Assignment brief

Qualification Extended 180 Credit Diploma in Creative Media Production

Unit number and title Unit 6 – Digital Graphics for Computer Games

Assessor name Paul Rossington

Date issued 26/09/2016Hand in deadline 17/10/2016

Assignment title PR1 – Research Techniques in FilmThe purpose of this assignment is to demonstrate that the learner:

• Is able to identify a range of research techniques that producers use to define audiences

• Is able to understand the methods producers use to reach target audiences

ScenarioMovie Mania, a new online film magazine aimed at a target market of 16 to 25 year olds plans to go into production in spring 2017. The magazine will be published both online and in print. You have been commissioned to research and create an online guide about how film makers define audiences for their products and how production companies create products for specific audiences. The magazine wishes to cover a range of production factors and genres which appeal to young people, so your article should be pitched accordingly.

Key topics Understand how media producers define audiences for their products Understand how media producers create products for specific audiences

For this unit and assignment you will find out about the range of types of research that media producers carry out, including carrying out your own research on a current film. The first part of the assignment will involve you finding out about the research techniques available to media producers, followed by in depth analysis of the marketing around a new film and how producers meet the needs of their intended target audience. You will also carry out an exit poll of a new movie, and report your findings.

You will be using Survey Monkey to carry out your exit poll and a range of interactive resources on our VLE.

Task 1 – Research Techniques used by producers

Create a short written report detailing the research techniques available to producers and an explanation of each one. Along with your report, you will include a link to your exit poll on Survey Monkey, along with the inclusion of the findings in your report.Remember that you should generate a thorough report into media research which comprehensively explains how producers define audiences, using subject specific terminology and elucidated examples. You may present your report as either a written document in Word, a podcast or Prezi.

This provides evidence for Unit 6 – P1, M1, D1

Task 2 – How producers target audiences

You will add to your report an analysis of at least one poster and one trailer, as well as a summary of the marketing campaign of a new film and the various methods used, with comments upon the success of each method, based upon your exit poll research.Remember that you should generate a thorough report into marketing techniques and analyse a range of marketing materials, using subject specific terminology, which comprehensively explains how producers create products for audiences, using elucidated examples. You may present your

report as either a written document in Word, a podcast or Prezi.

This provides evidence for Unit 6– P2, M2, D2

Evidence checklist Tick

Report pt1: research techniques

Exit Poll link

Report pt 2: Exit poll research report

Report pt 3: Poster analysis

Report pt 4: Trailer analysis

Report pt 5:Summary of the range of marketing techniques available to media producers

Sources of information/referencesUnit 6 Canvas Course: https://canvas.salfordcc.ac.uk/courses/278/pages/unit-6-critical-approaches