Sponsorship opportunities

is a fresh new weekend event of music & family arts in the heart of South Yorkshire. It is a collab-oration between acclaimed Yorkshire folk singer-songwriter Kate Rusby, her family production team and Cannon Hall Open Farm.

It attracts around 3000 visitors per day over three days and takes place in July each year at Cannon Hall Farm, South Yorkshire.

According to our own audience exit sur-vey 96% of people awarded us the top sat-isfaction rating of “Bloomin Marvellous” and we are incredibly proud to announce UTS festival has recently been nominated by the AIF (Association of Independent Festivals) for the award of 2015 “New Fes-tival on the Block”.

Underneath the Stars

Cannon Hall Open Farm is the perfect set-ting for a music festival. The farm is one of the best family visitors attractions in York-shire and has won numerous awards for its high quality food produce and visitor facil-ities.

The festival site is nice and compact, mak-ing it ideal for families to get amongst the action whilst never being too far from their base of operations, be it a tent, motor-home, caravan or luxury Glamping spot.

In addition to two towering big-top music venues, (mainstage is a fully seated, 2000 capacity which has an “attentive - concert hall” ambience, stage two is a 1200 ca-pacity standing venue for a more boister-ous atmosphere) the festival site features lively street-arts performers, workshop ac-tivities, a Planetarium and science zone, handmade crafts and vintage stalls as well as boutique street food vendors and bar areas.

The programme is carefully curated by the festival team to showcase household names as well as the next rising stars from a wide variety of music genres (with a bias towards acoustic performers) includ-ing Blues, Folk, World, Rock, Swing, Jazz, Bluegrass & Singer-songwriters.

We are extremely proud to have already garnered a reputation for the high quality of the performers we present at UTS festi-val. Highlights from the past two year’s line-ups include - US songwriting legend Mary Chapin Carpenter, top English sing-er-songwriter Richard Thompson, Kate Rusby, Philip Selway (RADIOHEAD), Adrian Edmondson, Scots chanteuse Eddi Reader (FAIRGROUND ATTRACTION), USA’s up and coming Bluegrass star Sarah Jarosz, local Leeds favourites Hope & Social, BBC RADIO 2’s Mark Radcliffe, Molotov Juke-box (featuring NATALIA TENA - Game of Thrones, Harry Potter) to name but a few.

MUSIC & ACTIVITIES

Under 7’s: 8%7 - 15: 9%Adults 18 - 60: 60%Over 60’s: 23%

According to an independant Oxford Eco-nomics study for Visit Britain, live music events generate £2.2bn for the UK econo-my. These events attract 6.5million people, boost local economies and support 24,000 jobs a year. We are inviting businesses to be a part of this booming industry by part-nering with Underneath the Stars Festival.

In 2015 the age breakdown of our audience was as follows:

35% of our audience are local (within 30 miles), 65% are non-local (from over 30 miles away) and 27% came from more than 120 miles away - emphasising how highly our event is already regarded within the UK festival going audience.

Out of the total number of festival attend-ees, 55% camped for the weekend with a further 18% staying at local B&B’s and ho-tels, allowing for prolonged on site expo-sure and increased trade opportunities for local businesses.

Facts & Figures

UnderneathTheStarsFestival

@festunderstars

Digit l Marketing

underthestarsfest

In only two years, we are incredibly proud of our 10,000 Facebook followers and it is our most responsive social media channel.

Our website sees on average 8000 visits per month with 4500 of these directly accessing our e-programme in the month of the festi-val.

Our festival patron Kate Rusby also uses her digital channels of communication (28,000 FB likes and 13,000 Twitter followers) which in turn brings her faithful followers to the festival.

The UTS festival email database totals over 17,000 people to whom we send monthly e-newsletters.

www.underthestarsfest.co.uk

Publicity MaterialsWe don’t forget our audience who stray away from their smart phones!

Our PR and Marketing team generate ex-posure through local and national press in-cluding editorial, photo opportunities and advertising.

In 2015 we printed and distributed many thousands of postcards, flyers, posters and giant banners, one of which was perma-nently installed at Cannon Hall Open Farm to capitalise on the tens of thousands of vis-itors they receive annually.

Our team would be happy to discuss ways in which businesses can gain exposure as part of our PR and marketing output.

OUR reviews

“Brilliant family weekend. From ukelele playing, drum jamming, break dancing, tai chi chilling, dancing & singing with some fab bands and musicians, drinking real ales at £3 a pint, watching films in a camper van cinema & planetarium, willow weaving........etc etc We will definitely be star gazing again next year! Thanks to all who make it possible”

Sally Chapman

What the public say.

“Thanks for a great weekend, we hired a campervan and camped for the first time, loved all the artists, food stalls amazing as ever, and the crafting and traders were great, even got myself a strum stick and a yorkshire blanket which came in very handy in the cold tents, cant wait for next year, come rain or shine we’ll be there“

Corrie Shelley

“Our first camping experience at a festival, and I can honestly say we enjoyed every minute, what a family friendly festival un-der the stars is, Brilliant music, Brilliant set-ting, and most of all surrounded in the most part by Brilliant people, Thanks to the Rus-bys and the Nichols, from the Hyde Clan”

Gemma Ridley

Media recognition

“The Underneath the Stars Festival was a big hit over the weekend. Unlike many festivals, the acts did not run concurrently so it was pos-sible to see shows from everyone in the line up and never miss a set. That made for a far more relaxed atmosphere.”

Barnsley Chronicle

“A combination of music, arts and family en-tertainment, hosted on a well-known farm vis-itor attraction makes it a great family option. A gem of a microfestival!”

The Guardian

“Not only do you have the beautiful surround-ings of the Cawthorne country-side, you also have some of the best facilities, food and drinks that I’ve seen at any festival”

Alternative Barnsley

“Where else but Cawthorne’s Underneath The Stars festival could you learn about the Hub-ble Space telescope, dance the Charleston and hear an eclectic collection of live bands all on the same day?”

The Huddersfield Daily Examiner

What’s in it for you?For festivals like Underneath the Stars, sponsorship can be a vital income stream. We see great opportunities to work togeth-er with brands to create added value that improves the overall experience of the fes-tival.

After two very successful years, Underneath the Stars is looking to build strong partner-ships with organisations that would want to associate their brand with the festival’s rep-utation for excellence in a unique and fun way that embraces the festival’s ethos.

There are numerous ways in which imagina-tive businesses can benefit from association with a major new event such as UTS festival. We believe the more innovative ideas for engaging with your existing, or potential new customer the better.

Some examples include but are by no means limited to: - brand exposure and exclusive sponsorship opportunities across our vibrant 30 acre fes-tival site

- local and national press exposure via ed-itorial pieces, photo opportunities and ad-vertising - experiential marketing over 3 days

- on-site presence via information/sales stand

- tickets and entertainment packages for your existing or prospective clients

- verbal acknowledgements by our live com-peres prior to performances

- acknowledgement/ brand exposure via our partners web page and our printed sou-venir programme.

- collaborative deals, offers and promotions to our social media followers

Our festival creates an interesting arena for brand interaction, where people actively seek out the different experiences available to them and are far more willing to engage and trade their free time for an interesting freebie or an unusual new experience.

Sponsorship packages can come in all shapes and sizes and can be tailored to suit the individual requirements of the business. There is so much scope with what can be achieved and the festival welcomes all ide-as.

We hope you can join us Underneath the Stars...

For further information please contact:Joe Rusby

joe@underthestarsfest.co.uk01226 767 872