Under the influence: Dark patterns & the power of persuasive design
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Transcript of Under the influence: Dark patterns & the power of persuasive design
Cover page
under the influence
dark patterns and the power of persuasive design
A long time ago, in a design studio far, far away…
Ben and Gareth
dark patterns
• Bait and Switch • Disguised Ads • Faraway Bill • Forced Continuity • Forced Disclosure • Friend Spam • Hidden costs
• Misdirection • Privacy Comparison Prevention • Privacy Zuckering • Roach Motel • Road Block • Sneak Into Basket • Trick Question
www.darkpatterns.org
Trick question
Bait and Switch
Friend Spam
Example
Designers Taste
Companies Interests
Users Needs & Wishes
Functionality, Efficiency & Desirability
Profit & Reputation
persuasion
dark patterns
B.J. Fogg
TriggersFail here
TriggersSucceed here
Action Line
Mot
ivat
ion
AbilityHard to do Easy to do
Low
Mot
ivat
ion
Hig
h M
otiv
atio
n
B matFogg Behaviour Model
-Behaviour = Motivation Ability Trigger
at the same moment
-
• Time • Money • Effort • Cognitive load • Social acceptance • Routine
Elements of ability
Motivation
desire for completion and order
eg
delight and emotional connection
variable rewards
@thirststudios@tollady @groberts1212
Some more reading for you:
www.darkpatterns.org
www.bjfogg.com
www.nirandfar.com
http://getmentalnotes.com
http://evilbydesign.info/