Method Definition Advantage Disadvantage

Primary

Primary research is when researcher

use questionnaires and survey from

the public to understand what the

public like which is then used to

improve a product.

The advantages for primary research

is can be specify for example “ what

don’t you like about this product?” this

help the producer to understand they

would improve their product.

he disadvantages of primary

research is that is cost a lot to run.

Also it is very time consuming

because there a range of different

part to complete which makes the

results less accurate.

Secondary

Secondary is when researcher use

ready collect data from

magazine, newspaper and books. So

they use this research instead

getting their own research.

The advantages of secondary

research are that it cost affective also

it has easy access. Also it gives a

more detailed for the primary

research.

The disadvantages of secondary

research are that it the quality of the

information that is given is the best.

The reason why it is not is because

they taking it from magazines which

would be out of date.

Quantitative

To quantify data and generalize

results from a sample to the

population of interest

This will give researchers a good idea

of when to show something, where to

show it( on tv) or if it’s a magazine/

paper how much to set the price at

and what shops to sell it too

results are limited as they provide

number/statistical descriptions

rather than detailed/worded answers

and generally provide less accounts

of someone’s view on something

Qualitative

It is used to get a greater

understanding of reasons, opinions,

and motivations of why people do

something. It provides insights into

the problem or helps to develop

ideas or hypotheses for potential

quantitative research.

it will be easier to gain a better

understanding of the target market

because the types of questions that

are asked are worded easily so it will

be easy to answer.

It's not a research method that allows

for statistical data but that can easily

be overcome by adding in other

research methods (numbers eg: bar

chat, pie chart etc..) to back up your

answers/research

Why would you complete research if you were creating a new media product?

To find out if your target audience would buy your product

To find out how much you could sell your product for

To find out how to make your product more appealing to your target audience

To find out how to market your product to your target audience

What research methods did you use when completing the assignments in

year 11 (Unit 18 Advertising and Unit 21 Media Project? (e.g. primary,

secondary, qualitative, quantitative)

The research methods that I used in my year 11 work were PRIMARY, SECONDARY AND

QUALITATIVE. The primary and secondary were the two main methods that I used. For

example I used primary in my unit 18 finding out about the different adverts to give me

inspiration form my own advert, and I used primary in my unit 21 to find different types and

analysis of the different pictures and secondary for magazine formats and analysis in more

depth and qualitative by asking people on what they think is a better idea and what they

like better ( as shown on my pre-production work) so I had to form graphs and tables for

that.

What research techniques did you use when completing the

assignments in year 11 (Unit 18 Advertising and Unit 21 Media Project?

(e.g. using the library, the internet, watching videos, reading info,

recces, practises, plans etc)

The techniques that I used were the internet( for research and to get the photos for

analysing and decoration)( for both unit 21 and 18) I used some leaflets and

magazines so I can get a rough Idea so I can get a rough idea of how I wanted my unit

21 magazine spread to look like( only for unit 21) I used videos to give me a better

understanding of how videos are edited so it may give me some useful tips of how to

edit my advert(only for unit 18) they’re there main research techniques that I used

during my unit 18 and 21 projects.

How did you collate, store and use the information trail for Units 18

and 21? (e.g. did you book mark key websites? Keep a list of

websites used? Print off or save any info for your folders?)

Everything that I needed to keep I kept in my folders either unit 18 or folder unit 21. I

kept on screen grabbing my work as I went along as I built and contracted my final

pieces so I could add it into my evaluation I also saved all of the imperfections that I

either changed or adapted so I had something else to talk about in my evaluation and

so I can evaluate my own work to get me a higher grade.

How and why might you use the four research methods in a real life

situation? For example if you worked for the BBC and were tasked with

creating a new reality TV show how might you use the four research

methods to help?

If I worked for the BBC I would first go out into the public and would use primary research

to find out what the people want. I would first come up with some new ideas for a show

and find out what the majority want. However this is very time consuming and you don’t

get through many people in a long time. Then I would try and use some quantitative

research to expand my search for what people want and what they will enjoy. Then to

finish off my research I would do some Qualitative research so we could get a greater

understanding on what our target is and how we should go and aim our show at.