Unit 18: Advertising Production

Candidate Name:Ben CoombsTask 1: Research - MeritUnit 1: P2, M2, D2 & P4, M4, D4

Unit 18: P1, M1, D1

Evidence GradeUnusual advert analysis Yes MAdvertising techniques worksheet Yes MTeam name (advertising company), slogan and logo

Yes M

4 advert analysis table Yes PIndividual advert analysis Yes P

Task 2: Developing your product - MeritUnit 1: P3, M3, D3

Unit 18: P2, M2, D2

Mind map of initial group ideas Yes MBlog post of individual ideas and research into a rival product

Yes M

Blog post with team review of ideas and final group decision

Yes (in eval) P

Task 3: The design process - MeritUnit 18: P3, M3, D3

Evidence GradeA poster for an appropriate magazine Yes MAn advert for a bus or train Yes MAn online advert for a website (banner) Yes MA group TV advert Yes M

Task 4 and 5: The Pitch and Evaluation - MeritUnit 1: P4, M4, D4

Unit 4: P2, M2, D2

Evidence GradeProof of pitch (prezi/power-point, script and photo)

Yes N/A Pitch graded on Unit 2 sheetPitch (unit 2) feedback sheet Yes

Unit 18: P4, M4, D4Unit 4: P3, M3, D3

Evaluation including peer and teacher feedback

Yes M

Action Plan (to improve grade):Task 1 – You could add more detail to your 4 advert analysis and your individual advert for a higher grade. You could also re-draft some of your definitions on your advertising techniques for a higher grade.Task 2 – Your group ideas and mind map are shown and detail your idea well. You are missing a blog post with your individual ideas and research on a rival product (another water) – now added.Task 3 - Your adverts have a clear brand image and match well.Task 5 – your evaluation is clear and shows your design process well. Your strengths and weaknesses are outlined well.Student Action Plan:I understand the contents of this action plan and realise that it is up to me to act on the advice given. I will….Student Signature:Date:Assessor name:AJO

Date:22/05/14

Assessor signature:Merit