Understanding Your Audience Using Community Driven Tools
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Transcript of Understanding Your Audience Using Community Driven Tools
Understanding Your Audience Using Community
Driven ToolsWordCampNOLA, April 10, 2009
AUDIENCEMain Entry:au·di·ence
Pronunciation: \ˈo-dē-әn(t)s, ˈä-\Function: nounEtymology: Middle English, from Anglo-French, from Latin audientia, from audient-, audiens, present participle of audireDate: 14th century
1: the act or state of hearing
2 a: a formal hearing or interview <an audience with the pope> b: an opportunity of being heard <I would succeed if I were once given audience>
3 a: a group of listeners or spectators b: a reading, viewing, or listening public
WWJD?
What is YOU in one sentence?
• How do you define your web presence?
• What do you do in real life? vs.What do you do online?
• Are these two meant to be the same or different?
Setting Goals
• This Wordpress Is For:
• Yourself
• Company
• Hobby / Side Project / Cause
How Do You Measure Success?
• # of unique visitors, pageviews, return visitors...
• Time on site
• SEO
• ROI
• Personal Branding
Bueller? Bueller? Bueller?
Where Does Your Audience Come
From?
Audience• Direct Traffic
• Business Development
• Partnerships
• Affiliates
• PR
• SEO
• Blogs
• Emails
• Social Networks
• Friends
What To Do?
• Levels of Engagement:
• One-time visitors
• Deeper Engagement
• Return Traffic
Metrics & Analytics
• Google Analytics - click throughs
• Crazy Egg - heat maps, levels of engagement
• SEO - how easy to find you
Brass Tacks
5 Things to Increase Audience
• Develop Your Voice
• Look & Feel
• Regular Features
• Post More
• Consistency
Develop Your Voice
• The YOU online:
• Version 1: “Your Online Interactions Are Meant to Facilitate Your Offline Experiences.”
• Version 2: “Your Voice Online Is A Personality, A Version of You, If Not The Whole You.”
Personality Infusion
• Don’t get so caught up in details that you forget:
• Voice
• Tone
• Core Audience
• Potential Audience
Look & Feel•Easy to use•Accessible•Variety of media:
•Photos•Video•Plugins
Regular Features
• Pick a topic:
• Music Mondays
• Steals & Deal Thursdays
• Weekend Picks
• Online thinking like offline publications
Post, Post, Post
• Online writing don’t haz to be purrfect
• Post early, post often
• Linkback to other blogs - communication
• Educate, engage, entertain
• Make ‘em laugh, make ‘em think, make ‘em mad
Consistency
Social Media• MyBlogLog
• AllTop
• BlogHer
• Technorati
• Facebook/MySpace
• Flickr
• YouTube/Vimeo/Viddler
• Digg/Reddit/StumbleUpon
• Last.FM, Blip, Imeem
Resources• Trend Forecasting -
Intelligence Report, PSFK
• Music - BrooklynVegan, StereoGum
• Travel - Gridskipper, The Cool Hunter
• Real Estate - Curbed, BlogDowntown
• Fashion - Go Fug Yourself, Who What Wear Daily
• Food - Eater, Eating LA, la.foodblogging
• Media - Mediabistro, Ed2010
• Philanthropy - Beth Kanter, Tactical Philanthropy, Philanthropy 2173
• Shelter - Apartment Therapy
The Big Picture
• Who would you aspire to be?
• If your blog could take 3 blogs to dinner, who would they be?
• Where do you see your blog in 3 months, 6 months, 1 year?
About meSloane Berrent is a cause-based marketing consultant who works with for-profits and nonprofits companies creating social media strategies around
product evangelizing and community development. She blogs at The Causemopolitan.com, LAist.com and GirlsInTech.com.
Contact:w: http://www.thecausemopolitan.com
e: [email protected]: @sloane
linkedin: http://www.linkedin.com/sloaneberrentcontxts: text “sloane” to 50500
Questions?