Understanding New Top-Level Domains with 1and1
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Transcript of Understanding New Top-Level Domains with 1and1
Page 1
1&1 – New Top Level Domains
What are the new top-level domains?
Page 1® 1&1 Internet Inc. 2013
Page 2
What are the new top-level domains (TLDs)?
A new realm of domain extensions for businesses and
consumers
700+ options
More customized domain names
Covers multiple categories
New TLDs will be launched
over the next few years
First TLD will be available
as early as late 2013Page 2
® 1&1 Internet Inc. 2013
Page 3
Focus areas for new TLDs (a few examples)
Technology
.web
.blog
.tech
Industry
.shop
.doctor
.consulting
.restaurant
Location
.nyc
.boston
.miami
.vegas
Hobby
.music
.art
.football
.sports
® 1&1 Internet Inc. 2013
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What is the purpose of new TLDs?
Large demand and little supply of .com domain
namesNew
opportunities for SBs to
acquire their desired
domain name
Chance to differentiate a
business from
competitors
Develop domain portfolio
Increase brand
security online
Improved search engine visibility
® 1&1 Internet Inc. 2013
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Example: Hotel in New York City
Challenge: Most ideal domain name is already taken as
a .com
Solution: New options with the new top level domains .hotel .nyc .booking .vacations .room
® 1&1 Internet Inc. 2013
Page 6
10 most popular new TLDs
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.web
.inc
.blog
.online
.shop
.news
.app
.tech
.site
.mobile
1234
5
6789
10*According to 1&1’s pre-reservation tool as of October 2013
® 1&1 Internet Inc. 2013
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Staying updated with 1&1’s Pre-Reservation tool www.1and1.com/new-top-level-domains
Pre-reserve your desired domain name
Receive email updates on the new TLD process and
developments
First come, first served basis
No cost
No obligation to
purchase the domain
when it is available
® 1&1 Internet Inc. 2013
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Thank you for your attention!
To learn more about new TLDs, visit: www.1and1.com/new-top-level-domains
Page 8® 1&1 Internet Inc. 2013