Under Armour:Layout 1 10/25/07 2:52 PM Page 1flames.nhl.com/ext/blazemagazine/BlazeIssue7_B.pdf ·...

20

Transcript of Under Armour:Layout 1 10/25/07 2:52 PM Page 1flames.nhl.com/ext/blazemagazine/BlazeIssue7_B.pdf ·...

Page 1: Under Armour:Layout 1 10/25/07 2:52 PM Page 1flames.nhl.com/ext/blazemagazine/BlazeIssue7_B.pdf · Philadelphia, PA 19148 Phoenix Coyotes ALLTELL Ice Den 5800 W. Glenn Drive, Suite

15CALGARY FLAMES

Under Armour:Layout 1 10/25/07 2:52 PM Page 1

Page 2: Under Armour:Layout 1 10/25/07 2:52 PM Page 1flames.nhl.com/ext/blazemagazine/BlazeIssue7_B.pdf · Philadelphia, PA 19148 Phoenix Coyotes ALLTELL Ice Den 5800 W. Glenn Drive, Suite

16 CALGARY FLAMES

This ad was prepared by Chase Advertising.DOCKET NUMBER: COVE-126(6) PUBLICATION: Blaze Flames ProgramAD TITLE: Streetside Blaze AD SIZE: 4.75” x 4.75” INSERTION DATE: N/A COLOUR: 4C

2008 IMPORTANT

DATES

www.calgaryflames.com

www.nhl.com

www.pengrowthsaddledome.com

www.hitmenhockey.com

Jan. 23 Home Hardware CHL/NHL Top Prospects Game (Edmonton)

Jan. 26 NHL Super Skills Competition (Philips Arena, Atlanta, GA)

Jan. 27 NHL All-Star Game (Philips Arena)

Feb. 9 CBC’s Hockey Day in Canada

Apr. 6 Last day of 2007-08 regular season

Apr. 9 Stanley Cup Playoffs begin

Jun. 8 Last possible day for 2008 Stanley Cup Finals

Jan. 15 Michael BubléFeb. 15 John Mellencamp / Tom Cochrane & Red RiderFeb. 29 - Mar. 2 US Hot Rod Monster JamMar. 13 Avril LavigneMar. 17 Martina McBrideMar. 24 Rascal FlattsApr. 6 Juno AwardsApr. 16 Brooks And Dunn/Alan JacksonMay 3 Stars on Ice

Jan. 20 Danone SuperSkills CompetitionFeb. 17 BMO NHL Alumni 3 on 3 Pond Hockey TournamentMar. 5 Molson Cup Luncheon

Check for special game day events on page 39.

Jan. 20 Western Night

Jan. 27 Wendy’s Bobblehead Night

Feb. 1 Hitmen Head Shave

Feb. 16 Dodge Caravan Giveaway

Feb. 19 Lunar Celebration

Feb. 23 Fan Appreciation Night

Mar. 9 Minor Hockey Night

Mar. 18 Awards Banquet at The Coast Plaza Hotel

Mar. 21 Playoffs Start

Avison Young Club Dining Room . . . . . . . . . 571-9733* (*Club tickets required)

HSBC Saddleroom Restaurant . . . . . . . . . . . 777-3694

ALUMNI SPORTS LOUNGE

Dinner is Served...Take advantage of the Pengrowth Saddledome’s fine dining and lounge areas to enjoy a 1st class evening out or to conduct your next business transaction . From Dutton’s Lounge, the Alumni

Sports Lounge and the Whiskey, to the Avison Young Club Dining Room or HSBC Saddleroom Restaurant - we have the dining

options to suit all tastes .

For Reservations Call

Page 3: Under Armour:Layout 1 10/25/07 2:52 PM Page 1flames.nhl.com/ext/blazemagazine/BlazeIssue7_B.pdf · Philadelphia, PA 19148 Phoenix Coyotes ALLTELL Ice Den 5800 W. Glenn Drive, Suite

Can’t wait until the puck drops.Two seats on centre ice. I put them on my NHL credit card. Bought my favorite player’s jersey last week, too. I love to flash the team logo whenever I go shopping (it’s one of my guilty pleasures).Tonight I’ll be screaming my lungs out. Talk about action!

N O A N N U A L F E E S E C U R I T Y P R O T E C T I O N O N L I N E A C C O U N T M A N A G E M E N T

To apply call

1.866.434.5393Mention priority code BRQ3Call us Monday–Thursday 8 a.m.–9 p.m.Friday 8 a.m.–7 p.m. Eastern.

MBNA, MBNA Canada, MBNA Canada Bank, MBNA Platinum Plus, and the MBNA logo are all trademarks of FIA Card Services, National Association, used by MBNA Canada Bank pursuant to licence. MasterCard, MasterPurchase, andMasterRental are registered trademarks of MasterCard International, Incorporated, used pursuant to licence.

