Indulgence

TIM TAM

Presented by jack unStudent number: 137376

ARNOTT’S BACKGROUND Over 149 years in history

In 1997, Arnott`s Biscuit became owned by the Campbell Soup Company.

largest food companies in the Asia Pacific region.

exported to more than 40 countries around the world.

TIM TAM BACKGROUND Ian Norris = creator

named by ross Arnott ,

released on markets in 1964

Selling average 35 million packs each year globally

TARGET MARKET adults within the age of 18-34 of all ethnicities.

Independent young adults = shopping for own groceries = gaining brand loyalty would increase.

other aged adults = stable financial income = increase brand loyalty.

COMMUNICATION TOOLSVarious communication tools are utilised within todays society for marketing. this includes;

Social media

television

Magazines

Catalogues

Newspaper

websites

PROBLEMS & ISSUES To focused upon the Internet tools

unable to make itself stand out from competitors

product that consumers enjoy eating ≠ for just looking

STRATEGIES tasting more utilised for advertisement.

stalls in supermarkets or within public permitted areas

Information for consumers and engagement

Enables the possibility of surveys

test response of products and satisfaction levels

CONCLUSION Arnott’s advertisement for Tim tam will need revision.

Arnott’s over emphasis on internet and social media

.

More focused in tasting advertisement and promotion.

TASTINGTHE WAY TO GO

Thank you