UN Women - UNDP

UN WomenBranding Guidelines and Identity StandardsSecond Edition | June 2013

Contents Section 1: UN Women Logo 1

1.1 About the UN Women Logo 2

1.2 UN Women Logo in Multiple Languages 3

1.3 UN Women Logo with Full-Name Tagline 4

1.4 Positioning the UN Women Logo 5

1.5 Proper Use of the UN Women Logo 6

1.6 Improper Use of the UN Women Logo 7

1.7 UN Women Social Media Logos 8

1.8 Official Colours of the UN Women Logo 9

1.9 UN Women Logo Colour Chart 10

1.10 UN Women Logo File Formats 11

Section 2: UN Women Fonts 122.1 UN Women Universal Font: Calibri 13

2.2 UN Women Designer Font: The Sans 14

Section 3: UN Women Stationery 153.1 UN Women Stationery 16

3.2 UN Women Letterhead for Regional, Multi-Country and Country Offices

17

Section 4: UN Women Photography Usage 184.1 Use of Photography 19

Section 5: UN Women Publications Templates 205.1 UN Women Publications Templates 21

5.2 Software and Font Usage 22

5.3 Technical Publications 23

5.4 Technical Publications Interior Page Templates 24

5.5 Information and Advocacy Products 25

5.6 Information and Advocacy Products Interior Page Templates 26

5.7 Academic Papers 27

5.8 Academic Papers Interior Page Templates 28

5.9 Briefs 30

5.10 Brochures 31

5.11 Focus Area Colours 32

5.12 Regional Icons 33

Section 6: Communication Resources 346.1 Communication Resources 35

1UN WOMEN: BRANDING GUIDELINES

Section 1:

UN Women Logo


1.1 About the UN Women Logo UN Women’s logo is the cornerstone of our visual representation. The logo’s symbolism expresses our mission and communicates our identity as a UN entity.

Elements of the UN Women LogoThe official UN Women logo consists of the following elements: the mark, the entity name, and the UN logo.

SymbolismThe UN Women mark combines three recognizable symbols: the globe, the women’s symbol, and the equal sign. The mark is divided into two halves, represented by different shades of blue, and connected by the equal sign. The symbolism of the mark expresses our commitment to creating a world in which women and men are equal.

Additionally, the United Nations logo is used within our logo, to visually accent our role as a UN entity.

Using the UN Women LogoUsing the UN Women logo correctly is key to a consistent and positive brand presentation. Do not alter the logo in any way. Only the authorized logos, illustrated in this manual, and available on our website, should be used.

UN Logo Mark

Entity Name


1.2 UN Women Logo in Multiple Languages The UN Women logo is available in Arabic, Chinese, English, French, Russian and Spanish.

Spanish

French

Arabic Chinese

Russian

English


1.3 UN Women Logo with Full-Name Tagline The UN Women logo with full-name tagline can be used when it is beneficial for the

target audiences to have the UN Women name fully spelled out.

Spanish

French

Arabic Chinese

Russian

English


1.4 Positioning the UN Women Logo The UN Women logo will have the greatest impact when it is surrounded by sufficient

whitespace.

A. WhitespaceMeasure the width of the light blue half of the logo. Allow for at least this much white space on all sides of the logo.

A

A


Black logo

White (reverse) logo on solid fields of colour

1.5 Proper Use of the UN Women Logo The following examples illustrate approved uses of the UN Women logo.

Logo

Logo with full-name tagline

Blue logo on a light field of colour

White (reverse) logo on photographs. The blue and black logos may also be used

over photographs, as long as the logo is completely legible


Do not condense the logo

1.6 Improper Use of the UN Women Logo The following examples illustrate prohibited uses of the logo.

Do not alter the arrangement of the logo elements

Do not alter the tagline text or introduce new typefaces

United Nat ions Ent i ty for Gender Equal i ty and the Empowerment of Women

Do not place text over any part of the logo

Do not place type over any part of the logo.

Do not outline the logo

Do not lighten or darken the logo

Do not alter the colour of any part of the logo

Do not stretch the logo


1.7 UN Women Social Media Logos Social media logos are available in French, Spanish and English for use on Facebook

and Twitter only. This logo configuration should not be used for any other print or web purposes.

French social media logo

Spanish social media logo

English social media logo


1.8 Official Colours of the UN Women Logo The logo should be reproduced in blue whenever possible. For black and white

desktop printers, or for other applications when colour representation is not available, use the black logo. The logo may be used in white (reverse) only on photographs and dark colours, when the blue and black logos are not sufficiently legible. The logo should not be reproduced in any other colours.

The colour logoThis is the official UN Women logo, with and without the tagline. Use the logo whenever possible on white or a light background.

The black logo

For black-and-white printing, such as desktop printing of documents.

