UNILEVER Com..through GBM models
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Transcript of UNILEVER Com..through GBM models
![Page 1: UNILEVER Com..through GBM models](https://reader030.fdocuments.us/reader030/viewer/2022032506/55c9c4edbb61eb61528b4890/html5/thumbnails/1.jpg)
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• GBM Model by Hari Chandana
• Types of Globalisation by Swetha
• Porter’s Diamond theory, country similarity
Theorem by Rekha
• Building Blocks by Paramkusa
Agenda
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GLOBALviews world as a single marketOperations controlled centrally
TRANSNATIONALSpecialised facilities- Local responsivenessComplex Coordination mechanisms- Global Integration
INTERNATIONALUses existing capabilities to expand into foreign markets
MULTI-NATIONAL/MULTI-DOMESTICSeveral Subsidiaries operating as standalone business units in multiple countries
Pressures for Local ResponsivenessLow High
Pre
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owH
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GBM Model
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Pro
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Ch
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Non
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Market StructurePolypolistic Oligopolistic
Types of Globalisation
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FIRM’S STRATEGY, STRUCTURE, RIVALRY• International rivals like Procter & Gamble and Colgate-Palmolive • Indian rivals like ITC, dabur, colgate
FACTOR ENDOWMENTS Workforce
• International-1,73,000• Indian-15,000
DEMAND CONDITIONS• Soap market 41.75 billion• Personal care 578 million
RELATING ND SUPPORTING INDUSTRIES Suppliers 1,60,000 worldwide More than 2000 suppliers
Porter’s Diamond Theory
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subsidiary in Nepal, Unilever Nepal Limited (UNL)
Manufactures HULs products like Soaps, Detergents and Personal Products both for the domestic market and exports to India.
Country Similarity
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Unilever world wide
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Unilever in India
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Country specific advantages:
• It allows FDI’s to hold 49% share in a company• Abundant Labour Force
Firm Specific advantages:
• Differentiated products• Top brand • Grabbing maximum market share because of its marketing
activities
Building blocks
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