Marketing Sustainability in Retail – Understanding Consumer Market Trends
Understanding sustainability
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Pauline Rutter Understanding Sustainability Oct 2013
Pauline Rutter
Understanding Sustainability
What inspires?
Pauline Rutter Understanding Sustainability Oct 2013
SKY GREENShttp://skygreens.appsfly.com
www.earthfromtheair.com
Ruth ClementsFood Animal Initiative
www.europeanfarmersnetwork.org
The previous year of lameness incidence was18.5% in the same period .
Food Animal Initiative (FAI)
Supporting:
Environment (securing the planet in the face of the challenge of climate change),
Economics (food must be affordable) and
Ethics (food must be produced safely and with the welfare of the animal in mind)
What are the challenges?
Population Growth?
1800: 1 billion
1960: 3 billion
2000: 6 billion
2050: 9 billion
We now consume in six weeks the same amount of oil that was consumed inone year in 1950. Half of it is used for transport.
Today, 20 % of the worlds populationdo not have
access to safe drinking water.
With only about 200,000 cubic kilometres offreshwater available to ecosystems and humans of
the total 1.4 billion km3 water we must beresponsible to not pollute earth’s
Resource Use?
World emissions of CO² (the main greenhouse gas) havemultiplied by 4 since 1950
Anthropogenic climate changeThe 1990 – 2000 decade was the
hottest since 1861
Tesco United Kingdom 2011/2012 Tonnes CO2e 2,480,000
CO² Emissions ?
WRAP: Estimates of waste in the food and drink supply chain (2012:8)
Waste?
“Any substance or object which the holder discards or
intends to, or is required to discard."
UN definition
Science and debate?“Sir David
Attenborough is wrong to be
concerned about a rise in the global population.” says Professor Robert
Winston (member of the House of
Lords and pioneering researcher in the field of
fertility)
Earth from the AirA photographic portrait of our planet
towards a sustainable futureby Yann Arthus-Bertrand
The National Tour Exhibition
The exhibition presented by Wecommunic8www.earthfromtheair.com
• C
Good business has a positive and dynamic role to play.
What concerns me?
Zero waste: Waste as a resource: http://www.sita.co.uk/about-us/our-vision
Project code: WRAP01 312 PAD102-308 Research date: October - December 2012
‘The Circular Economy offers a profound transformational opportunity, which
represents the interests of both the global community as well as the next generation. Transitioning towards a regenerative model
will stimulate economic activity in the areas of product innovation, remanufacturing and
refurbishment, and in turn generate employment.’
Cisco Chris Dedicoat, President, EMEA
Zero waste: Waste as a resource: http://www.sita.co.uk/about-us/our-vision
Building Public Trust Awards 2012:Sustainability reporting Sustainability reporting in the FTSE 100 & 250 and public sector (awarded jointly by PwC and the National Audit Office: 2012)
Winner: Unilever. However, “The standard of sustainability reporting has largely remained the same year on year.” Malcolm Preston, Global Head of Sustainability, PwC
Building Public Trust Awards 2012
WRAP: Estimates of waste in the food and drink supply chain (2012:4)
http://www.igd.com/supplychainwaste
zero
was
te i
s p
ossi
ble
And then there’s the emerging
question of how companies
can create
natural capital (e.g. replant forests,
purify water, restore habitats.
Sense making for sustainability
Cognitive – thinking
Linguistic - talking about
Conative - doing/taking action
Ref:
Moving from this:
To this
Key mechanisms by which retailers may drive (push) or facilitate consumers to pull the environmental improvement of product supply chains, with reference to relevant types of certification and labelling (Styles et al. 2012).
Via this
Supplier Engagement:1) Engage with relevant business support organisations (Chamber of Commerce, Business Link, local/regional food groups- Sustain, WRAP, Carbon Trust NFU, English Food and Farming Partnerships)
2) Initiate supplier mapping and capability assessments
3) Organise meet the buyer events
4) Advertise and promote opportunities widely
5) Initiate early dialogue with the supplier community: to find out what is available, to inform the market of future requirements, and to stimulate sustainable procurement but without distorting competition or giving any advantage to particular suppliers
6) Use of food assurance schemes: to help inform technical specifications and thereby assure/ raise production standards
Action:
Via this
Tesco total global carbon footprint 2011/2012 (Tesco Corporate Responsibility Review 2012:18
By companies?
A Better Retailing Climate: Progress Report 2012 (British Retail Consortium)
Understanding
Benefits, risks and scope for change
Is there scope to
engage with the discussion about
corporatecreation of
natural capital for
value creation?
Simple benefit (risk) / opportunity matrix - National Sustainable Public Procurement Training Programme (Defra:2011)
Thank YouPauline Rutter
M: 0781 7566536E: [email protected]
References:• Yann Arthus-Bertrand Exhibition www.earthfromtheair.com
• Sky Greens http://skygreens.appsfly.com
• Food Animal Initiative (FAI) www.europeanfarmersnetwork.org
• IKEA ?
• WRAP01 312 PAD102-308 Research date: October - December 2012
• WRAP: Estimates of waste in the food and drink supply chain (2012:4)
• Inter Governmental Panel on Climate Change (IPCC) AR5 Working Group 1 Climate Change 2013 The Physical Basis
• SITA, Zero waste: Waste as a resource: http://www.sita.co.uk/about-us/our-vision
• SITA, Emissions savings of recycling. Source ‘ Managing Carbon at SITA’ 2011:5• http://www.igd.com/supplychainwast
• Styles D., Schoenberger H., and Galvez-Martos J. (2012) Environmental improvement of product supply chains: Proposed best practice techniques, quantitative indicators and benchmarks of excellence for retailers. Journal of Environmental Management 110 (2012) 135:150