©2007 MBNA Canada Bank AD-08-07-0244

AD-08-07-0244.Rev 9/11/07 10:41 AM Page 1**mkessle2�**Users:mkessle2:Desktop:

Page 4: Under Armour:Layout 1 10/25/07 2:52 PM Page 1flames.nhl.com/ext/blazemagazine/BlazeIssue7_B.pdf · Philadelphia, PA 19148 Phoenix Coyotes ALLTELL Ice Den 5800 W. Glenn Drive, Suite

Tuesday Feb. 12/08 at San Jose 8:30 pm MT

Tuesday Feb. 19/08 at Phoenix 7:30 pm MT

Wednesday Mar. 12/08 at Washington 5:00 pm MT

Thursday Mar. 20/08 vs. Colorado 7:00 pm MT

Monday Mar. 24/08 at Colorado 7:30 pm MT

LIVE ACTION - EXCLUSIVE INTERVIEWS ONLY ON FLAMES ALL ACCESS PAY PER VIEW

Contact Your Local Pay-Per-View Provider

Dates and Times are Subject to Change

Page 5: Under Armour:Layout 1 10/25/07 2:52 PM Page 1flames.nhl.com/ext/blazemagazine/BlazeIssue7_B.pdf · Philadelphia, PA 19148 Phoenix Coyotes ALLTELL Ice Den 5800 W. Glenn Drive, Suite

19CALGARY FLAMES

Core Sports:Layout 1 10/26/07 10:30 AM Page 1

Page 6: Under Armour:Layout 1 10/25/07 2:52 PM Page 1flames.nhl.com/ext/blazemagazine/BlazeIssue7_B.pdf · Philadelphia, PA 19148 Phoenix Coyotes ALLTELL Ice Den 5800 W. Glenn Drive, Suite

20 CALGARY FLAMES

Anaheim Ducks2695 Katella AvenueAnaheim, CA 92806

Atlanta ThrashersCentennial Tower101 Marietta Street NW, Suite 1900Atlanta, GA 30303

Boston BruinsTD Banknorth Garden100 Legends WayBoston, MA 02114

Buffalo SabresHSBC ArenaOne Seymour H Knox III PlazaBuffalo, NY 14203

Calgary FlamesPengrowth SaddledomeBox 1540, Station MCalgary, AB T2P 3B9

Carolina HurricanesRBC Center1400 Edwards Mill RoadRaleigh, NC 27607

Chicago BlackhawksUnited Center1901 West MadisonChicago, IL 60612

Colorado AvalanchePepsi Center1000 Chopper CircleDenver, CO 80204

Columbus Blue JacketsNationwide Arena200 W. Nationwide Blvd.Columbus, OH 43215

Dallas Stars2601 Avenue of the StarsFrisco, TX 75034

Detroit Red WingsJoe Louis Arena600 Civic Center Dr.Detroit, MI 48226

Edmonton Oilers11230 - 110th StreetEdmonton, AB T5G 3H7

Florida PanthersBankAtlantic CenterOne Panthers ParkwaySunrise, FL 33323

Los Angeles KingsStaples Center1111 S. Figueroa StreetLos Angeles, CA 90015

Minnesota Wild317 Washington StreetSt. Paul, MN 55102

Montréal CanadiensBell Centre1260 rue de La Gauchetiere OuestMontreal, QC H3B 5E8

Nashville Predators501 BroadwayNashville, TN 37203

New Jersey DevilsContinental Airlines ArenaPO Box 504, 50 Route 120 NorthEast Rutherford, NJ 07073

New York Islanders1535 Old Country RoadPlainview NY 11803

New York RangersTwo Penn Plaza, 14th FloorNew York, NY 10121

Ottawa SenatorsCorel Centre1000 Palladium DriveKanata, ON K2V 1A5

Philadelphia FlyersWachovia Center3601 South Broad StreetPhiladelphia, PA 19148

Phoenix CoyotesALLTELL Ice Den5800 W. Glenn Drive, Suite 350Glendale, AZ 85301

Pittsburgh Penguins66 Mario Lemieux PlacePittsburgh, PA 15219

San Jose Sharks525 W. Santa Clara StreetSan Jose, CA 95113

St. Louis BluesSavvis Center1401 Clark AvenueSt. Louis, MO 63103

Tampa Bay LightningSt. Pete Times Forum401 Channelside DriveTampa, FL 33602

Toronto Maple LeafsAir Canada Centre40 Bay Street, Suite 400Toronto, ON M5J 2X2

Vancouver CanucksGeneral Motors Place800 Griffiths WayVancouver, BC V6B 6G1

Washington Capitals401 Ninth Street NW, Suite 750Washington, DC 20004

NHL TEAM DIRECTORY 2007-081185 Avenue of the Americas, New York, NY 10036 50 Bay Street, 11th Floor, Toronto, ON M5J 2X8