1-colour Black Pantone Process Black

Grey 65% Pantone Process Black


2-colour Blue Pantone 299C

Light Blue 65% Pantone 299C



1.9 UN Women Logo Colour Chart The following colour chart indicates specifications for UN Women logo colours in

various colour systems.

Pantone

CMYK

RGB

UN Women Blue Logo

Blue Light Blue (left side of mark)

Grey (full-name tagline)

PANTONE 299C

C 85 M 19 Y 0 K 0

R 0 G 157 B 220

C 55 M 12 Y 0 K 0

R 103 G 183 B 230

C 0 M 0 Y 0 K 70

R 109 G 110 B 112

PANTONE 299C 65%

Black

UN Women Black Logo

Black Grey 1 (left side of mark)

Grey 2 (full-name tagline)

pantone process black or

pantone black


pantone black 65%


pantone black 70%


pantone black 70%


1.10 UN Women Logo File Formats The UN Women logo and UN Women National Committee logos are available in EPS and PNG format options on our website (see page 34).

In general, EPS files are best suited for offset or high-end on-demand printing, and PNG files are best suited for on-screen viewing, online publishing, MS Office Computer Programs and desktop printing. If you are unsure which file type is best suited for your particular need, please contact the Communications Team for advice.

Note: Always download and save the logo files from the browser to your desktop before placing logos in documents or email messages. Do not copy and paste logo files directly from the browser into a document or a message.

EPS files are best suited for:

• High-resolution professional printing, such as offset printing (e.g., publications, banners, etc.) Note: EPS files are vector-based, so the EPS logo files may be scaled larger without loss in quality.

PNG files are best suited for:

• Web • Screen display and desktop printing, for programs such as MS Office Word, Excel and PowerPoint • E-mail signatures

Note: PNG logos are available with a transparent background and a white background. Use the white background option for all cases, except when the logo will be placed on a colour background.

Note: PNG files are NOT vector-based, so the PNG logo files must not be scaled to a larger size, as they will pixellate.

Within the different file formats, the logos are available in these colour choices:

Pantone (PMS)Use the Pantone files when the logo will be printed in Pantone colours on an offset press. Letterhead system, business documents and business cards are a typical application for Pantone printing. Pantone files can also be used for printing on demand, desktop printers, postscript printers and image setters.

CMYKCMYK files should be used for offset four-colour printing (CMYK), such as publications. CMYK files may also be used for printing on demand, desktop printers, postscript printers and image setters.

BlackUse the black logos when four-colour (CMYK) printing or Pantone printing is not an option, for example, for documents using a black-and-white printer.

WhiteWhite logos allow you to reverse the logo out of a solid colour or a photograph.


Section 2:

UN Women Fonts


2.1 UN Women Universal Font: CalibriThe official internal typeface for UN Women is Calibri. All print materials produced in-house, including publications, flyers, fact sheets, leaflets, correspondence, etc., should appear in this font.For official correspondences on the UN Women letterhead, UN style should be followed; e.g., Times New Roman.

Calibri RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Calibri ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Calibri BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Calibri Bold ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Body text, Calibri Regular, Bold, Italic and Bold Italic:

“ Now we can work and earn an income. This has increased our ambition for a better future for our families and the whole village.”

Wissal, Participant of the UN Women–supported SABAYA Programme for the Empowerment of Women in Kharas, oPt


2.2 UN Women Designer Font: The SansWhenever possible, professional designers should use The Sans font family for brochures, publications, signage, banners, etc. If the font is not available, the universal font Calibri should be used.

The Sans LightabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

The Sans Light ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

The Sans PlainabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

The Sans ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

The Sans BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

The Sans Bold ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Body text, The Sans Light, Bold, Light Italic and Bold Italic:

“ Now we can work and earn an income. This has increased our ambition for a better future for our families and the whole village.”

Wissal, Participant of the UN Women–supported SABAYA Programme for the Empowerment of Women in Kharas, oPt


Section 3:

UN Women Stationery


3.1 UN Women StationeryFiles are provided for the UN Women letterhead, envelope and business card. Files are provided in InDesign for professional printing, and in Microsft Word for desktop printing. The stationery system is available in English, French and Spanish; in US and European standard sizes.

Letterhead

Envelope

Business Card, Front

Business Card, Back


3.2 UN Women Letterhead for Regional, Multi- Country and Country Offices

The name of the UN Women regional, multi-country or country office, and its location, is spelled out in full, in the appropriate language, and placed as shown in the sample below.

Templates are provided in Word, English only, in US and European (A4) standand sizes.

