Understanding the tourist as a consumer
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UNDERSTANDING UNDERSTANDING THE TOURIST AS THE TOURIST AS A CONSUMER A CONSUMER
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Transcript of Understanding the tourist as a consumer
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UNDERSTANDING UNDERSTANDING THE TOURIST AS A THE TOURIST AS A
CONSUMERCONSUMER
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FACTORS INFLUENCING FACTORS INFLUENCING TOURIST MOTIVATIONSTOURIST MOTIVATIONS
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APPROACHES TO APPROACHES TO TOURIST MOTIVATIONTOURIST MOTIVATION
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HEIRARCHY OF NEEDSHEIRARCHY OF NEEDS
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PEARCE’S LEISURE PEARCE’S LEISURE LADDER MODELLADDER MODEL
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TOURISMTOURISMSEGMENTATIONSEGMENTATION
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BEHAVIORIST SEGMENTATIONBEHAVIORIST SEGMENTATION
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FACTORS INFLUENCINGFACTORS INFLUENCINGDECISION MAKINGDECISION MAKING
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