Page 7: Under Armour:Layout 1 10/25/07 2:52 PM Page 1flames.nhl.com/ext/blazemagazine/BlazeIssue7_B.pdf · Philadelphia, PA 19148 Phoenix Coyotes ALLTELL Ice Den 5800 W. Glenn Drive, Suite

R3

Ad Number: DCC ALD P7 5142 Publication(s): Calgary Flames Magazine

JOB SPECIFICS

Client: DaimlerChryslerCreative Name: Nitro-LaunchMain Docket #: SNC COR P7 9036(Studio Use Only)

Art Director: Jeff RobillardCopy Writer: NonePrint Production: Frank NinnoRetoucher: NoneLive: 7.25 in x 9.875 inTrim: 8.25 in x 10.875 inBleed: 8.375 in x 11 inArtwork Scale: 1:1Print Scale: 100%

FILE SPECIFICATIONS:

File Name: P7 5142.inddCreation Date: 8/24/07 11:04 AMLast Modified: 8/24/07 11:22 AMInDesign Version: CS2Round #: 1 Page Count: 1GRAPHIC PRODUCTION:

Operator: Graham Washer Correction: None

PREMEDIA:

Operator: None

SIGNOFFS:

Creative:

Production:

Account:

Premedia:

FILE LOCATION:

SGL_Chrysler:Volumes:SGL_Chrysler:Chrysler_National:CurrentJobs:Nitro-Launch:Nutrition:P7 5142.indd

INKS:

Cyan

MAGENTA

YELLOW

BLACK

FONTS & PLACED IMAGES

Family Style

Meta Black LF RomanMeta Normal LF RomanMeta Bold LF Roman

File Name Colour Space Eff. Res (PPI)

NitroLaunch_grd CMYK 333 ppiDodCblkR_sk.epsMASTER TRIMARKSCalgary Flames.eps

R3

This ad prepared by SGL Communications

for BBDO Toronto 2 Bloor St. West, Toronto, Ontario

phone 416.413.7495 fax 416.944.7883

THE ALL NEW DODGE NITRO. GET YOUR BOOST.Plug into pure energy with available features like a 255-horsepower 4.0L V6 engine › MyGIG™ Multimedia Voice-activated Infotainment System† › Four-wheel drive capability › LOAD ’N GO™ slide out load fl oor › 20-inch chrome-clad wheels › 2007 Dodge Nitro starts at $23,490 MSRP* › Fully charge your adrenalin at getadodge.ca.

YOUR ALBERTA DODGE DEALERS, PROUD SPONSORS OF THE CALGARY FLAMES HOCKEY CLUB.Visit your Alberta Dodge dealer. *Taxes, freight ($1,300), insurance, registration, license and retailer administration not included.

MSRP for Nitro R/T 4x4 shown: $32,150. Retailers may sell for less.

S: 7.25 inS: 9.875 in

T: 8.25 inT: 10.875 in

B: 8.375 inB

: 11 in

Page 8: Under Armour:Layout 1 10/25/07 2:52 PM Page 1flames.nhl.com/ext/blazemagazine/BlazeIssue7_B.pdf · Philadelphia, PA 19148 Phoenix Coyotes ALLTELL Ice Den 5800 W. Glenn Drive, Suite

3 Dion phaneuf

defence

6cory sarich

defence

7 stephane yelle

forward

8anDers eriksson

defence

16Mark sMith

forward

12 JaroMe iGinla

forward

20 kristian huselius

forward

17 eric GoDarD

forward

21 DaViD hale

defence

11 18 MattheW loMBarDi

forward

19 Wayne priMeau

forward

oWen nolanforward

11

CALGARY FLAMES

CALGARY FLAMES

2007-08 roster

22 CALGARY FLAMES

Page 9: Under Armour:Layout 1 10/25/07 2:52 PM Page 1flames.nhl.com/ext/blazemagazine/BlazeIssue7_B.pdf · Philadelphia, PA 19148 Phoenix Coyotes ALLTELL Ice Den 5800 W. Glenn Drive, Suite

31 curtis Joseph

GoaLTender

Delivering the best value everytime

proud supporter of the flames

25DaViD Moss

forward

26 Marcus nilson

forward

33 aDrian aucoin

defence

44 rhett Warrener

defence

28 roByn reGehr

defence

34 Miikka kiprusoff

GoaLTender

40 aleX tanGuay

forward

23 eric nystroM

forward

22 DayMonD lanGkoW

forward

24 craiG conroy

forward

41 Dustin BoyD

forward

23CALGARY FLAMES

Page 10: Under Armour:Layout 1 10/25/07 2:52 PM Page 1flames.nhl.com/ext/blazemagazine/BlazeIssue7_B.pdf · Philadelphia, PA 19148 Phoenix Coyotes ALLTELL Ice Den 5800 W. Glenn Drive, Suite

