Under Armour


Transcript of Under Armour



Product, material** SUPPLIER


*DISTRIBUTOR,RETAILE*Direct contact between organization and



Added value*

HISTORY * Under Armour was founded in 1996 by Kevin

Plank *He spent his time traveling up and

down the East Coast with nothing but apparel in the trunk of his car. His first team sale came at the end of 1996 with aSales $17,000

•he noticed that his compression shorts worn during practice stayed dry. This

•inspired him to make a T- Shirt using moisture-wicking

synthetic fabric*Major competing brands

including Nike, Adidas and Reebok

Material &productProduct :

#started off as specializing on a t-shirt to be superior than

competitors #Now has whole cloths rang from shirts to shoes

#There is a different rang for different temperatre condition

(heat gear when it's hot, cold gear when it's cold and all season gear

between the extremes) material : polyester, elastane, nylon,

cotton **

Supplier Mexico”-“Asia -central south America

*Under Armour was founded on the following core values: Innovation, Inspiration, Reliability and Integrity. Consistent with

these values, we seek to do business with suppliers and their subcontractors that adhere to these practices, follow established

work place practices and comply with our Code of Conduct (the "Code").

*Under Armour suppliers' and their subcontractors' must deal with their employees in a legal, ethical and equitable manner

*Under Armour suppliers and subcontractors shall not subject any person to discrimination in employment, including hiring, salary, benefits, advancement, discipline, termination or retirement, on

the basis of gender, race, religion, age, disability, sexual orientation, nationality, political opinion

The fabric used to manufacture our products is sourced by our manufacturers from suppliers pre-approved by us.

Out sourcing , offshoring

Under Armour’s raw materials are produced in the same places that intermediate manufacturing and assembly take place. One half of Under Armour products come from Asia and one fourth come from Mexico with

the remaining fourth coming from other Central American countries. When the materials are produced, and the products are manufactured and

assembled ,

the company has outsourced its manufacturing and production it can be said to be vertically integrated because it has combined stages of

production to gain more control of its inputs and its outputs to gain more control of its supply systems in order to produce better merchandise and

satisfy customers

The development of the raw materials, manufacturing and assembling are all offshored in order to cut costs. Since these operations are completed in Asia

and Central America, its is possible to find cheaper labor and cheaper overhead for the factories there. This is beneficial for the company however

by offshoring these early operations the company does lose some control over the quality and the production of products.


*The primary objective of physical distribution of product is to ensure the right products are available when and where needed .dibb et al

2001*Under armour is based in the united states but offer their

full range of products to almost everywhere in the world .North america , latin america , Africa , Asia ,

AustraLia & Newzealand , Europe and the middle east

People can buy in retail stores like jjb sports

And also can buy online or official website



The company obviously tries to compete at a global level which can be seen by their international offices in China, Indonesia and Canada. Although Under Armour has

offices in these locations the fact that their main distribution center is in the U.S.

reflects that this is their primary source of business and sales. This suggests that the

emphasis of the company’s corporate strategy is sales in the United States.

Logistics (shipping)

Under Armour is partnered with Federal Express, including SmartPost. SmartPost is a service that’s

first initiated by FedEx, but the final delivery is the responsibility of your local US Postal Service.

Ultimately, your shipping carrier is based on your location. This guarantees your gear arrives when

you expect it.

We mostly ship from Under Armour’s hometown of Baltimore, MD. Under certain circumstances, we also may ship from California to ensure you get

your gear on time.



Through the numerous stages of a supply chain; key factors such as time and supply of order decisions, demand for the supply, lack of communication and disorganization can result in one

of the most common problems in supply chain management. This

common problem is known as the bullwhip effect; also sometimes the

whiplash effect

Direct contact between organization and customer

Direct contact between organization and customer



Added value

(heat gear when it's hot, cold gear when it's cold and all season gear between the


using moisture-wicking synthetic fabric

Choose suppliers in specific legal and humanity rules

Thanks for y0ur TIME^^