www.sti-innsbruck.at© Copyright 2012 STI INNSBRUCK www.sti-innsbruck.at

Unister.de

Ioan Toma

www.sti-innsbruck.at

About Unister

• Founded in: 2002

• CEO: Thomas Wagner

• Headquarter: Leipzig, Germany

– Offices in Berlin, Hamburg, Düsseldorf, Dresden, Jena and

Chemnitz.

• Number of employees: 1670, with more than 450 in IT

• Domain: e-Business

• Website: www.unister.de

www.sti-innsbruck.at

Unister Group

• Unister Media GmbH – founded in February 2008,

specializes in the marketing of online portals.

• Unister Market Research & Analysis – a market

research company UMA.

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Internet portals

• Operates and markets well-known Internet portals with a predominantly

German-speaking

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Internet portals

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Internet portals

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Unister - statistics

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Unister - eTourism

• In the Tourism domain Unister operates the following

portal:

– Ab-in-den-urlaub.de

– Travel24.com

– Fluege.de

– Reisen.de

– Urlaubtours.de

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Ab-in-den-urlaub.de

• One of the market leaders among

German online travel agencies.

• Over two million visitors each month

• Over 100 million current offers of 75 tour

operators

• Users can assemble their trips

themselves.

• Flights, hotels, holiday homes,

apartments, rental cars available

individually or as a combined package

• Official hotel information, hotel reviews

and tips

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Travel24.com

• Cooperation with travel24.com AG

• Focus on holiday deals

• One can book holidays packages but

also individual flights and hotels

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Fluege.de

• Booking platform for flights and charters

• Compares more than 750 airlines

offering flights

• Additionally the user can also book hotel

rooms and rent cars together with the

flight.

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Hotelreservierung.de

• Specializes in the provision of hotel

rooms and residences.

• More than 220,000 hotels

• Big hotel chains: Ibis, HolidayInn,

Mercure, Radisson, Ramada

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Reisen.de

• Travel portal offering a range of holiday

packages and last-minute trips, cruises,

flights, car hire.

• Community members can write travel

stories and reviews, upload travel

pictures and create photo albums, etc.

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Urlaubtours.de

• German tour operator

• Offers organized package tours, last

minute travel, special holiday or flights

and car hire

• Portfolio currently includes more than

100 destinations around the world

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Controversial business model

• Controversy related to the fluege.de portal

According to:

– Vorsicht bei der Online-Buchung: Verbraucherzentrale warnt vor Reiseportal

fluege.de. Artikel bei focus.de, abgerufen am 9. Juni 2012.

– Verbraucherschützer warnen vor Abzocke - Versteckte Gebühren beim Reiseportal

„fluege.de“. Artikel bei bild.de, abgerufen am 12. Juni 2012.

there is

– Not a transparent way of showing flight prices on fluege.de

– Additional services are included in the selected package

See more at: http://de.wikipedia.org/wiki/Unister

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