24 CALGARY FLAMES

FLAMES IN THE COMMUNITYFLAMES IN THE COMMUNITY

Flames Foundation for Life

Your new team: Bill Redmond, President Rotary Club of Calgary, Darryl Sutter, General Manager and Head Coach of Calgary Flames

and Bruce MacDonald, President Rotary Club of Calgary South

The “Flames Foundation for Life” is at the heart of all Flames fundraising. Through a new partnership with Calgary Rotary called the “Rotary/Flames Gift to the Community”, the Foundation can extend its reach even further. With a pledge of ten million dollars over the next five years, this alliance will encompass critical needs in Southern Alberta. Our focus will be:

Medical advancement is an area the Calgary Flames are committed to. Through the “REACH” organization, we’re creating a new vision of wellness and medical research. Our goal is to enhance the well-being of everyone in Southern Alberta. Rotary/Flames Park will be two acres of serenity surrounding the new Ronald McDonald House. The park will be an oasis of trees, grass and flowers ... It will include a tots’ playground, a team play area and many quiet garden retreats. Rotary/Flames House will be Southern Alberta’s first free-standing “pediatric hospice and respite centre” for terminaly ill children. Amateur sports and grassroots initiatives have always been – and will always be -- at centre ice.

The Calgary Flames have been profoundly touched by your support and generosity. The “Flames Foundation for Life” and the “Rotary/Flames Gift to the Community” reflect our continued commitment to giving back. From the bottom of our hearts, thank you Flames Fans, thank you Rotary, thank you Calgary. We could not have done it without you!

The Flames Foundation for Life is the charitable arm of the Calgary Flames through which more than 31 million dollars in funding has already been directed to education, medical research, amateur sport and recreation. The Calgary Flames are proud to continue their commitment to the community through an ongoing partnership between the Flames Foundation for Life and the Rotary Clubs of Calgary. Known as the “Rotary/Flames Gift to the Community”, this alliance focuses on the following key areas:

Rotary/Flames House

Rotary/Flames House will be Alberta’s first pediatric hospice and respite centre for terminally ill children. The house will be located on the property adjacent to the Alberta Children’s Hospital and will have seven patient rooms, therapeutic activity areas and a classroom. Rotary/Flames House will open in 2008.

Rotary/Flames Park at Ronald McDonald House

Ronald McDonald House is a compassionate, safe and affordable ‘home away from home’ for out-of-town families whose children are critically ill and receiving treatment in a Calgary Hospital. The new Ronald McDonald House has been completed and sits on two acres of land adjacent to the Alberta Children’s Hospital. These two acres have been transformed into Rotary/Flames Park – an oasis of trees, grass and flowers that includes a tots’ playground, a team play area and many quiet garden retreats.

Flames for Medical Advancement

Reach!, the joint fundraising initiative of the University of Calgary and the Calgary Health Region, is working with philanthropic leaders like the Flames Foundation for Life and the Rotary Club, to achieve a new world standard of health for southern Albertans. This partnership will involve five key areas: Public Health & Wellness, Heart Disease, Neuroscience, NeuroArm, and the Alberta Bone & Joint Health Institute.

Amateur Sports & Grassroots Initiatives

Hockey development and education have always been, and will continue to be, at centre ice for the Calgary Flames Hockey Club. In addition to the Flames annual support of the Flames Financial Assistance Program for Minor Hockey, the players and coaches are involved in various minor hockey initiatives. These include Minor Hockey Week, minor hockey team tours of the Flames dressing room, Coaching Day in Alberta, and hosting hockey clinics.

Page 11: Under Armour:Layout 1 10/25/07 2:52 PM Page 1flames.nhl.com/ext/blazemagazine/BlazeIssue7_B.pdf · Philadelphia, PA 19148 Phoenix Coyotes ALLTELL Ice Den 5800 W. Glenn Drive, Suite

32

Playing on Saddledome ice. It’s the dream of kids young and old. If your son or daughter is between 5 and 8, nominate their team to be the Toyota Never Quit All-Stars. Then cheer them on when they hit the ice in front of 19,000 people, during the intermission of a Flames game. Apply today at any Calgary or High River Toyota Dealership.

