Under Positioning

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UNDER POSITIONING Under-positioning occurs when customers cannot readily identify the brand or the brand ´s features. The product must stand out in the mind of the

Transcript of Under Positioning

Page 1: Under Positioning

UNDER POSITIONING

Under-positioning occurs when customers cannot

readily identify the brand or the brand´s features. The product must stand out in the mind of the consumer

Page 2: Under Positioning

EXAMPLES OF UNDER POSITIONING

Allwyn refrigerator: aawaaz hi nahi karta.

Crystal colour in pepsi cola

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Water purifier.

Fruit juices

Cosmetics

DTH services

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THANK YOU……………

SHILPA RAJ

MFM-1st sem


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