Unique Treats
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Transcript of Unique Treats
Unique Treats“Don’t delay, get a sweet treat today!”
By: Yuniquie Robinson
Where Are My Treats?• 112 South Street Boston, MA 02111• Between Chinatown & Downtown
Mission Statement• At Unique Treats, we are known for our cool,
innovative menu and local recipes. Our staff is here to satisfy the sweet-tooth’s of Americans on the east coast and cater to our customers’ demands, and homes. We are sensitive to the
wide variety of food allergies and wish to exceed our customer’s standards and
expectations when making our affordable bakery products.
Goals & Objectives• Short Term: Making around $100,000 in
sales in a year
• Long Term: Loyal customers and expanding
• Giving back to the community
Philosophy• Customer satisfaction= key to success• Very passionate about my business• Want customers to tell everyone and
keep coming back.• Building bonds
Who Owns Unique Treats?• Sole Proprietor • Like to be the only one in charge• Don’t have to compromise• Don’t have to split profits• Independent Woman• Show everyone I can take on this
responsibility on my own
Who Dares to Compare?!• Sweet Cupcakes
• Cakeology
• Eldo Cake House
My Uniqueness!• Colorful Cupcakes & Cakes
• Catering
• Delivery Services
Let Me Introduce Myself• Institute of Culinary Education: diploma
in pastry and baking arts• Vanderbilt University: Master’s in
business, management, and marketing• Carlos Bake Shop in Hoboken, New
Jersey
Buddy!
If You’re Selling, I’m Buying!• Dessert & pastry products• Coffee, tea, juices, etc.• Customized cakes• “Special Item of the Week”• Color choice cupcakes & cakes• Special offers• Catering & delivery
Menu Please…
Target Market• Anywhere from ages 16-60 in the South
Shore area
• Teens walking around/shopping
• Families
• People employed in Downtown
Pssst! Spread the Word…• Direct mail• Newspaper• Sign twirlers/giving out sample• Social media• Word of mouth• Business cards in local stores
SWOTStrengths
- Unique cupcakes
- Working at Carlos Bakery and
attending a culinary program
- Offering the option to have the
public try customer’s home recipes
and receive a prize for it.
- Located in Downtown Boston
- Offering delivery’s
- Gluten free products
Weaknesses
- Lack of business ownership
experience
- Downtown Boston
Opportunities
- Creating a website
- Franchising
- Opening more locations
- International Marketing
Threats
- Sweet Cupcakes
- Cakeology
- Eldo Cake House
- Pricing with competitors
- Competition’s websites and
channels of distribution
Management/Staff• Manager-2• Kitchen staff-6• Cashiers-4• Promotional staff-4• Delivery staff-6• Catering Staff-2• Bus boys-2• Accepts tips• Part time & full time• 4 paid sick days(full),2 paid sick days(part), 2 weeks paid
vacation(full), 1 week paid vacation(part), dental insurance, health benefits, life insurance(full)
Ching! Ching!• $53,251.03= investment
• $250,000= loan
• $303,701.03= Start-Up Cost
Bibliography"112 South Street, Boston MA 02111, MLS #71299351, Weichert.com." Weichert: Realtors,
Real Estate, Homes For Sale. N.p., n.d. Web. 23 May 2013.
<http://www.weichert.com/39863678/>.
"Kitchenware Set: Get a Deal on Stainless Steel Essentials at Sears." Sears | In-Store & Online
Shopping: Appliances, Clothing & More. N.p., n.d. Web. 23 May 2013.
<http://www.sears.com/basic-essentials-25-pc-stainless-steel-mega-set/p-
00866190000P?prdNo=1&blockNo=1&blockType=G1&PDP_REDIRECT=false&s_tnt
=39869:3:0>.
"LACK Coffee table - black-brown, 35 3/8x21 5/8 " - IKEA." Welcome to IKEA.com - IKEA.
N.p., n.d. Web. 23 May 2013.
<http://www.ikea.com/us/en/catalog/products/40104294/#/40104294>.
"License & Record Fees | City of Boston." Welcome | City of Boston. N.p., n.d. Web. 23 May
2013. <http://www.cityofboston.gov/licensing/licensefees.asp>.
"Start Your Own Bakery Tips." small business help, resources, tips, news, training. N.p., n.d.
Web. 23 May 2013. <http://www.bestsmallbizhelp.com/2010/05/small-biz-ideas-start-
your-own-bakery/>. MLA formatting by BibMe.org.
Questions?
Enjoy!• Okay, I know you all have been staring
at the lovely treats I’m about to pass out so… If there’s no more questions…
LET’S EAT SOME UNIQUE TREATS!
Thanks for your time <3