Using a table, obtaining such data helps us identify who the audience might be, what they are interested in and what else they might like. For example, when producing a programme or a magazine, the content and design is constructed according to their target audience and where they appear in this grid.

When launching a new product audience research is

key to the product’s success. Conducting audience

research using a site such as BARB for a programme or

film, would inform us what time a similar product is

on and what type of channel it is shown on. This

would enable us to identify the best way to capture

the correct target audience.

Focus groups and questionnaires help us to tweak and

adapted a specific area of the programme before it is

officially aired.

Task 1

For my unit 21 production, my original target audience

was a large audience with the age range between 16 –

40. However, looking in more detail, I would like and

would hope to aim my ‘SoccerAM’ programme at the

‘Lower middle’ social class (Grade C1). My product

would suit this audience as research shows they are

most likely to watch popular shows on popular channels

and are attracted to the ‘Gossip’ radio and magazine. Of

course this is all irrelevant unless they are into sport and

specifically football, but if all of the above apply as well

as the sporting interest, this is the perfect target

audience.

Task 2

• During my production I had to follow many constraints.

I had to make sure that my choice of music was

appropriate to be shown on TV and be age appropriate

for my target audience.

• I also had to make sure that there were no racist or

sexist remarks, as this would be again unacceptable for

TV and ‘Sky’ wouldn’t allow it to be aired.

• Furthermore, I used many tracks of music, recorded by

famous artists and in order to use their music, I had to

write permission letters to their record companies who

owned the right to the songs. I had to state that my

video was not created for any financial gain and would

be put online (YouTube).

• I also used some original introduction clips to each

section of the programme. This was hard to recreate an

animation for myself and would have been very time

consuming and without much practice may have ruined

the quality of my video. Therefore, I wrote to Sky and

‘SoccerAM’ asking for the consent to use their animated

sketches – and again had to state that my product was

going to be put on YouTube and was not created for any

financial gain.

‘Average audience member’

The age range for my product is

between 16-40. This is a large age

range as people of all ages are into

football and there is no reason why

my product isn't suitable for a large

target market.

My product was aimed and able

to cater for both genders in my

target audience. Men and

women can both equally enjoy

and show a passion in football

hence, why the ‘SoccerAM’ show

is such a success and so too –

would my re-creation would.

There is no recognized ‘dress code’ for any of

my audience members -because of the wide age

range.

For males, it could be anything ranging from

trackies and t-shirts to smart casual wear and

suits.

For females, it again could feature casual dress

such as trackies and t-shirts to again,

casual/smart wear such as dresses and suits.

Their musical tastes

would be popular,

top of the charts

songs for the

younger end of the

market and

older/childhood

music for the more

adult end of the

market.

What attracts my target audience?

Format:

The format for my video is of course – all based on football, and will appeal and

attract any passionate football fan. It is a friendly, informal format to a television

show and reaches my target audience correctly.

‘Banter’:

My product features lots of banter between the presenters and what would be a ‘live

audience. This is a key feature for my show as this is what makes the original show

‘informal’ and interesting to watch – so to attract my target audience, I had to do

the same.

Music:

The music I used is a mixture of popular tracks, and recognized trademark music

from smaller artists. I used popular, top of the charts songs that would attract and be

recognizable to the younger target audiences. I also kept the original tracks that

feature on every show to keep that true ‘SoccerAM’ feel and will be instantly

recognizable when switching between channels.

Content:

The content and approach to my show is what appeals to my target audience. The

show will only appeal to audience members that have strong interests in football –

therefore it is a well defined ‘niche’ market. The genre of my show also makes it

more appealing to a wider audience – the entertaining content and interesting

scenes make it a more enjoyable show than a ‘highlights show’.

Task 1 - Survey

I believe that the questions that

feature in this survey are the most

important and enable me to

accurately evaluate my production.

Data:

I asked a spread of 8 people to

honestly fill in this survey and here are

a few of my results:

• 7/8 candidates thought that my

show was ‘Enjoyable’

• On average, my show received a

score of 9/10

• On average, the favourite section

to show was either ‘Unbelievable

Tekkers’ or ‘Crossbar Challenge’.

This was because these were the

most entertaining to watch and

were very well filmed, edited and

put together.

Task 2 – Focus group

My focus group consisted of relevant candidates – 2

males interested in football, 1 female interested in all

sport and 1 male that was only interested rugby. These

are the type of people that my programme are aimed at

and their response will indicate and reflect on the

majority of my target audience.

Audience Report

How have different ages, genders etc responded to your

product?

All ages and genders have had different reviews on my product. The students at

school (16 years old) all enjoyed my ‘SoccerAM’ show. This was mainly because of my

young, comical content in the show and the student were all interested in sport of

some sort. Some more interested in football than others but they all enjoyed the

style and approach to the sport and said ‘the content is appealing to any sporting

interests’. I also asked my teachers and parents to watch and give feedback on my

product. These candidates represented the middle to top-end of my target audience.

This gave me slightly different results as these candidates has different interests and

backgrounds with sport.

The females of my audience thought the show was ‘entertaining’. Even though they

were not ‘heavily interested’ in sport (specifically football) my show still met their

requirements for a sport TV show.

The males were all interested and said ‘I would watch this show on a regular basis’.

This tells me that males are ‘easier to please’ and would be best suited to my show.

Were you surprised with the results?I

wasn’t too surprised with my results. I had predicted and therefore aimed my show

at the audience members that were ‘boys interested in football’. However, the

majority of the females that ‘enjoyed’ and it tells me that my style, content and

approach was well designed to suit a wide range audience.

Do your results show that your product has reached your

desired target audience?

Yes these results show that my product has reached my target audience. The reviews

tell me that they were entertained by my show, and that all ages and genders tell me

that they were entertained by my show – just the response that I needed.