Multi-‐Country Office – Caribbean

Address Line (On one line only) T: + 1 000-‐000-‐0000 F: + 1 000-‐000-‐0000 www.unwomen.org

Name of Regional, Multi-Country or Country Office


Section 4:

UN Women Photography Usage


4.1 Use of PhotographyChoose photos of UN Women programmes, initiatives and relief efforts that show people who are directly benefitting from our work, as well as images of women who are engaged and empowered.A compelling photo tells a story, shows an action and evokes an emotion. Images should be well composed, in focus and in proper resolution (300 dpi for print, 72 dpi for web). Below are examples of photographs that evoke our mission. For more details, guidelines for photographers can be found at http://bit.ly/unwomenphotoguidelines.

Photo credits, left to right: UN Women/Claudio Vásquez Bianchi; UN Photo/Martine Perret; Dave Snyder; UNDP; UN Women/Kerim Fahara; UNDP; UN Photo/Martine Perret; UN Women/Janarbek Amankulov


Section 5:

UN Women Publications Templates


5.1 UN Women Publications TemplatesThe UN Women Publications Templates have been designed to create a harmonized visual identity for UN Women’s print products and publica-tions. The templates provide a framework for UN Women’s Technical Publications (Policy Briefs, Guidance Notes, Manuals etc.), Information and Advocacy Products, Academic Papers, Briefs and Brochures.

Templates use a color-coding system to visually classify UN Women’s products by thematic area: Economic Empowerment, Ending Violence against Women; Leadership and Governance; Peace and Security; Data and Research; Evaluation.

Geographic icons have been developed for display on the cover of all products, to classify UN Women’s products by geographic area.See page 34 to downlaod files.

Technical Publications

Briefs

Brochure

Information and Advocacy Products

Academic Papers


5.2 Software and Font UsageAll templates are provided in Adobe InDesign. Working knowledge of Adobe InDesign is necessary for successful implementation. The Brief template is also provided in MS Word for in-house use. Chart and graph samples are designed in Adobe Illustrator.

UN Women templates utilize UN Women's designer font family, The Sans, and UN Women's logo and headline font family, Gotham. The MS Word Brief template uses the UN Women Universal Font, Calibri.

Product Software, File Format Font FamilesTechnical Publication, Information and Advocacy Product

Adobe InDesign .IDML

Gotham: Light, Light Italic Medium, Medium Italic Bold, Bold Italic The Sans: Sans Light, Light Italic Sans, San Italic Sans Bold, Bold Italic

Academic Papers Adobe InDesign .IDML Adobe Illustrator (to create charts and graphs) .EPS

Gotham: Light, Light Italic Book, Book Italic Medium, Medium Italic Bold, Bold Italic The Sans: Sans Light, Light Italic Sans, San Italic Sans Bold, Bold Italic

Brochure Adobe InDesign .IDML

Gotham: Light, Light Italic Medium, Medium Italic Bold, Bold Italic The Sans: Sans Light, Light Italic Sans, San Italic Sans Bold, Bold Italic

Brief Adobe Indesign .IDML

Microsoft Word .DOCX

Gotham: Medium, Medium Italic The Sans: Sans, San Italic Sans Bold, Bold Italic Calibri: Calibri, Calibri Italic Calibri Bold, Bold Italic


5.3 Technical PublicationsTechnical publications templates should be used for Policy Notes, Guidance Notes, Corporate Policies, Manuals, etc. Substantially prescriptive in content, they are intended for a restricted expert audience and/or for internal audiences.

See page 34 to downlaod files.

Economic Empowerment

Leadership & Governance

Peace & Security

Evaluation

Generic

Cross-Thematic

Data& Research

Ending Violence Against Women


5.4 Technical Publication Interior Page TemplatesUN Women Technical Publications templates offer unique cover designs for each product, but share the same interior page templates with the Information and Advocacy Products, with the only difference that use of photos is not foreseen.

If additional templates are needed for complex content or data, the Technical Publications and Information and Advocacy Products templates may be augmented with interior page templates from the Academic Research Reports, which offer an extensive selection of templates for various types of content.

Title Page

Table of Contents

Chapter First Page

Interior Pages


5.5 Information and Advocacy ProductsInformation and Advocacy Products templates should be used for publications that intend to solicit support, such as for a global policy agenda and/or a call to action, or for resource mobilization. Information and Advocacy Products target non-technical, wider audiences. These reports should be at least 20 pages.




Generic

Data & Research

Peace & Security

Cross-Thematic


Evaluation


5.6 Information and Advocacy Product Interior Page Templates

UN Women Information and Advocacy Products templates offer unique cover designs for each product, but share the same interior page templates. with the Technical Publications. Photographs can be used.

If additional templates are needed for complex content or data, the Technical Publications and Information and Advocacy Products templates may be augmented with interior page templates from the Academic Research Reports, which offer an extensive selection of templates for various types of content.

