Unit 3: digital moving image production-tea

campaign

Mise en scene Setting: you hear the man talking about PG tips as soon as the ad starts, they are sat in the kitchen talking and then they go on to how there tea bags are a different shape, this makes the tea bag better and they give a demonstration to show how its better. The use of props:there are many different props in this advert such as a news paper with the monkey is reading, also there in dressing gowns so it shows that they have just woken up and the first thing they want is a nice cup of tea. They also have a toy car to make it humorous and they test what is going to make the best tea by putting hot water in a mug with a PG tips tea bag, a normal tea bag and a car in a mug, obviously the one with the PG tips works the best and looks the best but there just trying to make it funny.Costume:They are wearing dressing gowns this represents that it’s the morning and a nice decent tea is needed. Make- up: I would say that they don’t really use make up maybe a little bit to make there faces more bright.Movement: the main action is the monkey pouring the cup of tea, the reason for this is because there showing how good the tea bags are and how there the best ones you can get.Visual effects: there are 2 main visual effects throughout this advert, the first one is the actual tea bag its self the focus on the shape of it and how that makes it so much better than any other tea bag, the other one is the toy car, the reason why its in the ad is to make it funny.

CameraworkCamera shots: Mid shot- showing what the are doing which is sat in the kitchen talking about PG tips which is in the background, the box is really bright so it attracts its audience to it.Close up- there is a close up shot on when the monkey is showing how PG tips is better than any other tea bag.Extreme close up- on the two cups of tea when comparing them. Effects: The main effects are the extreme close ups on the teas, the reason for this is because it is show wing you the best tea and it’s a good view for the audience to see what's actually happening.Colour/lighting:The colour and lighting is bright as it’s a nice day and there sat in the kitchen having a nice cup of tea, they make sure it’s a nice day to prove that the tea is good tea, the main colours is the box of PG tips the reasons for this is obvious but its because that is what there promoting. Movement: framing and distance: There isn't much movement only the man looking out the window and then sitting down and starts talking about the tea bags.

Sound:The use of music: there is no music until they start talking about the tea there isn't loads of music but the music's that's there is showing a demonstration of the different tea bags this is quite effective. Levels: There is not high or low levels its just one sound, the only other sound is the man and the monkey talking.Diegetic/non- diegetic sounds:They are both diegetic and there conversation is about tea and about the shape of the tea bag, the are trying to be funny as well by talking about the owl in the biscuit cupboard, there doing that to attract people. Editing:

Transitions:There isn't many transitions just them showing different teas, the transitions are from the man sitting down and talking about the tea.Rhythm:There isn't any rhythm in the advert.