TDEA-4963-01.indd 1 12/8/06 1:32:55 PMBlaze 29-32 white.indd 32 12/20/06 11:20:56 AM

Page 12: Under Armour:Layout 1 10/25/07 2:52 PM Page 1flames.nhl.com/ext/blazemagazine/BlazeIssue7_B.pdf · Philadelphia, PA 19148 Phoenix Coyotes ALLTELL Ice Den 5800 W. Glenn Drive, Suite

26 CALGARY FLAMES

Previous Molson Cup Award Winners

2007-08 MONTHLY WINNERS2007-08 MONTHLY WINNERS

It Only Takes One Goal To Win The Molson Cup

...To Be The Best

Miikka Kiprusoff, the 2006-07 Winner of the Molson Cup.

2005-06 Miikka Kiprusoff2003-04 Jarome Iginla2002-03 Jarome Iginla2001-02 Jarome Iginla2000-01 Jarome Iginla1999-00 Fred Brathwaite1998-99 Fred Brathwaite1997-98 Theoren Fleury1996-97 Trevor Kidd

1995-96 Theoren Fleury1994-95 Trevor Kidd1993-94 Joe Nieuwendyk1992-93 Theoren Fleury1991-92 Michael Vernon1990-91 Theoren Fleury1989-90 Joe Nieuwendyk1988-89 Joe Mullen1987-88 Hakan Loob

1986-87 Joe Mullen1985-86 Hakan Loob1984-85 Rejean Lemelin1983-84 Rejean Lemelin1982-83 Lanny McDonald1981-82 Pat Riggin1980-81 Kent Nilsson

December Jarome Iginla Winner Doctors Without Borders $1000 Miikka Kiprusoff Runner-up Breast Cancer $500

November Matthew Lombardi Winner Flames Foundation For Life $1000 Owen Nolan Runner-up Alberta Children’s Hospital $500

October Jarome Iginla Winner Juvenile Diabetes $1000 Daymond Langkow Runner-up Kids Cancer Care Foundation of Alberta $500

Page 13: Under Armour:Layout 1 10/25/07 2:52 PM Page 1flames.nhl.com/ext/blazemagazine/BlazeIssue7_B.pdf · Philadelphia, PA 19148 Phoenix Coyotes ALLTELL Ice Den 5800 W. Glenn Drive, Suite

In backyards, parks and local arenas, the dreams first take shape. Dreamsthat we share and help to build. For more than 1000 Home dealers acrossCanada, hockey is more than a game – it’s the thread that binds us together.

Canadian traditions start at home.

.

File: 40865_HH_Flames_ProgramDocket/Job: 40865Client: Home Hardware

Size TRIM: 8.25" (w) x 10.875" (h)

Bleed: .125

Colours Used: 4CPublication: Calgary Flames ProgramInsertion date: n/a

Art Director: Randy Copywriter: Peter Mac Artist: JR

40865_HH_Flames_Program 9/6/07 4:34 PM Page 1

Page 14: Under Armour:Layout 1 10/25/07 2:52 PM Page 1flames.nhl.com/ext/blazemagazine/BlazeIssue7_B.pdf · Philadelphia, PA 19148 Phoenix Coyotes ALLTELL Ice Den 5800 W. Glenn Drive, Suite

28 CALGARY FLAMES

The next time you sit in the stands and

watch the Flames before a game, take notice of the goaltenders as they shuffle in the crease and jostle in the net. Within seconds of starting the warm-up, they are taking pounding slapshots and quick snappers off of their pads, gloves, and stick. Occasionally, an errant puck will ricochet off of a goalie’s mask, prompting a swift jerk of the head. Then, it’s back to work.

Now imagine taking that puck in the face without a helmet.

Absurd as it may seem, that was exactly the fate that befell

goaltenders in the 1950s, when all-star scorers like Frank Mahovlich, Bobby Hull, and Henri Richard would blast the puck at the net, sometimes clipping a goaltender in the face or skull.

All that changed in November 1959, when

Montreal Canadiens’ goaltender Jacques Plante

was nailed by a shot that required stitches. He left

the game but later returned, sporting a crude fibreglass goalie

mask that he had been wearing in practices that season following a

sinusitis operation. Montreal coach Toe Blake had allowed the novelty in

practice but didn’t want Plante wearing it in a game, fearing that it would hinder the goaltender’s ability to see the puck. Plante refused to go back into the game without it, and since he was the only goalie the team dressed, Coach Blake really had no choice. As the Habs kept winning (they eventually went unbeaten in the next 18 games), Plante continued to wear the mask, and soon others followed suit.

Since that simple, white fibreglass model, goalie masks have become pieces of art in addition to state-of-the-art helmets and facial protection. Flames goaltender Curtis McElhinney likes the paint job on his current mask, which is similar to Miikka Kiprusoff’s flaming skull design. “I remember the helmet I had when I first turned pro – I just had some cheesy-looking flames on it,” laughs McElhinney. “My second helmet was a ‘knight’ helmet when I was in Omaha. This is only my third helmet since I’ve been pro. The cowboy and skull – I like it a lot, it’s gruesome. I think it turned out great.”

