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Understanding the workflow system of digital broadcasting
13
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Transcript of Understanding the workflow system of digital broadcasting
This document is offered compliments of BSP Media Group. www.bspmediagroup.com
All rights reserved.
1/28/2015
1
Digital workflows
Philip Haggar
DMD Limited
Digital workflows
Philip Haggar
DMD Limited
Agenda
• Introduction
• The Context
• The Situation
• The Approach
• Summary
Introduction
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1/28/2015
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They missed the bigger picture!
The Context
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10
OBs and
Studios
Post
Production
Ingest / QC /
Compliance
Library
Schedule
Transmission
Rights /
Acquisitions etc
Analogue
11
OBs and Studios
Post Production
Ingest / QC / Compliance
Library
Schedule
Transmission
Rights / Acquisitions
etc
Extended coverage + cable
12
OBs and Studios
Post Production
Ingest / QC / Compliance
Library
Schedule
Transmission
Rights / Acquisitions
etc
Now - DTT/DTH
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13
OBs and
Studios
Post
Production
Ingest / QC /
Compliance
Library
Schedule
Transmission
Rights /
Acquisitions
etcEncoding
Over The Top (OTT)
Coming soon, to a screen near you -
14
Encoding
OBs and
Studios
Post
Production
Ingest / QC /
Compliance
Library
Schedule
Transmission
Rights /
Acquisitions
etc
Coming soon, to a screen near you -
The Situation
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The Situation
• Your audience is watching online content
• The Internet is not going to get slower
• You (will) need to meet your audience, where
they are, and that’s in front of their devices
• You need the appropriate infrastructure
• Do you have it and what is it?
A broadcaster• Current issues:
– Run several channels, incoming tapes gradually being replaced by incoming files
– Avid edit suites, Avid ISIS online storage – expensive maintenance contracts, running
out of storage space
– Sales people selling content to multiple platforms e.g. OTT services, cable companies
offering on-demand content, different versions of content for channel launches in new
territories
– Media operations breaking down, multiple silos with own ‘systems’
• The results:
– Risk of lost files, or airing content that may not be approved (license/penalties)
– Stress, resulting in staff turnover
– Costly proprietary systems
– Future migration complexity as files are in OP1a proprietary format
A transmission company
• Current issues:
– Run tens of channels for international broadcasters
– File ingest, automatic QC, archive, playout but … delivers linear channels only
– Increased demand for delivering files to other platforms (just like previous broadcaster)
– Increasing demand from clients to offer OTT services as part of playout contracts
– 1 developer, overworked, creating an encoding and delivery mechanism for a huge
broadcast services company
– No demonstrable capability that can be demonstrated
• The results:
– Client dissatisfaction
– Definite loss of revenue
– Delivery risk
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The Approach to
Digital Workflows
5 Keys
1. Get senior level buy-in
2. Gather and verify requirements
3. Define the strategy
4. RFP/purchase/install
5. Appoint and train internal champions
5 Keys
1. Get senior level buy-in
2. Gather and verify requirements
3. Define the strategy
4. RFP/purchase/install
5. Appoint and train internal champions
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Gather and verify requirements
Compliance
WorkflowPage 1
Version 10!
5 Keys
1. Get senior level buy-in
2. Gather and verify requirements
3. Define the strategy
4. RFP/purchase/install
5. Appoint and train internal champions
Define the strategy #1
• Open standards – reduced cost, increased future options
– e.g. LTO , in the UK ‘DPP’, in the USA ‘AMWA” -> AS=11 intl file format for HD files
• Future proof – allow interconnection of different vendors, add, take-away …
– Enterprise Service Bus and Service Orientated Architecture (*)
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Beware!
Explanation of Enterprise Service Bus approaching.
May involve inappropriate analogy and excessive clipart!
Future-proofing with ESB and SOA
ConsumersProviders
Enterprise Service bus
Monitors
QueuesMessaging
Translates
Service Orientated Architecture
Consumer ‘gets’ the serviceswithout talking directly to
the providers
Pizza service
Fries service
Chicken service
Dessert service
Future-proofing with ESB and SOA
ConsumersProviders
Enterprise Service bus
Monitors
QueuesMessaging
Translates
Service Orientated Architecture
Consumer ‘gets’ the serviceswithout talking directly to
the providers
PlayoutPost Production
QC
Archive
Archive
Transcode
OTT
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Define the strategy #1
• Open standards – reduced cost, increased future options
– e.g. LTO , in the UK ‘DPP’, in the USA ‘AMWA” -> AS=11 intl file format for HD files
• Future proof – allow interconnection of different vendors, add, take-away …
– Enterprise Service Bus and Service Orientated Architecture (*)
• Scalable
– Add extra drives, extra processing nodes …
• Extensible
– Has support for 3rd party plugins
• Flexible
– Workflows can be changed by your own staff
• Cost efficient
– no longer means poor functionality e.g. Adobe Premiere (video), Adobe Audition (audio)
Define the strategy #2
• Legacy content
– How much to digitise, what priority?
• Legacy systems
– Which ones to integrate with? Which ones to
replace?
• People
In summary …
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Existing workflows may appear
comfortable but could well be risky
A single person can present a big challenge so
don’t forget change management
And, don’t miss the bigger picture
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12
Phil Haggar
� Open standards � Future proof � Scalable � Extensible � Flexible �Cost efficient✪ Legacy content ✪ Legacy systems ✪ People
And, don’t miss out on the big picture : DMD your partner for OTT success
