social media.

@devonvsmith.

threespot.

improving public policy + government.

informing the public.

enriching life + culture.

saving lives. creating social change.

supporting thought

leadership.

3 types of engagements.

platforms.

Facebook

Twitter

the big 2.

the utilities.

the visual curators.

the conversation drivers.

the traffic drivers.

the “no winner yet” pairs.

Data RSS Events

the “not so social” networks.

The Has-Beens The Not-Yets

creative destruction.

process.

1. Kick off2. Landscape & audit3. Creative concepts4. Strategy brief5. Design & development6. Post-launch management

team.

timeline.

budget.

product.

Smith

soni

an

BBC

Amer

ica

Broo

king

s In

stitu

tion

Robe

rt W

ood

John

son

Hum

anity

Uni

ted

evaluation.

measurement strategy.

metrics.

tools.

questions.