Unified Communications Applications in Action

Goh Kheng Wee

NexLabs Pte Ltd Mobile: (65) 9386 2755

Email: kwgoh@nexlabs.com

Cisco Unified Communications Summit 2008

Agenda.Unified Comms Applications in Action

� About NexLabs

� Apps in Action on Cisco IP Phones

�Multimedia Application in Action

� SMARTDisplay for Multimedia Slideshow

�Resource Optimization Application in Action

� SMARTRoom for Room Management

�Hardware Controls in Action

� SMARTControl for external device control

NexLabs – Cisco AVVID partner since 2001

� Asia – Singapore, Malaysia, Thailand, Indonesia, Vietnam, Japan, Hong Kong, Taiwan, India, the Philippines… etc

� Middle East – Saudi Arabia, Dubai… etc

� Europe – Norway, Germany … etc

Projects in Asia, Middle East and Europe

NexLabs Converged Audio-Data Architecture (CADA)

New Perspective of the Cisco IP Phones

� To NexLabs, the Cisco IP Phone is:

“A Multimedia Terminal

that by-the-way can also

make Phone Calls!”

Multimedia Capability on IP Phones

SMARTDisplay

Multimedia Slideshow in Action

Cisco Unified Communications Summit 2008

SMARTDisplay

� Messages appear on IP phones when not in used.

� Web GUI to manage/edit message sequence.

� Supports both images (CIP/PNG) and text.

� Preview messages in staging mode before publishing to live mode.

Phones: 7970 7940/60

SMARTDisplayOutput on a 7940/60

SMARTDisplayVideo of Multimedia Slideshow

Case Study:Cisco Systems

� “Cisco IPC Welcome Program” runs from Feb to mid 2005 for Asia Pac Region.

� Obj: Use the office IP phone system to constantly remind staff about the various IPC program promotions and sales/marketing statistics which changes regularly.

SMARTDisplayS2006 IMF/WorldBank Event

Resource Optimization in Action

SMARTRoom

Room and Resource Optimization with Cisco IP Phones

Cisco Unified Communications Summit 2008

SMARTRoomRoom and Resource Optimization

� Common problem in most companies – Not enough meeting rooms!

� Why? �Difficult to estimate meeting duration

�Not releasing room when meeting is over

� Block booking for regular meeting

SMARTRoomIntelligent Meeting Room System

Microsoft Exchange CallManager Cluster

App Server SMARTRoom

Office Network

1. Meeting Status Update 2. Ad-Hoc Meeting Reservation 3. End of meeting

Display meeting room status on TV

SMARTRoomDisplay Room Status on TV

� TV usually located in Lobby or in Pantry

� Room Status are clearly color-coded

� Easy to identify available rooms for Ad-Hoc Meeting

SMARTRoomEnd of Meeting Prompts/Select

� Select “Free current reservation” to indicate end of meeting and allow others to reserve the room.

� Meeting Alive probes to auto detect End of Meeting

SMARTControlIntegration to External Hardware in Action

1. Door Access Solution2. Environmental and Entertainment Controls3. IP Phones with RFID, Finger Print Readers4. Integration to Public Address System

Cisco Unified Communications Summit 2008

Cisco Callmanager

Cluster

SMARTControl/SMARTEyeApplication Server

Voice VLAN

IP Controller

Intercom (IP Phone)

Receptionist or any user

in Company

Visitors

IP Camera

Electronic Door StrikeUnlock

1. Visitors call Staff at Door1. Visitors call Staff at Door

2. Image of Visitors pops 2. Image of Visitors pops

up on Staffup on Staff’’s IP phones IP phone

3. Staff unlocks Door 3. Staff unlocks Door

from IP Phonefrom IP Phone

Door Intercom Solution

NexLabs Door Intercom Solution

� Guest at the door calls Staff IP phone.

� Staff IP Phone rings and image of guest pops up on phone automatically. (Image on left)

� Visual and voice verification of guest before “Unlock”door.

� Solution offers:1. Convenience (Office

Automation) and 2. Security (Visual Surveillance)

SMARTControlFacility Control with IP Phone

� Touch screen to select service.

� On-Off Control

� Status feeback

� Light Dimmer

SMARTControl@Builconn 06

Integration to Public Announcement (Paging) System

SMARTAudioCast

IP Speakers

Interface with traditional PA system with optional Pin authentication and zone selection

Cisco IP Phones

POE

Analog Phone in Company

Any Mobile Phone

Analog Phone outside Company

SMARTAudioCastPublic/Zone Announcement

� Use the IP Phone Infrastructure as a Public/Zone Voice Announcement System

SMARTControlFinger Print Recognition

� Finger Print Recognition: Used for quick and secure identification

� 2 Factor Authentication: Pin entry from IP Phone after Finger Print Recog.

� Solution applicable for RFID or any contactless card reader. IP Phone used to display status or prompt for other input.

SummaryUnified Comms Applications in Action

� Multimedia Application in Action� SMARTDisplay for Multimedia Slideshow

� Resource Optimization Application in Action� SMARTRoom for Room Management

� Hardware Controls in Action� SMARTControl for external device control

� Finally, View the Apps in Action at UC Summit 2008!

What’s in Action @ Cisco UC Summit 2008? - Cisco Booth

SMARTDisplay

� Multimedia Slideshow on Cisco IP Phones

SMARTEssentials

� Live Content on Cisco IP Phones

SMARTWallBoard

� Display Graphs and Statistics from IPCC

=

Scrollable Ticket Tape to

Display Message of the Day

across the screen.

To Display Statistics from Multiple Skill Groups concurrently

Customizable

Logo and Title

What’s in Action @ Cisco UC Summit 2008?

SMARTSync• Synchronise Outlook Contacts • T9 Incremental Name Search• Web Click to Dial.

SMARTDiallerHighlight any number from any Windows application, hotkey to auto dial number from IP phone.

SMARTCallerName

See the name of the caller sync from Outlook Contacts possible to integrate to customer database to display caller information (name) on phone’s LCD.

SMARTApps Personal Productivity Suite

What’s in Action @ Cisco UC Summit 2008?

SMARTRoom

� Intelligent Room and Resource Optimization with Cisco IP Phones.