Persona Of A Technology Buyer

• Brian is part of the decision-making process for Data Centre Software

• He is an Information Technology Manager

working with an Enterprise-sized, High Tech Company in NAMER

A bit about Brian… • 16 years in industry covering engineering, support

and information technology

Project Management

Skills Edu

Business Analysis

Integration

Bachelor’s Degree

Master’s Degree

What is Brian doing on LinkedIn?

Brian is using LinkedIn to connect with experts and engage with

relevant content

When is he seeking out content and for what needs?

7 7

16

7

16

7

Brian consumes 2 to 4 distinct pieces of content at each stage of

the buying cycle Assessment Specifications Selection Implementation Management Renewal

Hours spent researching (last 3 months)

What sort of content is he looking for on LinkedIn?

Test Automation DB2

XML Information

Security

IT Service

Mobile Computing

Scalability

Cloud Computing

He is actively seeking content to become a better informed

decision-maker

What else is he seeing on LinkedIn?

Industries sponsoring content to profiles like Brian in last 6 months

Growth in number of companies targeting profiles like Brian in last 6 months

Computer Software Information Technology & Services Internet

100+

25%

Top 3 Brian is a popular profile

And how does he respond to brand messaging?

Sponsored InMail

Sponsored Update

Display Advertising

Interaction Rate

Brian is interacting with brand messaging on LinkedIn

I SU D IM

So what do you need to do to reach Brian?

Know your audience

Take action

Engage with relevance