UniChef Project

Viktor Hlupik

Introduction

Main goal of UniChef project is developing media and

communications outputs to create campaign that would

encourage fresher students who feel lonely to sign up to get

recipes or sign up for the pop-up dinners and cooking classes.

Mission of project

•Mission of UniChef is promote idea of Student cuisine. By spreading this

idea, UniChef can enrich whole university experience and by small

improvements in everyday life duties ,especially cooking, will increase

quality of students life.

•UniChef is about to creating and maintaining habits for better lifestyle

•Reestablish social tradition of sharing a food

Target audience

•UniChef is specifically aimed on students and has been directly create for their use.

•Proud to be student – united by idea of student cuisine - Students as a nation.

•Students have their own traditions and specific characteristic thus culture, why they should not have own their cuisine as well?

Target audience

•To find out answers correlated to key factors of project, research has been done.

•Apart of other findings, results are showing that students are partly struggling with their income

and they are also willing to take a part in such a project. Following slides will show in detail.

Client

• Most reasonable client for UniChef project is university itself.

• Supermarkets will be also interested in investment if UniChef will grow enough.

• Create new set of goods using a UniChef logo as a sort of recommendation or trademark will increase

a selling's.

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•Create interactive network

••Spread UniChef project in as many universities as possible

••Make a UniChef part of Fresher's week and university in general

••Establish main website

••Cooperate with chain supermarket and establish UniChef brand

Aims and objectives

Logo

●Logo has been inspi red by EAT. Company●Logo has been designed accord ing to Young (2011) “Greatest leg ib i l i ty is ach ieved when there is maximum contrast between the type used and background shade”

•Young, R. O., 2011. How audience decide. 1st ed. New York:

Routledge

Poster•Poster based on design of well known British military service promoting and motivation poster from 1939.

•Originally designed by www.keepcalmstudio.com

• Intentionally not providing any crucial information except of basic contact information.

Social Media Networks as Media Outputs

Media Outputs

https://www.youtube.com/watch?v=8RZXdp3og3o

Functioning of UniChef

•Pop in Brunches/Lunches/Dinners – “come, cook and eat” principle – organized through our Facebook website

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•Cooking lessons – “Learn and Teach (and eat)” – aimed on specific recipe or skill - organized through our Facebook website

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•Student or students who create such a event are dictating their own terms and conditions.

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•By creating and spreading any records from such events, students can gain popularity and valuable experience not even from cooking.

Opening event - leaflet

Recipes for opening event has been chosen according to promotional video.

Following simple marketing philosophy of “First Try For Free”

In compare with FoodTube...

•Food Tube of Jamie Oliver is based on popularity of his founder and it is working of another level and another base.•Focus of UniChef is aimed on students and affordable ingredients and recipe close to students. It is not matter of cuisine anymore but matter of quality, simplicity and price.

●UniChef is complex project aimed of spreading and sharing ideas, tutorials and organizing events between students. Actual structure of functioning of project is very simple and not that important as idea itself.

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Conclusion and Future Plans

●In future, by spreading idea of UniChef we would like to make functioning network between separated UniChef units on various universities to allow students share their ideas and recipes and organize bigger events.

●In future, UniChef is about to establish own brand of recommended ingredients.

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Reference list and used literature

•Roberts, P., 2008. The End of Food. 1st ed. New York: Houghton Mifflin Company.

• Oskole.sk. 2010. Nation and state (Štát a národ). [ONLINE] Available at:

http://www.oskole.sk/?id_cat=113&clanok=5027. [Accessed 08 March 15].

•Young, R. O., 2011. How audience decide. 1st ed. New York: Routledge

Thank you for your attention!