ProductMarketing

Ideas

Walkers-Beef & Onion

Teenager looks for better crisps to eat as a snack; heads to big supermarket, discovers the new flavour and falls in deep love with them-a video describing his crush on the crisps goes viral, he becomes internet star and the world goes mad... Walkers logo, slogan and fact of it being winner of “Bring Me Back!” competition shown at the end.

Sony Xperia Z Ultra

Family is about to head on holiday and their camera has broken. They know other cameras are too expensive and are stuck with nothing, until they realise their daughter has really good phone for pictures. And after holiday they all think “What a fabulous thing! Info about camera, branding and slogan all appear at the end.

Lucozade

Football match at park reaches ten minutes from the end and a teams main striker is eager to score! An injury and rest in play occurs and he’s asked by the manager “Want some of this? It should help!” – the drink sees him regain a big amount of energy and he scores the winning goal. He states at the end: “What a wicked formula!” before being piled on by team-mates… Slogan, logo and social media hastag appears at end

Club Chocolate Bar

A group of kids are on lunch break at school and all are given a Club bar to eat. One of them then eats it and sings “If you love a lot of chocolate on your biscuit, join the Club!” demonstrating her like for the product. Others across the room agree in mass numbers and all then start dancing in the middle of the hall! Slogan & logo appears at the end along with #JoinTheClub