UMN CTSI seminar on Social Media for Researchers - August 2014
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Transcript of UMN CTSI seminar on Social Media for Researchers - August 2014
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Clinical and Translational Science Institute (CTSI) Career Development Seminar
Social Media for Researchers:
Tips for #Success Emil Lou, MD, PhD, Assistant Professor, Department of Medicine
Michelle Hoedeman, Communications Manager, CTSI Melissa Hansen, Research Navigator, CTSI
August 26, 2014
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What we’ll cover today
• What is social media? • Tools of the trade • Guiding principles • How you can use social media • How to get started
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Join the conversation
#CTSIseminar
Emil Lou: @cancerassassin1
CTSI: @umn_ctsi
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WHAT IS SOCIAL MEDIA?
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Social media, defined
Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.
-Wikipedia
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Source: Avalaunch
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TOOLS OF THE TRADE
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Tools: Blogging & microblogging Examples: • Blogs: Blogger,
WordPress • Microblogs: Twitter
Retweets
Favorites
Retweet Handle
Hashtag
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Tools: Blogging & microblogging
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Tools: Blogging & microblogging
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Tools: Blogging & microblogging
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Tools: Blogging & microblogging
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Tools: Social networking Examples: Facebook, LinkedIn, Twitter
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Tools: Media sharing Examples: • Presentations:
Slideshare, Prezi • Videos: YouTube,
Vimeo • Photos: Flickr, Picasa
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Tools: Professional networking Examples: • ResearchGate • LinkedIn • Academia.edu • Mendeley • Experts@
Minnesota
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But social media isn’t about tools... It’s about: • Connecting • Conversing • Relating • Sharing
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GUIDING PRINCIPLES
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Be relevant Key ideas: • Newsworthy • Current/trending • Concise
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Be useful Key ideas: • Add value • Help people when you can
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Be authentic Key ideas: • Keep it real • Personable • Transparency
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Be social Key ideas: • Connect • Converse • Relate • Share • Participate
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Be a giver Key ideas: • Shine the spotlight on others • Give kudos and recognition • It’s not all about you
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Be smart Key ideas: • Common sense • Copyrights & IP • Policies
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HOW RESEARCHERS CAN USE SOCIAL MEDIA
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Get a pulse on your industry Key ideas: • Stay informed • Understand
the issues
Tip: Use tools for: • Twitter (e.g.,
TweetDeck, Hootsuite)
• RSS feeds (e.g., Feedly)
TweetDeck
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Organize your thoughts Key ideas: • Log of
resources, ideas, etc.
• Refer back to it later
Tools: • Twitter • Feedly • Pinterest
Pinterest board
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Increase your visibility Key ideas: • Connect • Participate • Promote • Be findable
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Network Key ideas: • Connect with people
with similar interests
Useful tools: • Twitter • LinkedIn • Research networking
sites
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Influence Key ideas: • Be strategic • Know your
audience
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HOW TO GET STARTED IN THREE STEPS
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Step 1: Explore and observe • Search & lurk (it’s okay) • Understand the culture • Find your audience and
relevant sources
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Step 2: Stake your claim • Decide what
channels are right for you – Who is your
audience? – What are you
trying to accomplish?
– Can you invest the time to keep it up-to-date?
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Step 3: Dive in • Join the conversation • Be authentic • Trial and error • Caution: When it’s out there,
it’s out there • Don’t expect success right off
the bat
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QUESTIONS?