Understanding radio
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Transcript of Understanding radio
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Understanding RadioLuke Smith
“Radio is the theater of the mind; television is the theater of the mindless
Steve Allen
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Radio Facts
Consumers aged 12+ spend an average of 19 hours per week with radio
Radio reaches more than 236 million persons aged 12 and older over the course of a typical week
Radio has a higher penetration than television, magazines, newspapers or the Internet
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Guglielmo Marconi- The Inventor Of Radio
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Commercial Radio-
1973: Commercial radio joins UK airwaves, Britain's first independent radio station began broadcasting today on VHF and medium wave.
Most commercial stations serve a local or regional area and are
owned by one of three big groups which dominate the sector.
There are over 300 in the UK, mostly using FM frequencies and DAB.
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Commercial Radio
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Examples of Commercial Radio Capital FM Radio- 1072 Thousand Listeners Capital FM Radio network- 4,329 Thousand Listeners- 14 % increase to last years total
Real Radio Yorkshire- 298 thousand listeners- down suprisingly 4.5 %
(Smooth Radio)- 371 thousand listeners- up 24.5%
Commerical Radio as a whole Broadcasts to a 32873 thousand Listeners ! (up 2.8%)
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PSB – Public service Broadcasting
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Job Roles
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Non Profit Radio
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Key Radio Questions? How many people work in the Radio industry?
What is the breakdown of roles in the industry?
What does it mean to work on a freelance, and what percentage of the workforce work on a freelance basis?
Where are most of the workforce based geographically?
Is it essential to have a degree in media studies?
What type of roles will be available in the future, and what kind of skills are needed in radio, in a technologically advanced world