Title Page

Table of Contents

Chapter First Page

Interior Pages Photography Pages

Chapter Divider With Photo


5.7 Academic PapersAcademic Papers templates should be used for papers commissioned by UN Women.

These reports should be at least 20 pages plus cover.




Peace & Security

Evaluation

Generic

Cross-Thematic

Data& Research



Title Page

Chapter Divider

Acknowledgements Table of Contents

Chapter 1st page Interior Page with Section Header

5.8 Academic Papers Interior Page TemplatesInterior page layouts for Academic Papers include templates for running text, simple and multi-level tables of contents, chapter dividers, call-out story box and figure modules, tables, photography and endnotes.


Interior Page with Box

Endnotes

Pie, Bar and Line Graph FiguresTables

Bibliography


5.9 BriefsBriefs templates are similar to the Information and Advocacy Products in terms of intent and audience, but shorter and flexible in format. They can span from a 1- or 2- single page brief to a maximum length of 16 pages.

Briefs templates are available in InDesign, using UN Women designer fonts, and in MS Word, using UN Women universal fonts.


Brief page, front Brief page, back


5.10 BrochuresBrochure templates should be used for public information purposes. A brochure should always target a large general, non-expert audience through simple, clear language that describes UN Women’s work in broad strokes.

The Brochure should ideally be 4 pages, and can be expanded to 8 pages, saddle-stitched.


Back cover, Front cover

1st Spread

Spread

Spread


5.11 Focus Area ColoursThe following colour chart indicates specifications for UN Women Focus Area colours in Pantone, CMYK and RGB colour systems. Each product uses four colours: a Focus Area colour, UN Women Blue, Black and Warm Grey.

Pantone CMYK RGB

TURQUOISE PANTONE 325C

C 56, M 0, Y 26, K 0 R 104, G 200, B 198Leadership and Governance

C 0, M 18, Y 100, K 15 R 222, G 180, B 8YELLOW GOLD PANTONE 117C

Peace and Security

C 59, M 0, Y 100, K 7 R 108, G 179, B 63Economic Empowerment

GREEN PANTONE 369C

C 0, M 79, Y 100, K 0 R 241, G 93, B 34Ending Violence Against Women

ORANGE PANTONE 179C

C 63, M 100, Y 0, K 3 R 120, G 39, B 139Data and Research

PURPLE PANTONE 2602C

C 0, M 100, Y 63, K 12 R 211, G 18, B 69Evaluation RED

PANTONE 200C

C 100, M 34, Y 0, K 2 R 0, G 129, B 198Generic and Cross-Thematic

BLUE PANTONE 3005C

C 0, M 14, Y 28, K 55 R 138, G 121, B 103PANTONE WARM GREY 10C

C 85, M 19, Y 0, K 0 R 0, G 157, B 220 PANTONE 299C

Accent Colour for Tables and Figures

UN Women Blue


5.12 Regional IconsUN Women regional icons may be used to specify the product’s regional focus. For multi-regional products, use the “global” icon.


AfricaAsia and

the Pacific Arab StatesGlobalEurope

and the CISAmericas andthe Caribbean

Generic and Cross-Thematic

Evaluation

Ending Violence against Women

Leadership and Governance


Data and Research

Peace and Security


Section 6:

Communication Resources


6.1 Communication ResourcesThe following are links to UN Women logos, letterhead system and other resources on our website. If you have questions regarding communication resources, please contact the Communications Team for advice.

UN Women logo in all official languages and different formats: http://bit.ly/unwomenlogo Stationery (letterheads, envelopes, business cards) in Word format: http://bit.ly/unwomenstationery Stationery (letterheads, envelopes, business cards) in InDesign format: http://bit.ly/unwomenstationeryindesign E-mail signature: http://bit.ly/unwomenemails UN Women National Committee logos: http://bit.ly/unwomennclogos

UN WOMEN TEMPLATES:

UN Women Publications Templates main page: http://owl.li/mli3z

UN Women Publications Templates User Guidelines: http://owl.li/mli54 UN Women Briefs Templates: InDesign: http://owl.li/mrL5p

Word: http://owl.li/mrLeA UN Women Brochure Templates: http://owl.li/mrLoD UN Women Technical Publications Templates: http://owl.li/mrLCp UN Women Information & Advocacy Products: Templates: http://owl.li/mrLst UN Women Academic Papers Templates: http://owl.li/mrLH7 UN Women Charts (Bar, Line, Pie) and Map Samples: http://owl.li/mlicm UN Women Regional Maps Icons: http://owl.li/mrTgX

Communications and Advocacy contact info:

Carlotta Aiello Print Production Specialist [email protected]

Nanette Braun Chief, Communications & Advocacy [email protected]

UN Women - UNDP

Documents

Transcript of UN Women - UNDP