UNFRIENDED WEBSITEhttp://www.unfriendedmovie.co.uk/

Appearance

Trailer:

Like the Orphan website, the trailer plays through straight the way. However, this time it takes over the whole screen - which doesn't give

any features to close down. Therefore, forcing the audience to watch the trailer and understand the conventions behind them. This is useful

because the website homepage, except the 'gallery' tab only include one image from the actual film. Yet the photo they do give is needed to be supported by the trailer in order to show connotations from the films

narrative. So by including the trailer to be played straight the way when the audience open the website, they will be exposed to the information the creators wanted if they haven't already watched the trailer.  As well as this, the trailer has the same look as the videos in the film, creating a

sense of surprised for the audience, as they cannot click off the video like the characters in the film.

Main Picture:This is the same image given in the poster, yet they got rid of the last

search about possession. A Google search of Laura's role in the film, her videos from the party and her suicide. This search is seen at the start of

the film, in the perception of her best friend, Blaire. Which establishes the meaning in the opening, however, showing this in the poster and

website develops curiosity into the searches. So, the audience want to find out what happened in the film for them searches to be popular. The target audience should understand the convention of the search looking like an actual Google search, and that the suggestions that come up are

popularly searched.  Specifically again as the image is placed in the top of the page, where the Google bar would be positioned. The image is all in white, standing out against the black and grey background, otherwise it

wouldn't stand out.

Background:The background also stand outs, although background allows the white text to stand out. The colour is black,

with grey stripes that have an effect to stark white contrasts. The convention of this is to appear from the computer, connotation the narrative of Laura's dead

soul hacking into the groups computer and harassing them. It creates a eerie tone, especially as the audience may feel its from them as they are on

their computers/laptops too. Again, the background is a typical conventional colour for a horror/thriller, mainly due to the tone and atmosphere it creates. The same

colours are seen in the trailer and poster background. 

Title:

The film title arguably demands more attention from the audience. The text is centred on the page, connoting a

dominance and the colour of white allows it to stand out against the black/grey background. The title is also the largest text on the page, in sans serif, demanding to be read by the audience. So, the title could be wanting the attention a like the supposed antagonist in the film. The overall look is as if from the social network they use in the film, Facebook. Through the capitalised sans serif.

Tagline

The same tagline is given in the trailer and poster as well as the website. The month, May in this case, depends upon the country.

For example, for the Canadian website it says “This April”. By including this again, the tagline will stick and be remembered by the audience. The tagline, about revenge being taken online, also connotes the rest of the narrative. Making the audience question

why the revenge is going to happen, how and the roles of the characters in the previous trailer. As revenge is a very common theme in thriller/horror. The colour red also connotes fear and danger, again building on the audiences curiosity of what will

happen to the characters and why the should feel fear. The second title, positioned underneath the main title gives the audience further information about the film being in cinemas. Yet this tagline is bigger than the one above. Standing out for marketing reasons.

Company Information

Again, this is mainly used for legal reasons yet the audience may be seeking this information. These are placed at the bottom of the page, in a line altogether. These aren’t meant to catch the audiences attention,

as they don’t include a lot into the film except the producer. Yet they do allow the users of the website

to feel informed about things, such as the cookie policy that they may not agree on.

Own Website

Unlike the Orphan website, the Unfriended film as their own website. Even different ones

for different countries, which give different information. This shows that the film was

predicted to do well, as mainstream audiences may only want to find information

about the film. As unlike niche audiences, they don’t want to find out what the other companies make as they seek films from major advertisements and social groups.

However, this is becoming popular even for the major studies in Hollywood.

Social Media

The website includes the social media symbols used by the target audience, in order for them to find other ways to seek

information and spread the film. In effect, generating a larger audience for the film. On Facebook for example, they’ll be able to like, follow, like posts, comment on posts, share posts, leave comments and request people to join the page. The audience will also feel more involved in the development on the film as

well.

For the layout, they are similar to the title of the website. Standing out in the upper right corner of the page. Although they do not add importance or connote anything for the film,

they do include things for the audience.