Uniqlo email audit
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Transcript of Uniqlo email audit
UniqloPromotional email flow
Created by MailCharts.com
Let’s check MailCharts for their emails.
Let’s check MailCharts for their emails.
Let’s check MailCharts for their emails.
Alright, let’s pick this one.
Let’s look at the whole email before diving in…
Let’s look at the whole email before diving in…
Let’s look at the whole email before diving in…
Let’s look at the whole email before diving in…
Let’s look at the whole email before diving in…
Great, we’ve reached the end of the email.
Let’s look at the whole email before diving in…
Great, we’ve reached the end of the email.
Back to the top…
Email subject: “Bundle up for less!
Our outerwear sale is unbeatable.”
Email subject: “Bundle up for less!
Our outerwear sale is unbeatable.”
As we saw, the whole email is about outerwear.
Email subject: “Bundle up for less!
Our outerwear sale is unbeatable.”
As we saw, the whole email is about outerwear.
Great subject-to-content match!
A few other things to love…
A few other things to love…Easy navigation
A few other things to love…Easy navigation
Bright, inviting, colors
A few other things to love…Easy navigation
Bright, inviting, colors
Easy to spot offers
Let’s start clicking around
Let’s start clicking around
Oh no! A broken link :(
Oh no! A broken link :(
In case you’re wondering, this was the link: http://www.uniqlo.com/us/women/featured/give-color.html
Oh no! A broken link :(
In case you’re wondering, this was the link: http://www.uniqlo.com/us/women/featured/give-color.html
Let’s go back to the email…
Let’s start clicking around
Let’s start clicking around
Nice! We know we’re in the right place.
Prominent display of one outwear item aligns nicely
with the email.
Nice! We know we’re in the right place.
Prominent display of one outwear item aligns nicely
with the email.
Nice! We know we’re in the right place.
I wish this image was clickable…
Let’s scroll a bit…
Prominent display of one outwear item aligns nicely
with the email.
Nice! We know we’re in the right place.
I wish this image was clickable…
Easy to use navigation helps you explore additional items.
Let’s go back to our email…
Easy to use navigation helps you explore additional items.
Let’s start clicking around
Let’s start clicking around
Extremely relevant landing page.
Extremely relevant landing page.
Easy to spot sales price.
Extremely relevant landing page.
Easy to spot sales price.
Nitpick: I wish this was the same image as the one used in the email.
Extremely relevant landing page.
Easy to spot sales price.
Nitpick: I wish this was the same image as the one used in the email.
Let’s go back to our email…
Let’s start clicking around
Let’s start clicking around
Same as before: very relevant landing page.
Let’s go back to our email…
Same as before: very relevant landing page.
Scrolling…
Scrolling…
Scrolling…
Let’s see what’s here
Oh snap! Yet another targeted landing page :)
Even the banner matches!
Oh snap! Yet another targeted landing page :)
Even the banner matches!
Oh snap! Yet another targeted landing page :)
And if you scroll…
And if you scroll…
And if you scroll…
We see the same navigation as earlier.
And if you scroll…
And if you scroll…
Followed by a list of outwear products.
Loving this!
And if you scroll…
Followed by a list of outwear products.
Loving this!
Back to our email…
Let’s see what’s here
Let’s see what’s hereLet’s see what’s here
Hmm, is this the same landing page? Let’s scroll…
Hmm, is this the same landing page? Let’s scroll…
Hmm, is this the same landing page? Let’s scroll…
Aha, it’s tailored to men :)
Hmm, is this the same landing page? Let’s scroll…
Aha, it’s tailored to men :)
Back to the inbox…
This whole thing image clickable
This whole thing image clickable
But they were able to take us to both the female
and male page… how?
This is not one image…
This is not one image…
These are TWO IMAGES!!!!
Here’s the other one
Here’s the other one
Very clever :)
Here’s the other one
Very clever :)
To wrap it up, let’s look at their sales page
in more depth.
Here’s the other one
Very clever :)
To wrap it up, let’s look at their sales page
in more depth.
Let’s click here…
There’s a ton to love on this page.
There’s a ton to love on this page.
Free shipping is a must!
There’s a ton to love on this page.
Free shipping is a must! Clear discounted price
There’s a ton to love on this page.
Free shipping is a must! Clear discounted price
Impossible to miss primary CTA.
There’s a ton to love on this page.
Free shipping is a must! Clear discounted price
Impossible to miss primary CTA.
What is this?
Brilliant. Every clothing e-commerce
shop should have this!
Let’s buy it!
A nice animation shows this was added
to your “bag”.
A nice animation shows this was added
to your “bag”.
I like the ring of “bag” v.s. “cart”. It mimics their store experience.
(Uniqlo stores don’t have carts.)
A nice animation shows this was added
to your “bag”.
Let’s continue…
I like the ring of “bag” v.s. “cart”. It mimics their store experience.
(Uniqlo stores don’t have carts.)
Un-missable button
Un-missable button
Discount price prominently shown
Un-missable button
Discount price prominently shown
Hmm, I should buy something more to get free shipping…
Un-missable button
Discount price prominently shown
Boom…!
Hmm, I should buy something more to get free shipping…
Un-missable button
Discount price prominently shown
Boom…!
Let’s scroll…
Hmm, I should buy something more to get free shipping…
Nice, casual language :)
Nice, casual language :)
Overall, this was a great experience.
It’s clear that Uniqlo drives a good amount of online and offline sales
through their emails.
They use emails both as a sales channel and an awareness one.
The one key feedback would be for them to QA every link. The nav
remains broken a few months later.