THE A

RT OF THE MASKTHE A

RT OF THE MASK

by Karl Wiebe

Above: Miikka Kiprusoff's mask Left: Matt Keetley's mask

“How would you like a job where when you made a mistake, a big red light goes on and 18,000 people boo?”

- Jacques Plante

Page 15: Under Armour:Layout 1 10/25/07 2:52 PM Page 1flames.nhl.com/ext/blazemagazine/BlazeIssue7_B.pdf · Philadelphia, PA 19148 Phoenix Coyotes ALLTELL Ice Den 5800 W. Glenn Drive, Suite

29CALGARY FLAMES

Everyone is different, and goalie masks allow athletes to showcase a little individuality in an otherwise very conforming business. Quad City goaltender Matt Keetley has a very different mask. “Everyone around here has Flames and skulls or flaming skulls and things like that, so I thought I would do something different. Nobody has a girl on their mask so I went with it,” Keetley noted on NHL.com earlier this year. “And I’m a gearhead [there is a small engine on the back]; if I can work on a vehicle any time, I am into it.”

Perhaps Flames goalie Miikka Kiprusoff sums up his personality best by his reaction to his own goalie mask: “A skull, teeth intact, is on either side of the mask,” he told NHL.com when asked to describe his design. “The front chin protector is red and orange and reads ‘Kipper.’”

Kiprusoff often l o o k s

calm, serene, or even aloof in the net, and his comments on his mask reflect a similar attitude. “When I first started here, I just wore a white one with some C’s on it. It doesn’t really matter to me. I just asked them to put something cool on it. For me, it is just protection.”

Newly-acquired Flames goaltender Curtis Joseph has one of the most recognizable masks in the history of the league. Because his nickname is “Cujo,” it only made sense to fashion a mask design inspired by the hellish, rabid dog in Stephen King’s novel of the same name.

The allure of showcasing something original on a mask doesn’t just apply to NHL goalies. Calgary Hitmen goaltender Martin Jones partnered with the president of the Hitmen Booster Club, Rick Springer, to come up with a contest that encouraged fans of all ages to design a goalie mask that Jones would wear in the Hitmen’s WHL match-ups.

Marketing and Special Events Co-ordinator Candice Goudie administered the contest, which garnered over sixty

entries. “We got some really detailed entries – crayons, charcoal, pastels, markers – we had it all. People drew Transformers, superheroes, gargoyles, and we even got a Bret ‘The Hitman’ Hart design.”

Goudie and Springer handed over the entries to Jones and he chose the winner. Kara MacAulay of Calgary won the grand prize, which included an autographed jersey, a meet-and-greet with Jones, and of course the opportunity to watch him sport the new design for the remainder of the 2007-08 Hitmen season. She also received a customized frame which features a collage of photos with her work.

In addition to the great design, Jones no doubt appreciates the strength, durability, and toughness of his new mask – especially when an opponent rings a blistering slapshot off of his head during a game.

•Thefirstmaskdonned intheNHLwasworn by Montreal Maroons goaltenderClint Benedict in 1930. He had troubleseeingwithitonandremoveditaftertwogames.

•To create a custom mask originallymeantaplastermouldofyourheadhadtobetaken.Thisentailedputtinganylonstocking over your head, covering yourface in petroleum jelly, and breathingthroughstrawsstuckinyournose.

•Most masks were originally made ofwhite fibreglass. In the early 1970s,BostonBruinsgoalieGerryCheeversputhand-paintedblackstitchesonhismask–thefirstcustomdesign.

•PhiladelphiaFlyersgoaltenderDougFavellbecamethefirstgoaltendertohaveafullartdesignonhismaskin1972.Initially,FavellwasthevictimofaHalloweenprank

whenFlyers’ trainerFrankLewispaintedFavell’smaskpumpkinorange.

•In1974,Detroit’sJimRutherfordwasthe first to use a painted design on agoaliemask.HehadtheRedWingslogopaintedaroundtheeyeholes.

•NewYorkIslandersgoalieGlenn“Chico”Resch used a complete custom-paintedmaskandbackplate for thefirst time in1976.

•Inthemid-1970s,theNHLmovedtowardthe “helmet and cage” style facemaskwornbySovietgoaltenderVladislavTretiakin the 1972 Summit Series. Today, thehelmetandcagemaskisnotcommon,butitisstillusedbyDominikHasekandChrisOsgood(bothwithDetroit).

•PhiladelphiaFlyersgoalieBernieParentsuffered a career-ending eye injury in1979whenhewascaughtwithanerrant

stick. This fuelled the movement awayfromthetraditionalfibreglassmask.

