customer centriaThe Customer Engagement & Experience Company

Technology InteractiveAnalytics

www.customercentria.com

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No differential service basis relationship value

No offers

No major price differentiation

No major product differentiation

discounts/

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Customer Retention

Policy Lapses

Perceived value for customers

Brand Loyalty

Marketer’s Dilemma

Enhanced Results

Personalised offers

Persistency

Share of wallet

Reduced costs

Efficiency

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Industry Regulations

With over 300 million life policies in force,

substantial premiums and double-digit growth in

both segments (life and non-life), India's

insurance sector has already registered the

largest number of life insurance policies in the

world (Source: IBEF). The industry regulations

laid by IRDA to ensure better value for policy

holders pose a combination of challenges to

marketers for life as well as non-life insurers.

Creating a 'differentiator' in terms of products,

pricing, promotion and even service is a tough

task in this highly regulated environment.

The primary pain-points that marketers face

today revolve around understanding their own

customers, enhancing persistency, increasing

brand loyalty and providing a hook to keep the

customers coming back. However, the capability

to understand your customers and segment them

based on their profile is not an easy task.

Propensity and predictive models need to be built

to understand the target users and ensure

stickiness and longevity.

Here at Customer Centria (CC), we help

insurance companies streamline their marketing

processes and target their customers with the

best possible strategy, using a set of IBM Unica

tools. CC has facilitated several major insurance

companies to engage with their consumers; this

includes IDBI Federal Life Insurance, Bajaj

Allianz and Reliance General Insurance among

many others.

Delivering Delight

to the Insurance

Industry

CC Solution• Multi-channel customer engagement • Create an immersive and integrated experience • Conduct in-depth analysis and provide valuable insights• Build strong communities of consumers • Ensure smooth execution and enhance RoI

Energise with Unica

• Improve wallet share

• Build relationships

• Enhance persistency

• Efficient churn management

End-to-end Solutions – For successful returnsCC's tactical and strategic offerings marry customer engagement to the insurance industry in a way that derives highly satisfactory

returns.

Acquisition of the right customers through innovative, digital and mobile marketing programs.

Highly personalised communication to improve client interaction, lower costs and improve marketing efficiencies.

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CC's Centre of Excellence and Product Incubation Centre

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At CC, innovation is imperative. With this in mind, we have instituted a

Centre of Excellence, to act as the central custodian in our enterprise,

of innovation and novel product developments. The core deliverables

of this team are:

To constantly provide creative solutions for all gaps identified,

educate employees about the adoption of new technologies and

create a pool of global best practices.

Marinate key learnings from each project to create world class

proprietary products that provide over-the-counter solutions to

our new and existing clients.

Some of our ready and under anvil proprietary products include

Data De-duplication Engine, Loyalty Management Tool,

Social Media Listening Tool and many more!

For more information email at

info@ comcustomercentria.

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UNICA NetInsight

UNICA Customer Insight

UNICA Predictive Insight

UNICA Marketing Operations

We provide the full spectrum of services for all

UNICA products

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UNICA Campaign

UNICA Interact

UNICA Detect

UNICA Leads

Technology

Marketing Services

Insights

Digital Engagement

Loyalty Management

Social Interaction Management

CC’s solution for the Insurance Industry, powered by IBM Unica

Customer Insightsand Analysis

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Usage of analytical models to create profile of users likely to lapse

Perform proactive churn management to reduce the percentage of lapsed users

through data models and profiling

IBM Unica Predictive Insights

Source 1 Source 2

Source 3

Marketing Data Mart

Metrics and Response Tracking

IBM Coremetrics

• Track online behaviour and customer profiling to create a robust database of customer interactions and patterns

IBM Unica Customer Insights

Multi-channelCommunication

Customer Communication

Response History and Customer Data

• Creation of segments based on customer patterns such as buying behaviour, payment behaviour, miscellaneous interactions to understand/implement different

campaign models

IBM Unica Campaign Management•

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Improve relationships through right-time integrated multi channel marketing

Design campaign strategies to target customer groups basis their propensity to purchase to increase up-sell and cross-sell

Perform natural segmentation of your customers to understand and market better