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By Rashae JosephUnit 3 Presentation

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Introduce myself

Rashae Joseph

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My brief

My brief was to make an anti piracy campaign which is 30seconds long to an audience aimed at 18!"# $ ha%e completedaudience& market and production research to help inform myad%ertisement#

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Audience research

'udience research what is it( is where you )nd out information about your audience# *his is

done to gather& knowledge mainly used with tele%ision networksto measure their target audience# *hen we can target the product

right at them#

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Vox Pop

$ was able to make a %o+ pop using , people- to gain a betterunderstanding of the topic creating a snapshot of public opinionthis was part of my primary research# *he bene)ts of this was to)nd out their perspecti%e on the topic which they may not usually

be e+posed too and use that information as research# *hedownside to this was that the topic could then lead to the persongoing o. topic or getting confused at the /uestion theyre beingasked#

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Focus group

's part of the second part of my research task& $created a focus group also consisting of , peoplethis was more of an e.ecti%e form of research& as

$ was able to hear se%eral points of %iew# *hebene)ts of this was it was able to create abroader range of information also an indi%idualcan make a point where they can be bounced ofby others carrying the con%ersation further#

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Audience analysis

*he o%erall audience analysis $ was able to get a better insight onhow to consume media whether its music %ideos& )lms and so on#*his is important as $ was able to use the data $ collected to formthe basis of my /uestionnaire#

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Questionnaire

$ made a /uestionnaire& which is primary research& which was onthe topic of antipiracy# *his had /uestions like piracy is illegal andyou can be arrested for it would you still do it(#

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benets of existingproducts

*he bene)ts of e+isting products into social media campaignswere able to conduct secondary research on anti piracy %ideos#*he bene)ts are that $ was able to take screenshots o. anti piracy%ideos and analyse them##

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competitor analysis

imilarly to e+isting products into social media campaigns&competitor analysis was also part of secondary research where $had to weigh up the strengths and weaknesses of potential

competitors# *he bene)ts on this were that $ was able to collect/ualitati%e data& which helped me going forwards# *he downsideto this was it is a long process#

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advertisementplacement

2or the ad%ertisement placement $ had to conduct secondary and/uantitati%e research# 's $ had to collect data on t% ratings andtheir target audience such as , and it%# $ did this buy using 4'R454ritish audience research board6#

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*o ad%ertise at a 30 second slot on , the cost per spot during the, early peak slot ranges from a low of appro+imately !00 to ahigh of around 8&"00# *o air it on $t% it cost per spot during the $*91 breakfast slot ranges from a low of appro+imately :&000 to a

high of around "0&000#

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*he channel $ will air , is a 4ritish *9 channel the ;; in , standsfor entertainment and is aimed 18!, year old& *heir aim is tocreate the most cutting edge *9 for younger %iewers#

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Planning documents

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Budget esearch

=amera> =anon "? M@$$ Aire and Rental B0#00 ?eposit> ,00#00 *ripod> Manfrotto 100#00 tudent )lmingCational rail )lming and location fees !re" si#e % hour rate5! hours between 10am and ,pm6 &aily rate5D hours between 10am until ,pm6

Prep ' (tri)e

up to *+ :" !"0 Upon negotiation and acti%ity

diting> "0#00 4oom Mic !0 =amera Man 3:"

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evie"

$ ha%e had con)rmation that $ am eligible to use the train for)lming& $ will be )lming for ! hours that will cost :"#00#

My )nal budget is 1&"0" the reason for this is as it has a better

resolution and e+posure& this means it will let in more light alsoha%ing a better depth of )eld& also has a good resolution so the)nal product comes out looking good#

*reatment upon re/uest#