•Buffalo Sabres goalie Dave Drydenhelpedpioneerthefirsthybridmaskinthemid-1970s by combining the fibreglassmaskwithacagecoveringthefacialarea.Thefibreglass(orcarbonfibre)maskwithacageattachedinthemiddleisthemostcommonmaskused today.Thesemasksare considered safer as they canbetterwithstandtheimpactofhockeypucksathighspeeds.

•Thepaint jobonagoaliemask ismostoften applied by airbrush, a processsimilartothedetailingdoneoncarsandtrucks.

•The last appearance by a masklessgoalie was on April 7, 1974, when abarefacedAndyBrowntendedgoalforthePittsburghPenguins.

DiD YOu KnOw...

THE A

RT OF THE MASKTHE A

RT OF THE MASK

Left:CurtisMcElhinney'smask Right:MartinJones'mask

Page 16: Under Armour:Layout 1 10/25/07 2:52 PM Page 1flames.nhl.com/ext/blazemagazine/BlazeIssue7_B.pdf · Philadelphia, PA 19148 Phoenix Coyotes ALLTELL Ice Den 5800 W. Glenn Drive, Suite

30 CALGARY FLAMES

ASSISTS : When it comes to dedication, the Esso Medals and Certificates of Achievement program has always been

there to help. For 25 years, we’ve been committed to rewarding young, passionate hockey players who show

qualities of dedication, effort and fair play. And we’ve watched past recipients grow up to become all-star

champions, proving that the greatest players were great kids first. So, as long as kids are playing the game,

we want to keep inspiring them to strive further. And if past years have taught us anything, it’s that their

love of hockey will never, ever rest. For details, visit essomedals.ca

*Trademark of Imperial Oil Limited. Imperial Oil, licensee.

GOALS :

Date: 2006, Aug 14Docket #: 61467SEAClient: ESSODescription: Skates in Bed

Production Mgr:Roger

Art Director:Joel P.

Account Exec.:Jenn

Operator: Laura

Maple Leafs Program, Calgary Flames Program

File Name: P61467SEA_Skatesin BedLive: 7" x 9 3/4Trim: 8" x 10 3/4"Bleed: 8 3/4" x 11 1/4"Colours: CMYK

7 7 7 – 3 3 B L O O R S T E A S T, T O R O N T O , O N , C A N A D A M 4 W 3 T 4 • T 4 1 6 9 2 5 9 8 1 9 • F 4 1 6 9 2 1 4 1 8 0 2PROOF #Laser @ 100%

IMPORTANT: This art has been checked and proofed for accuracy by all signed.

Proofreader Signature Date

Art Director Signature Date

Account Executive Signature Date

Copywriter Signature Date

Production Mgr. Signature Date

867660_P61467SEA_SkatesinBed.qxd 9/12/06 8:04 PM Page 1

Page 17: Under Armour:Layout 1 10/25/07 2:52 PM Page 1flames.nhl.com/ext/blazemagazine/BlazeIssue7_B.pdf · Philadelphia, PA 19148 Phoenix Coyotes ALLTELL Ice Den 5800 W. Glenn Drive, Suite

Orig

inal

equ

ipm

ent i

n th

e w

orld

’s fi

nest

aut

omob

iles

A.IOL.CFBLZ.203.4C Prints: 4 color process docket # SIMP-7006.0198.25” X 10.875” +.25” BLEEDBlaze Magazine

This advertisement prepared by: McGILLPRODUCTIONS • December 17, 2006

PROO

F# 1

Clien

t

____

____

____

__

Crea

tive

Dire

ctor

____

____

____

__

Art D

irect

or

____

____

____

__

Copy

Writ

er

____

____

____

__

Acco

unt D

irecto

r

____

____

____

_

Acco

unt M

anag

er

____

____

____

_

Prod

uctio

n Man

ager

____

____

____

_

McG

ill MZ

From

the

400

hors

epow

er c

oupe

and

con

vert

ible

to th

e 50

5 ho

rsep

ower

Z06

to th

e Le

Man

s wi

nnin

g C6

R, C

orve

tte

driv

ers

and

race

rsha

ve o

ne p

erfo

rman

ce n

umbe

r in

com

mon

– M

obil

1. M

obil

1 is

“fa

ctor

y fill

” in

all

Chev

role

t Cor

vett

es, a

nd o

ther

fine

aut

omob

iles.

Visi

t www

.mob

il1.c

a

© 2

007

Exxo

n M

obil

Corp

orat

ion.

Mob

il, M

obil

1 an

d Su

perS

yn a

re tr

adem

arks

of E

xxon

Mob

il Co

rpor

atio

n or

one

of i

tssu

bsid

iarie

s. Im

peria

l Oil,

lice

nsee

. Che

vrol

et a

nd C

orve

tte

are

trad

emar

ks o

f the

Gen

eral

Mot

ors

Corp

orat

ion.

