INCREASE SALES!BY UNDERSTANDING YOUR BUYER’S JOURNEY

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This process a buyer goes through from needing

something and ultimately making the purchase is called

the “Buyer’s Journey”

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Let us take the case of a traveller wanting to take amazing photos during

his/her travels and the need for a good digital camera

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To go from realizing this NEED to making a purchase is called

The Buyers Journey

STAGE #1: THE AWARENESS STAGE

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Realize and express symptoms of a potential problem or

opportunity.

“I Need a handy but high quality camera for travel adventures.”

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During the awareness stage, buyers usually read editorial

content (blogs, articles), educational content (blogs), e-guides and ebooks, expert

content and white papers

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STAGE #2:THE CONSIDERATION STAGE

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Research and understand all of the available approaches/methods

to solving their defined problem or opportunity

“There are many different point and shoot cameras that will suit

my needs.”cc: stevelyon - https://www.flickr.com/photos/15779944@N00

STAGE #3:THE DECISION STAGE

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Research support documents, data, benchmarks or endorsements to

make or recommend a final decision

“I start comparing cameras in similar categories with different

brands such as Canon, Sony, Lumix, Olympus and so on…”

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Hopefully, by now you appreciate the importance of the buyer's journey and how it helps you

generate content that is appropriate to the each stage

and how it fits the psychology of the buyer in that stage

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Remember, Brand Immersion Marketing is all about the pull of inbound marketing and not

about the push and interruption of the traditional marketing

methods

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Want to learn more?

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Click here

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