reasons and convincing evidence for your argu

ment.ment.


12.12. If you can bring your imagination into full play, you’ll be able to If you can bring your imagination into full play, you’ll be able to __

________________________________________________________ a number of answers to this qu a number of answers to this qu

estion.estion.




come up withcome up with

come up with/figure out/think upcome up with/figure out/think up

ListeningListening

《听说教程 IV 》 : Part 2.2, p. 78Part 2.2, p. 78《听说教程 IV 》 : Part 2.2, p. 78Part 2.2, p. 78

ListeningListening

Check-upCheck-upCheck-upCheck-up

Directions:Directions: Listen to the following conversation twice and fill in the Listen to the following conversation twice and fill in the missing parts. Then listen to it for the third time and missing parts. Then listen to it for the third time and answer the questions.answer the questions.

(Company president talking with his business manager)(Company president talking with his business manager)

Pres:Pres: I’m very pleased with the success we’ve had this year. I’m very pleased with the success we’ve had this year.

A A lot of the success is due to your hard work and lot of the success is due to your hard work and commicommi

tment.tment.

Man:Man: Well, I’ve really enjoyed working here. 1) __________Well, I’ve really enjoyed working here. 1) __________

____ ____ _____________________________has really motivated _____________________________has really motivated

us us to do our best.to do our best.

Pres: Pres: Don’t think I haven’t appreciated the efforts of everyoDon’t think I haven’t appreciated the efforts of everyo

ne ne in that regard! We need to send a memo to all the in that regard! We need to send a memo to all the ee

mployees letting them know how successful the company mployees letting them know how successful the company hh

as been this year, and how much they’ve accomplished in as been this year, and how much they’ve accomplished in aa

chieving the goals we set for them.chieving the goals we set for them.

ListeningListening

Your willingnessYour willingness

to share company profits with usto share company profits with us

Man:Man: May I suggest that 2)_____________________all the May I suggest that 2)_____________________all the ee

mployees and celebrate our success. We could give them mployees and celebrate our success. We could give them aa

ll bonuses as a reward for their accomplishments as well.ll bonuses as a reward for their accomplishments as well.

Pres:Pres: I think that’s a great idea. It would also give us I think that’s a great idea. It would also give us

3) 3) __________________________________________.__________________________________________.

Man:Man: Another idea I have is that 4) _____________________Another idea I have is that 4) _____________________

___ ___ _____________as a means to let us know how we can _____________as a means to let us know how we can

improve.improve.

Pres:Pres: Hmm. The thought that just occurred to me is we neeHmm. The thought that just occurred to me is we nee

d to d to find out 5) ____________________________. That way find out 5) ____________________________. That way

we we couldn’t be producing unwanted items, which would couldn’t be producing unwanted items, which would

certainly help in controlling our expenses.certainly help in controlling our expenses.

ListeningListening

QuestionsQuestionsQuestionsQuestions

we have a big party forwe have a big party for

an opportunity to get to know one another betteran opportunity to get to know one another better

we have a suggestion box forwe have a suggestion box for

the employeesthe employees

what the customers want as wellwhat the customers want as well

1.1. What the contribution does the president think the manager What the contribution does the president think the manager has made to the success of the company this year??has made to the success of the company this year??

Answering the following questions

His hard work and commitment. His hard work and commitment.

2.2. What has motivated the manager and his collogues to do theiWhat has motivated the manager and his collogues to do their best according to the manager?r best according to the manager?

The president’s willingness to share company profits with The president’s willingness to share company profits with them.them.

ListeningListening

3.3. What are the two suggestions the manager has made?What are the two suggestions the manager has made?

Answering the following questions

The manager has suggested having a big party for all the The manager has suggested having a big party for all the employees and celebrating their success and he also has employees and celebrating their success and he also has suggested having a suggestion box for the employees. suggested having a suggestion box for the employees.

4.4. What did the president add to the manager’s second suggestiWhat did the president add to the manager’s second suggestion?on?

He said they needed to find out what the customers wanted He said they needed to find out what the customers wanted as well.as well.

ScriptScriptScriptScript

ListeningListening

ListeningListening

(Company president talking with his business manager)(Company president talking with his business manager)

Pres:Pres: I’m very pleased with the success we’ve had this year. I’m very pleased with the success we’ve had this year.

A A lot of the success is due to your hard work and lot of the success is due to your hard work and commicommi

tment.tment.

Man:Man: Well, I’ve really enjoyed working here. Your willingnWell, I’ve really enjoyed working here. Your willingn

ess to ess to share company profits with us has really motivated share company profits with us has really motivated

us to us to do our best.do our best.

Pres: Pres: Don’t think I haven’t appreciated the efforts of everyoDon’t think I haven’t appreciated the efforts of everyo

ne ne in that regard! We need to send a memo to all the in that regard! We need to send a memo to all the ee

mployees letting them know how successful the company mployees letting them know how successful the company hh

as been this year, and how much they’ve accomplished in as been this year, and how much they’ve accomplished in aa

chieving the goals we set for them.chieving the goals we set for them.

Man:Man: May I suggest that we have a big party for all the May I suggest that we have a big party for all the empemp

loyees and celebrate our success. We could give them loyees and celebrate our success. We could give them all ball b

onuses as a reward for their accomplishments as well.onuses as a reward for their accomplishments as well.

Pres:Pres: I think that’s a great idea. It would also give us an I think that’s a great idea. It would also give us an oo

pportunity to get to know one another better.pportunity to get to know one another better.

Man:Man: Another idea I have is that we have a suggestion box fAnother idea I have is that we have a suggestion box f

or or the employees as a means to let us know how we can the employees as a means to let us know how we can ii

mprove.mprove.

Pres:Pres: Hmm. The thought that just occurred to me is we neeHmm. The thought that just occurred to me is we nee

d to d to find out what the customers want as well. That way wfind out what the customers want as well. That way w

e e couldn’t be producing unwanted items, which would couldn’t be producing unwanted items, which would

certainly help in controlling our expenses.certainly help in controlling our expenses.

1.1. Review Text AReview Text A

2.2. Do exercises:Do exercises:

•• ClozeCloze (Ex. IX, p. 231)(Ex. IX, p. 231)

•• Translation Translation ((Ex. X& XIEx. X& XI, p. 232), p. 232)

3.3. Structured Writing (Ex.XIII, p. 234)Structured Writing (Ex.XIII, p. 234)

AssignmentAssignmentAssignmentAssignment

Unit 7: Part A Running a successful Company: Ten Rules that Worked for Me 21st Century College...

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Transcript of Unit 7: Part A Running a successful Company: Ten Rules that Worked for Me 21st Century College...