Unit 1: Media products and audiences Thursday 18 May 2017 – …€¦ · technical conventions...
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Oxford Cambridge and RSA Level 3 Cambridge Technical in Digital Media 05843/05844/05845/05846/05875 Unit 1: Media products and audiences Thursday 18 May 2017 – Morning Time allowed: 2 hours You must have: • the Insert (C361) First Name Last Name Centre Number Candidate Number Date of Birth D D M M Y Y Y Y INSTRUCTIONS • Use black ink. • Complete the boxes above with your name, centre number, candidate number and date of birth. • Answer all the questions. • Write your answer to each question in the space provided. • If additional space is required, you should use the lined page(s) at the end of this booklet. The question number(s) must be clearly shown. INFORMATION • Refer to the insert provided when answering Questions 1, 2 and 3. • The total mark for this paper is 80. • The marks for each question are shown in brackets [ ]. • Quality of extended response will be assessed in questions marked with an asterisk (*). • This document consists of 16 pages. © OCR 2017 [601/7258/7, 601/7259/9, 601/7260/5, 601/7261/7, 603/0318/9] C360/1706/11 OCR is an exempt Charity Turn over FOR EXAMINER USE ONLY Question No Mark 1 /6 2 /8 3 /4 4 /12 5 /4 6 /12 7 /4 8 /10 9 /20 Total /80
Transcript of Unit 1: Media products and audiences Thursday 18 May 2017 – …€¦ · technical conventions...
Oxford Cambridge and RSA
Level 3 Cambridge Technical in Digital Media05843/05844/05845/05846/05875
Unit 1: Media products and audiencesThursday 18 May 2017 – Morning
Time allowed: 2 hours
You must have:• theInsert(C361)
First Name Last Name
CentreNumber
CandidateNumber
Date of Birth D D M M Y Y Y Y
INSTRUCTIONS• Useblackink.• Completetheboxesabovewithyourname,centrenumber,candidatenumberanddateofbirth.• Answerallthequestions.• Writeyouranswertoeachquestioninthespaceprovided.• Ifadditionalspaceisrequired,youshouldusethelinedpage(s)attheend
ofthisbooklet.Thequestionnumber(s)mustbeclearlyshown.
INFORMATION• RefertotheinsertprovidedwhenansweringQuestions1,2and3.• Thetotalmarkforthispaperis80.• Themarksforeachquestionareshowninbrackets[ ].• Qualityofextendedresponsewillbeassessedinquestionsmarkedwithan
asterisk(*).• Thisdocumentconsistsof16pages.
©OCR2017[601/7258/7,601/7259/9,601/7260/5,601/7261/7,603/0318/9]
C360/1706/11 OCRisanexemptCharity Turn over
FOR EXAMINER USE ONLY
Question No Mark
1 /62 /83 /44 /125 /46 /127 /48 /109 /20
Total /80
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© OCR 2017
Answerallthequestions.
1 Use Fig. 1 in the insert and your own knowledge to answer the following questions.
(a) Explaintheterm‘socialgrade’inthecontextofidentifyingtargetaudiences.
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(b) ExplaintwointerpretationsthatcouldbemadeaboutthedemographicsoflargeTVscreenownership.
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2 Use Fig. 2 in the insert and your own knowledge to answer the following questions.
(a) Explainwhattheterm‘timeshifting’means.
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(b) Usingyourownknowledge,explainthreereasonswhythe‘timeshifting’oftelevisionviewingmaybeincreasing.
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3 Use Fig. 3 in the insert and your own knowledge to answer the following question.
ExplaintwowaysthatthedataontheNRSinfographicsmightbeusedorinterpretedorappliedbymagazineande-zineproducers.
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4 (a) Explainthedifferencebetweenaconglomerateandanindependentcompany.Useexamplestosupportyouranswer.
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(b) Explaintwoadvantagesofbeingaconglomeratecompany.Useexamplestosupportyouranswer.
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(c) Identifytwocrossmediacompaniesinamediasectorthatyouhavestudied.
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5 Explainhowtwojobsrolesinamediasectoryouhavestudiedcontributetotheproductionphaseofamediaproductorbrand.
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6* Analysehowgenreconventionshavebeenusedtocreatemeaninginamediaproductyouhavestudied.
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7 Identifytwotechnicalconventionsusedinamediaproductyouhavestudiedthatcreatespecificmeaningfortheaudience.Explainhoweachtechnicalconventioncreatesspecificmeaningfortheaudience.
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8 (a) Explaintwowaysthatsocialmediahasbeenusedtoadvertiseamediaproductorproductsyouhavestudied.Useexamplestosupportyouranswer.
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(b) Describetwoadvantagesofadvertisingadigitalmediaproductusingonlinetechnologies.Useexamplestoillustrateyouranswer.
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9* Discussthepotentialproblemswithregulatorypracticeinamediasectoryouhavestudied.Useexamplestosupportyouranswer.
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ADDITIONAL ANSWER SPACE
Ifadditionalspaceisrequired,youshouldusethefollowinglinedpage(s).Thequestionnumber(s)mustbeclearlyshowninthemargin(s).
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Oxford Cambridge and RSA
CopyrightInformation:OCRiscommittedtoseekingpermissiontoreproduceallthird-partycontentthatitusesinitsassessmentmaterials.OCRhasattemptedtoidentifyandcontactallcopyrightholderswhoseworkisusedinthispaper.Toavoidtheissueofdisclosureofanswer-relatedinformationtocandidates,allcopyrightacknowledgementsarereproducedintheOCRCopyrightAcknowledgementsBooklet.Thisisproducedforeachseriesofexaminationsandisfreelyavailabletodownloadfromourpublicwebsite(www.ocr.org.uk)aftertheliveexaminationseries.IfOCRhasunwittinglyfailedtocorrectlyacknowledgeorclearanythird-partycontentinthisassessmentmaterialOCRwillbehappytocorrectitsmistakeattheearliestpossibleopportunity.ForqueriesorfurtherinformationpleasecontacttheCopyrightTeam,FirstFloor,9HillsRoad,CambridgeCB21GE.OCRispartoftheCambridgeAssessmentGroup.CambridgeAssessmentisthebrandnameofUniversityofCambridgeLocalExaminationsSyndicate(UCLES),whichisitselfadepartmentoftheUniversityofCambridge.
©OCR2017
C360/1706
