UNIT 30: ADVERTISING PRODUCTION.

PURPOSE OF ADVERTISING

The main purpose of advertising is to inform people about new products and services offered by an organisation, persuade people to buy these products or make use of the services offered.

DIFFERENT FORMS OF TELEVISION ADVERTISING

REALISM ADVERTS

Realism is the representation of whatever is possible in real life or in a non fictional way.

The positives for this type of advert is that they are simple and easy to make, but on the other hand this kind of advert will not stand out over others, and do not give a big enough impact to be remembered over time.

My example is a good representation as it shows real life situations that look believable.

https://www.youtube.com/watch?v=aySJlg-Lkb8

ANTI-REALISM ADVERTS

Anti-realism is the representation of anything unrealistic, the use of fictional/unreal situations or ideas for example the cat that acts like a dog to the music of Flash Gordon.

The benefits of using this kind of advert is that it can evoke humour in the audience and therefore will be remembered for longer.

It also gives the creators creative freedom to invent unconventional characters and narratives. However not everyone will understand these ads, and can be thought of as strange or confusing, which can alienate some viewers.

https://www.youtube.com/watch?v=iMzgl0nFj3s

ANIMATION ADVERTS

Animation is the process creating frames one by one then displaying them quickly in sequence creating the illusion of movement. There are different styles of animation for example computer generated images (CGI which can be 3D or 2D), stop frame animation or clay-mation.

An example of CGI is this Nike advert which is almost entirely computer animated. The advantages of animation are that you can create what would be impossible in real life, it can be cheaper live action (depending on production/scale), it can look a lot better using modern technology.

Also a lot of companies have created a character/brand identity which is often an easier way of helping the audience relate back to the company. However animation can be a very long process to produce and it can also be expensive

https://www.youtube.com/watch?v=Iy1rumvo9xc

DOCUMENTARY STYLE ADVERTS

Documentary style adverts tend to use real locations and sometimes real staff in order to establish trust and gain credibility with the audience.

Include facts and interview style presentation to camera.

An example of documentary style advertising is a Guinness ad which doesn’t really have anything to do with it at all but looks at the unique lives of the people in the advert. https://www.youtube.com/watch?v=CScqFDtelrQ

SERIES ADVERTS

An advert which is a part of a series has a constantly developing story. The series usually has a main character and additional characters. Compare the market use have used a series of adverts featuring the talking meerkats Alexander and Sergei as they raise baby Oleg before saying goodbye to him when they leave him where he is happy. There problems amuse the audience and make them connect with the audience and by using the website you can get a toy version of the characters.

https://www.youtube.com/watch?v=75VpOGcotlU

https://www.youtube.com/watch?v=DSHlwqcc1tI

STAND ALONE ADVERT

A stand alone advertisement is a form of advert that is a one off, there will not be another advert by the same company that is related in terms of the story/narrative.

https://www.youtube.com/watch?v=8ke5rHqSDkk

TALKING HEAD ADVERTS

Talking heads adverts tend to have people talking about the product/company giving their positive opinions.

https://www.youtube.com/watch?v=X8lLUdyaFO0