Edexcel Level 3 BTEC Extended Diploma in CREATIVE MEDIA PRODUCTION

Learner : Assignment Internally Verified (before issue) by : R. Honeybourne

IV Date :2/11/12

Assessor :R. Honeybourne

Unit title(s) and number(s) :Unit 5 Working to a Brief in the Creative Media

Industries

Launch date :12/11/12 Deadline :19/11/12

Assignment Number and Title :Assignment 1Assignment purpose : Understand the requirements of working to a brief

Scenario / context of the assignment :The Sixth Form College, Solihull would like to start a new student college magazine. The magazine must be based on events and achievements around the college and would also include local news from Solihull. The college are also interested in encouraging students in activities they participate in and outside of the college. You have already pitched your idea to the client and they have agreed to fund your magazine. The client would now like to give you a brief to work from. There are many types of briefs in the media industry. In the following tasks individually look at the most common types.

Task 1 - USING THE HANDOUT, YOU MUST WRITE BRIEF DEFINITIONS OF THE TERMS ON THE STRUCTURE OF BRIEFS GRID SHEET. (P1)Task 2 - USING THE HANDOUT, PAGE 111, YOU MUST LIST DOWN THE 5 IMPORTANT QUESTIONS THAT SHOULD BE ASKED AND WHY, DURING YOUR PRELIMARY MEETING WITH THE CLIENT. (P1)Task 3 - Explain what the following key terms mean; READING THE BRIEFNEGOTIATINGMIND MAPPROPOSALPITCH (P1)Task 4Your client, SSFC, has given you a brief. They want you to produce the first issue of a new student magazine for Christmas. Individually you must find out detailed information about the organisation you will be working for. Write a report using the following headings:• Background history of the organisation• Courses offered by SSFC• The organisational structure• Student bodies/committees• Additional facilities• ConclusionYou could include interviews, work shadowing, and company. Many of the resources you need are on MOODLE BTEC Level 3 Media site Unit 5 LO. To be successful, you must work in your groups with tutor’s support if required. Learner Declaration :I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.Learner Signature :Completed on :Learning Outcomes addressed: Summary of Grading Criteria:

LO1 Understand the requirements of working to a brief

P1 M1 D1

Content and grading relevant to this assignment:Content : Content and grading relevant to this assignment :

Content and KEYWORDS : LO1 Structure of briefs: contractual; negotiated; formal; informal; commission; tender; cooperative brief;competitionReading a brief: recognise nature of and demand implicit in briefNegotiating the brief: consultation with client; degree of discretion in interpreting brief; constraints (legal,ethical, regulatory); amendments to proposed final product; amendments to budget; amendments toconditions; feesOpportunities: identify opportunities for self-development; new skills; multi-skilling; contributions to projectbrief

RESOURCES: On Moodleo Assignment 1o Handouto Grid Sheetso Clients new brief

Grading criteria and formative feedback to the learner :To achieve a PASS grade the evidence must show the learner is able to :

To achieve a MERIT grade the evidence must show the learner is able to :

To achieve a DISTINCTION grade the evidence must show the learner is able to :

P1 describe the requirements ofworking to a brief pitch a proposal for a

M1 explain the requirementsof working to a brief withreference to detailedillustrative examples

D1 comprehensively explain therequirements of workingto a brief with elucidatedexamples

Summative feedbackStudent’s understanding of their own role, duties and responsibilities and understanding of the personal and professional qualities required can be found in Unit 4 LO1 Assignment 1 and Assignment 2 (presentation).

Assessor: Date: IV: Date:

GUIDANCE:Use the guidance below to help you in your private study time:P1: you will describe the requirements of working to a brief accurately, covering the topic substantially though not necessarily absolutely completely. You will demonstrate a limited understanding of the range of skills involved and of the purpose and constraints which form the parameters of the brief itself.

M1: you will provide an explanation of the organisation and extent of a brief and will demonstrate knowledge of how your role will impact on the work of others and on the brief itself. Demonstration in a practical context will show understanding and careful consideration of all the requirements. For example you will show sound interpersonal skills in the negotiation and will have considered the wider implications of the brief. You will explain how and why specific aspects needed to be taken into consideration, pointing to relevant instances of where you have done this in your work, though you will not elucidate these examplesto show how they illustrate the points you support.

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D1: you will provide a full explanation of the organisation and extent of a brief informed by extensive research that could include interviews, work shadowing, company information etc. You will reveal a detailed insight into your own role, duties and responsibilities together with a sophisticated understanding of the personal and professional qualities required to fulfil the brief. Demonstration in a practical context will show thorough consideration of all requirements and you will give detailed explanations of how and why you need to be taken into account, exemplifying these explanations with fully elucidated instances of where you have done so in your work. You will also demonstrate excellent communication skills in your negotiation of the brief itself.