PowerPoint Presentation

Understanding How To Be Successful Online

@LeslieMcLellanWe are going to go fast so have pens and paper ready! The theme of this conference Seizing Opportunities is perfect for what Im sharing with you today. So many dont really understand how to be successful online. And marketing online is certainly an opportunity to seize! Online success starts and ends with community engagement whether youre a tourist based community or looking to engage your local community at large, building a foundation for engagement online is where it starts.

1What were going to coverHow and where we do businessThe importance of listening firstYOUR social media marketing goalsUnderstanding social media sitesThe anatomy of a perfect Facebook post and the importance of Twitter hashtagsA few tips to make things easy

Its all about engagement.

Turn back the clock 20 years to before the internet and social media...To market you had to get to know your client and that was face to face.Technology hasnt really changed the way we do business, just the places where we get together.

@LeslieMcLellanBut BEFORE you can Engage, you have to LISTEN (online)!

What interests your communityTheir perception of your brandWhat problems theyre trying to solve and needs theyre looking to fillWhere theyre communicating and discovering infoWhos leading the conversations relevant to your brandWhat your community finds relevantWhat exactly are your online GOALS?@LeslieMcLellan

Why are you on social media?What are you using it for?What do you want to accomplish by using it?Social Media Platforms are NOT websitestheyre VENUES for your efforts!

Like a Business Lunch, can say quite a bitWorlds Greatest Networking Cocktail Partynot a press conferenceSaid to be competing with Google as a search engineEquivalent to a high-visibility Trade ShowAnatomy of an (ALMOST) perfect Facebook Post This is almost perfect but not quite

Use an image

Be short and sweet

Link back to your site or to wherever the photo came from

Engage by asking something note stats

Whats the problem here?Linking back to the homepage, you should link deeper in your website.

@LeslieMcLellan

Twitter #Hashtags and the importance thereof

Making things EASY 3 tipsMake a generic social media posting scheduleExample: MonDestination InfoTuesCOEWedRecreationThursWkend events/WeatherFriAttractionsNot so Secret WeaponsTweetdeckHootsuite

@LeslieMcLellan

Special checklist for you!Community Engagement 101A checklist of 26 things you can do in order to have an engaged community. Youll have a good idea how engaged you are once you see how many items you have checked off!

http://justasmalltowngirl.us/community-engagement-101/THANK YOU so much!Well take questions at the end ~

You can find me at@LeslieMcLellan@TourismCurrentsleslie@justasmalltowngirl.us

www.justasmalltowngirl.uswww.tourismcurrents.com