Unique Magazine
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Transcript of Unique Magazine
UNIQUE MAGAZINE Hello my name is Sarah Ingham and I’m here today to convince you that my idea for a new magazine fit your brief and present the best solution for your organisations’ needs
“You have been commissioned by the northern echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specified
audience segment within the 16-25 age group”
MY BRIEF
HOW AM I GOING TO MEET THIS BRIEF?
oThe design of my magazine will have to appeal to the young audience and attract them to read the magazine.
oThe Northern Echo is part of the community so the magazine will have to be respectful so it doesn’t offend.oIt’s a local magazine so it has to support the community in its content – champion positives of local events, local people and successes within the community.
o High standards of journalism will have to be used, to keep up with the reputation of The Northern Echo – well researched content to put into the articles to appeal to the ABC1 audience
oAs its self financing, advertising will have to be included in the content.
HOW CAN I MAKE IT SUITABLE FOR THE AUDIENCE?
CONTENT BE
ACCURATE
NO INNAPROPRIATE
CONTENT
USE SIMILAR ELEMENTS FROM MAGAZINES THAT ARE POPULAR WITH MY
AUDIENCE
TRENDY, UNIQUE FONTS
INTERESTING, ORIGINAL CONTENT
MAKE IT RELATABL
E
• My magazine is a Womens Lifestyle Magazine called “Unique”
• I chose this genre because I am familiar with it.
• My USP- unlike other womens lifestyle magazine that purely base their content on fashion and beauty my content focuses on real, important current issues that affect audience.
• I got my ideas for the content for my magazine from current popular issues that affect the audience, for example the increase in University fees and the rise in technology.
• I also got an idea from a subject I am taking at A Level, “Do we speak another language”
• Doing genre research has allowed me to learn more about how womens lifestyle magazine use different elements of the magazine to intrigue and interest their audience. In particular…
GENRE RESEARCH
GENRE RESEARCH
Company Magazine The collage of images
The way important text is highlighted
Slang use
Glamour Magazine The topics discussed are more human interest articles which I want my magazine to contain
The use of slang
Rhetorical question use
Opinions broadcast
The use of the first personal plural pronoun “we”
HOW WILL “UNIQUE” BE DIFFERENT? …
How w i l l i t be
d iff erent f rom
Company?
• More serious issues will
be addressed – more
human interest articles
• More of a serious tone
will be set in the
language use, more facts
and information will be
given
How w i l l i t be d iff erent f rom
G lamour?• More creative layouts
will be used • More creative,
interesting fonts will be used to make the articles look more interesting to read.
• My audience are 16 to 21 year old females in the tribe “trendies”.
• I chose this particular tribe because they want to know the latest trends.
• Their interests help me with advertising
• I have chosen an audience in socioeconomic groups ABC1. This is because I can use higher end advertisements in the magazine as these socioeconomic groups will be afford the products advertised.
THE AUDIENCE
MOCK UPS
1
All four interviewees said this was their favourite mock up. This is because they prefer the layout.
They also prefer a large image in the article to balance out the text to image ratio
“Change the kicker design”
“Include more images”
2
The most common answer for “What’s your favourite part of the article?” was the title design. They also liked the
colour use describing them as “girly” and they also liked the fonts as they are “bold”, “eye catching” and “interesting”
“Use more columns to have more structure in the article and space it out to make the whole layout more clearer”
“Don’t use as much variety of colour – it is too distracting”
WHICH MOCK UP WILL I USE?
IMPROVEMENTS TO BE MADE…
• Change the pale pink coloured kicker to a different colour because light pink on a white background is difficult to read
• Include a different texture for the kicker because it will make it stand out more and will add more creativity to the layout.
• Add another image to make the whole layout look more interesting and adding just one more won’t distract the reader from the text. More images = more representation
• I will be using mock up 1 for my magazine
• This is because it received the most positive
feedback
• It is also my personal favourite because
I think it the most creative and appealing
COMMERCIAL VIABILITY
£1,560.00
£932.00£4,374.
40
TOTAL EXPENDITURE
Editorial Personnel
Equipment
Printing
£4,230.00£5,287.44
TOTAL PROFIT
Advertising Income
Sales Income
£ 6 8 6 6 . 4 0£ 9 5 1 7 . 4 4
=£2651.04
PROFIT
Why a profit???
o I have gained so much of a profit because I decided to charge 12p per copy sold.
o I decided to charge this because on a Saturday (when my magazine will be sold) the Northern Echo charges more....o Therefore it I believe that I should receive some of the profits as my magazine will be sold alongside the newspaper.
o This 12p will not be added to the price the Northern Echo has, it is included in the original price.
Distribution method
o Selling it as a supplement but in the design/quality of a free to view magazine
o Best of both methods =
Better quality magazine as its similar to the free to view magazine “Darlington Together” Selling it as a supplement will be beneficial because of the Northern Echo’s high readership. Cost effective compared to other strategies
PRINITNG
o My magazine is 16 pages long
o In total I will be printing 44062 copies of my magazine to support the readership The Northern Echo has
o The areas I will be distributing it to are : Darlington
Bishop Auckland Durham Crook Spennymoor
The pcc
• The PCC stands for the Press Complaints Commission
• It’s a commission built up of editors and ex editors of newspapers
• They deal with the complaints made about the public about editorial content
• Investigated under the editors code of practice.
• Set of rules the editors of newspapers and magazines have to follow
The codes
o In order for my magazine to be successful and not offend the public, I must follow these rules…
• BE ACCURATE
• RESPECT
PRIVACY
• DO NOT
HARASS
• DO NOT
DISCRIMINATE
My product
Front Cover
Imagery – Ideal, relatable, positiveLayout – creative but not distracting Colours – black and white image, pastel pink text colour to stand out. Keeps a girly brand. Language - command and question headlines used. Contents Page Imagery – Ideal, relatable, positive Layout – simple, creative background use, imageryColours – pastel, girly, bright, subtle, positive connotationsLanguage - reward, question and command headlines, 2nd person narration use throughout.
My product
ARTICLE ONE – Are You Chained? This article discusses the rise in
technology and the physical and
mental health effects it has on
young people as well as the rise in
cyberbullying Tone – serious, informative Imagery – symbolicLayout – 3 columns, break out boxes, different textures/backgrounds, text ratio heavyColours – pastel, girly, subtle Language - second person, facts and detail given, informative
My product
ARTICLE TWO – Is money affecting your future?This article focuses on the topic of rising
university fees and whether or not it’s
affecting young people’s decision in
Darlington whether they want to go to
university or not. Tone – serious, informative Imagery – realistic, window to the future selfLayout –more structured, 3 columns, simple, text ratio heavy, different backgrounds Colours – pastel, girly, subtle Language - second person, emotive language
My product
ARTICLE THREE – Do we speak another language?This article focuses on the differences in male and
female language and whether or not theories are
supported in Darlington that state men and
women have a difference in their every day
language.Tone – less serious, informative, less formal Imagery – tells a story, realistic Layout –creative, unique, image ratio heavy, different backgrounds used Colours – pastel, girly, subtle Language - second and third person, sociolect use
Colours and font
o Throughout my magazine, pastel colours will be used…
o I will be using creative fonts In the magazine. Handwriting fonts will be used to add more creativity to the magazine…
THANK YOU Any Questions?