#Ungagged16 - Work Life Hacks for an SEO
Transcript of #Ungagged16 - Work Life Hacks for an SEO
@alexmoss @FireCask #UnGagged16
Work Life HacksFor an SEO
to increasing productivity & efficiency
Alex MossDirector
@alexmoss@firecaskmcr
@alexmoss @FireCask #UnGagged16
Email [email protected]
Twitter @alexmoss
Facebook fb.com/alexmoss1
Instagram @alexm.uk
Linkedin AlexMoss1
Google+
WHO’S THIS BRITISH GUY?
@alexmoss @FireCask #UnGagged16
Director at FireCaskAward-Winning
Online Marketing Agency
Search/Social/Outreach
WordPress Development
Co-Founder of PeadigWordPress Theme Framework
Bootstrap Integration
Mobile/SEO/Social Friendly
Also lots of plugins
WHAT DO I DO?
SO MANYFUCKING TOOLS!
TOOLS YOU MAYALREADY KNOW
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AUDITING & ANALYSIS
Screaming FrogAdvanced desktop app.
Great for advanced auditing & analysis.
Too much to explain in this talk!
SEO Tools for ExcelTechie auditing fun in Excel
Only available for WIndows
Keyword ScraperEnter keywords into doc
Scrapes suggestions within spreadsheet
http://bitly.com/gscrapeit
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LANDSCAPE AND COMPETITION
SEMrushCompetitor analysis
Speak to Alexandra!
SISTRIXDomain analysis
Keyword rankings and Suggestions
Competitor Analysis
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LINKS & OUTREACH
BuzzstreamOutreach CRM
MajesticLink Landscape Data. Biggest crawler
AHrefsAnother version of Majestic. Includes content as well as link explorer.
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FUN WITH FLAGS SPREADSHEETS
URL ProfilerGet metrics from any list of URLs and export to CSV
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FUN WITH FLAGS SPREADSHEETS
Search Analytics for SheetsSearch Console data to Google Drive.Store historical data beyond 90 days!
GIVE YOUR CURRENT TOOLS
SOME CRACK
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Google Chrome & Gmail
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Gmail Addons Make Life Easier
Undo Send Pause Inbox
Canned Responses
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Find out who you’re emailingView more information on a person
from their email. Links, social profiles and other information.
GET STREAKING
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Schedule emails to send later & Snooze emails to pop back into your inbox
See if, when and where someone has read your email
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Turn your inbox into a collaborative sales funnel.
Also use as an email-based project management system.
Use Mail Merge to create mass-templated emails.
SALES FUNNELS WITHIN YOUR INBOX
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WHO NEEDS MAILCHIMP?
Take canned responses to the next level with Mail Merge
MANAGE YOUR SHIT
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YOUR 3 NECESSARY PM TOOLSTeamwork
Web based project management app
Desktop time management
GIT / BitbucketRevision control for development
Sourcetree for better GUI
FranzIM management platform
Uses web interfaces
Reduces app clutter
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EDITORIAL & CONTENT
TrelloUse the content addon to create a content
editorial calendar.
Full blog post
Days of the YearEvery day is “something” day
Jono made it, so take it with a pinch of salt
TrackMaven CalendarJono didn’t make this, so is shit in comparison
Downloadable calendar for Google Cal
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USE SLACK BECAUSE SCIENCE
Integrations mean updates are communicated automatically.
Within FireCask, all our GIT repo commits are sent to our design-
dev channel
Statistics can be viewed within the web interface and also sent by email digest.
Here you can see activity with heat maps of DM’s to public messages.
NOW…LET THESE TOOLS
MAKE SWEET LOVE
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@alexmoss @FireCask #UnGagged16
Some IFTTT Applets
There are 1000’s of IFTTT applets to help automation.
Users can’t publish applets, so you have to make them yourself.
“This” Applets• Reddit (search, mentions,
domains)
• Twitter search (hashtags, usernames, advanced search)
• Blog posts / RSS feeds
“That” Applets• Twitter lists or tweets (interaction
and automation)
• Share an embedded image from Instagram to Twitter
• Email forwarding
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Some IFTTT Applets
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HAVE A THREESOME: TOOL -> GMAIL -> SLACK
• Create IFTTT applet to handle incoming email
• Have it publish in your chosen channel
• Receive an email
• Set up filter to add label
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STORE THOSE RANKINGS
• Email ranking reports each day
• Create an applet to take the attachment and add it as a worksheet to a given spreadsheet
• Now you can use this data elsewhere and manipulate it as you wish
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SLACK ALL OVER MY FACE
Slack have a large number of integrations. Free account limits the number of integrations you can have, but each integration
can have multiple integrations within them.
• /feed subscribe [URL]
• Share an embedded image from Instagram to Twitter
• Email forwarding
Slack have an integration directory, including categories for marketing and analytics.
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BRAND & SOCIAL MENTIONS
• Get brand mentions from web & social.
• Share live/daily/weekly updates into a Slack channel
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ANALYTICS
• Connect GA profile and other social assets
• Get daily/weekly/monthly updates into a Slack channel
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LIVE CHAT
• Insert code into website
• Live chat appears in a channel when used
• Any person who responds will control that conversation
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Email [email protected]
Twitter @alexmoss
Facebook fb.com/alexmoss1
Instagram @alexm.uk
Linkedin AlexMoss1
Google+
Slides:
http://firecask.com/go/ungagged16/
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