Unit 15 – Print Based Advertisement

Unit 15 LO2 – Proposal poster

P2 Learners produce a plan for an advertising campaign that features print-based advertisements.

Name: Harrison Cole Candidate Number: 2030Centre Number: 64315

What is the product being advertised?

This will be a brand new tour 2016/2017 that is going to be sponsored by Rock Dance magazine. The tour will be advertised over a poster that will feature the new artist’s tour that is going to take place. I want to advertise this new tour listing the locations and dates that the tour will consist of. The poster will advertise the artist’s style along with the new album that has been produced.What are the Aims and Objectives you are trying to achieve?

The aim of this print based advertisement is to promote the artists new tour that is going to take place in 2016. The aim is to make sure that the tour sells out all of the tickets that have been on sale. This is to also promote the new album that has been released. The advert will make the artists look very good and appealing to go and see on tour.

Unit 15 – Print Based Advertisement

Target Audience

Maslow – The audience for this tour will be aimed at social climbers. This is because the audience wants to be driven by their social status. They want to be able to socialize with other people and make new friends. The tour that I am advertising gives the audience the chance to do so by getting involved with a famous band.

Katz – The Katz theory is aimed at the diversion category. The tour that is being advertised giving the audience the chance to be able to escape their busy life style. They can come and see this artist play on tour and enjoy a good night out. The relief of stress will allow them to have a good time.Hartley – This theory is aimed at people that are over the age of 15. This is because the target audience will need to be able to afford the cost of the transport and tickets for the tour show. This means that the audience must be in the working class, as they need to be able to bring a good income home. The gender is aimed at both sexes.

Psychographics – The target audience fall into the explorer category. This is because the audience will be seeking the energy and excitement. This can be found within the tour. The target audience’s interests would be rock/indie music, possibly playing an instrument such as drums or guitar and up to date fashion.

Socio-economic needs – The target audience for this would fall into the E. D. C2 and C1 category. The audience would fall into the bottom end as the audience would be young such as 15 year olds who would either be unemployed or students as they would like the ‘stereotypical’ boy band and they would also be able to afford the price of the tickets being around £15. However, people in the C1 category such

Unit 15 – Print Based Advertisement

as office workers would still be interested in the band – may even take their children and would comfortably be able to afford the ticket price.

What is the campaign message?

The campaign message for this advertisement is about telling the audience about how amazing and exciting the new tour is. I want the audience to be able to think that they can’t miss the tour. The slogan for my advert will be “ see it to believe it” or it may be “ The sound of entertainment” or “don’t miss a beat” which is my favourite slogan at the moment. The unique selling point for this advertisement will be having a section of ‘special guests’ this will draw the audience in as they will get more for their money. This will also make the audience more interested in seeing the tour. The advertisement campaign is aimed at young people who like to enjoy events like this. This is because younger people stereotypically like to go out more seeking energy and excitement.

Style or approach format

The style approach for this advertisement will be presenting a sky blue background with white text. The imagery of the artist will have a black and white filter. The genre of the tour is indie rock; this is reflected through the choice of colour and style approach from the advertisement. The style approach will be presented in the tour by using banners at the tour events. The event will feature the stage lights with the colour scheme that I have chosen. The colour of the drum kit that the artist will be using in the tour will be black

Unit 15 – Print Based Advertisement

and blue which is the same as the house style that I have chosen.

Content

The dates of when the tour will be for the solo artist and the location will be written over the poster. The picture of the solo artist will be placed on the front of the posters content. This is to make the artist look more important and more eye catching for the audience to see. The name of the artists on the poster will go at the top. This is placed in bold so everyone remembers the name of the tour. At the bottom of the poster there will be the social media synergy.