Ask

yo

ur d

eale

rshi

p f

or

Mo

bil

1 at

yo

ur n

ext

oil

chan

ge.

A.IOL.CFBLZ.203.4C.CFB.01 1/19/07 10:14 AM Page 1

Page 18: Under Armour:Layout 1 10/25/07 2:52 PM Page 1flames.nhl.com/ext/blazemagazine/BlazeIssue7_B.pdf · Philadelphia, PA 19148 Phoenix Coyotes ALLTELL Ice Den 5800 W. Glenn Drive, Suite

32 CALGARY FLAMES

Dion Phaneuf celebrates his goal against the Carolina Hurricanes on December 14.

Kristian Huselius chases down a rolling puck inside the offensive zone versus Carolina.F

LA

MES

DEC

EM

BER

OU

T-T

AK

ES

FLA

MES

DEC

EM

BER

OU

T-T

AK

ES

Ready…Jump! Daymond Langkow goes airborne in an attempt to bring down a loose puck against the Columbus Blue Jackets on December 1.

Hogtied by Hale! Flames d-man, David Hale, wrestles Canuck’s winger, Matt Cooke, to the ice, in Vancouver on December 27. Final score: 5–3 Vancouver.

Page 19: Under Armour:Layout 1 10/25/07 2:52 PM Page 1flames.nhl.com/ext/blazemagazine/BlazeIssue7_B.pdf · Philadelphia, PA 19148 Phoenix Coyotes ALLTELL Ice Den 5800 W. Glenn Drive, Suite

33CALGARY FLAMES

Maybe next time, Klesla. Matthew Lombardi escapes the lunging Columbus defenceman in their December 18 game. The Flames won the game 3–1.

The Calgary Flames saluted the Canadian military on December 21 in a game against Dallas. The Flames came out on top with a thrilling 3–2 OT win.

Hey! Look over there! Mark Smith does his best to distract Mike Weaver of the Vancouver Canucks while they dig for the puck during their battle on New Year’s Eve. Calgary 2 Vancouver 1.

Welcome to Calgary! Blue Jacket Ole-Kristian Tollefsen is greeted by the more aggressive side of the Flames’ Captain.

Back off! Owen Nolan battles Rod Brind’Amour for control of the puck. The Flames defeated the Hurricanes 4–3.

Page 20: Under Armour:Layout 1 10/25/07 2:52 PM Page 1flames.nhl.com/ext/blazemagazine/BlazeIssue7_B.pdf · Philadelphia, PA 19148 Phoenix Coyotes ALLTELL Ice Den 5800 W. Glenn Drive, Suite

Calgary Flames Headlines1980 - 1981 - 1982 - 1983 - 1984 - 1985 - 1986- 1987 - 1988 - 1989 - 1990 - 1991 - 1992 - 1

99

3 -

- 2006 - 2005 - 2004 - 2003 - 2002 - 2001 - 2000 - 1999 - 1998 - 1997 - 1996 - 1995 - 1994

20

07

-

2003-04 sTanley CUP Final

1980-81 Flames and nHl Come to Calgary

1981-82 lanny mcdonald a Flame; Phil russell named Captain

1982-83 Bob Johnson new Coach, lanny 66 goals

1983-84 saddledome, Flames new Home

1984-85 Jump to 6th, most Points, goals

1985-86 Flames vs montreal for stanley Cup

1986-87 Joe mullen Captures lady Byng Trophy

1987-88 Presidents’ Trophy 1st Overall

1988-89 FirsT sTanley CUP! 2nd Presidents’ Trophy

1989-90 First smythe division Title, al maclnnis all-star

1990-91 Theoren Fleury 51 goals, macinnis all-star

1991-92 gary roberts 53 goals, 2nd Highest in Team History

1992-93 Theoren Fleury records 100 Points

1993-94 Capture First-ever Pacific division Title

1994-95 second Consecutive Pacific division Title

1995-96 Pierre Page returns to Calgary; gary roberts Wins masterton

1996-97 Jarome iginla leads all nHl rookies with 50 Points

1997-98 Brian sutter returns Home to alberta to Coach the Flames

1998-99 Cory stillman leads Flames with 57 Points

1999-00 Valeri Bure leads Flames with 75 Points

2000-01 Jarome iginla leads Flames with 71 Points

2001-02 Jarome iginla Captures art ross and rocket richard Trophies

2002-03 darryl sutter returns to His alberta roots

2003-04 Flames ride ‘C’ Of red to the stanley Cup Finals

2005-06 miikka Kiprusoff Wins Vezina and Jennings Trophies

2006-07 Three 30 goal scorers, Phaneuf/Kiprusoff all-stars

1988-89 FirsT sTanley CUP