Ultraviolet vs Sublimotion -...
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ULTRAVIOLET BY PAUL PAIRET (SHANGHAI) VS. SUBLIMOTION BY PACO RONCERO (IBIZA) CHRONOLOGY Paul Pairet / Ultraviolet (opened on May 18th 2012) Paco Roncero / Sublimotion (opened on June 1st 2014) Original project, Sydney Australia 1996 The Last Supper: A table of 12, fixed menu / cook alone / set light mood and music / didn't open Project planned with Baccarat - Stark, Paris France 2002 - 2003 Crystal Room: A table of 10, same as today without so much technology (scent in pressure steamer, no projection…) / Involving Jean Louis Costes & Julie Andrieu / Canceled after 3 month planning Project planned for Setai GHM Hotel, Miami USA 2004 A table of 10, same as above Project planned with VOL, Shanghai China Oct. 2008 - 2009 Ultraviolet: Joining VOL Group to open Ultraviolet (and Mr & Mrs Bund first) / First UV intro / sketch / brochure 1st edition First Ultraviolet booking inquiry Dec. 2008 From Adam Melonas, Head Chef of Paco Roncero Laboratory at the time, expressing the wish to be the first to experience UV with his brother and Paco Roncero PP met Roca brothers at El Celler de Can Roca Jul. 2009 PP's brief talk with Joan Roca about UV project, Roca has heard about it already First contact and project draft from Magma Design Ultraviolet website online (www.uvbypp.cc) Jan. 2010 UV brochure 2nd edition / sketch / experience simulation video done for the coming Omnivore Food Festival in France (www.uvbypp.cc/video/) Ultraviolet's first public & the trade release, France Feb. 2010 At the 5th Omnivore Food Festival in Deauville France, among other chefs including Albert Adria. Ultraviolet's last version of brochure online (www.uvbypp.cc/brochure) Jul. 2011 Sent to Paco Roncero via the contact of Pepe Loira, trying to convince Dani Garcia and Paco Roncero to visit UV together to Ferran Adria. PP met Ferran Adria during his Shanghai visit - he knew about UV project and promised to come when have time Ultraviolet received the first guests Nov. 2011 Alain Ducasse / The unfinished construction project (TBA) Ultraviolet officially opened to the public May 18, 2012 Table Zero / Auctioned by Sennheiser Jun. 2012 Paco Roncero Taller was lunched in Madrid PP received Paco Roncero at Ultraviolet for backstage visit 2013 Paco Roncero visited Ultraviolet & PP Apr. 2014 Sublimotion opening news released (www.sublimotionibiza.com) Jun. 2014 Sublimotion opened THE DESCRIPTION OF THE CONCEPT Paul Pairet / Ultraviolet Paco Roncero / Sublimotion Ultraviolet brochure (www.uvbypp.cc/brochure) Website content (www.sublimotionibiza.com) Conceived by Paul Pairet for over 15 years and supported by VOL group, Ultraviolet is the first restaurant of its kind attempting to unite food with multi-sensorial technologies in order to create a fully immersive dining experience. Sublimotion is the achievement of one of Paco Roncero’s dreams in which culinary vanguard and technological innovation unite to create a complete and up to now unseen emotional experience. No décor, no artifacts, no paintings, no views… Ultraviolet’s dining room is ascetic by nature. Specifically equipped with multi sensorial high-end technology, the dining room is dressed-up by lights, sounds, music, scents… a cool air blow, an immersive projection, images and imagination… and food. It’s advanced systems allow the creation of chromatic atmospheres, the control of the temperature and humidity of the space and the aromatization of the ambience under a musical sequence especially composed for the occasion. (...) Upon entering, you will see state-of- the-art technology and design flooded with aromas, scenic views, sounds and music, where you are the indisputable protagonist.
Transcript of Ultraviolet vs Sublimotion -...
ULTRAVIOLET BY PAUL PAIRET (SHANGHAI) VS. SUBLIMOTION BY PACO RONCERO (IBIZA)
CHRONOLOGY
Paul Pairet / Ultraviolet (opened on May 18th 2012) Paco Roncero / Sublimotion (opened on June 1st 2014)
Original project, Sydney Australia 1996
The Last Supper: A table of 12, fixed menu / cook alone / set light mood and music / didn't open
Project planned with Baccarat - Stark, Paris France 2002 - 2003
Crystal Room: A table of 10, same as today without so much technology (scent in pressure steamer, no projection…) / Involving Jean Louis Costes & Julie Andrieu / Canceled after 3 month planning
Project planned for Setai GHM Hotel, Miami USA 2004
A table of 10, same as above
Project planned with VOL, Shanghai China Oct. 2008 - 2009
Ultraviolet: Joining VOL Group to open Ultraviolet (and Mr & Mrs Bund first) / First UV intro / sketch / brochure 1st edition
First Ultraviolet booking inquiry Dec. 2008
From Adam Melonas, Head Chef of Paco Roncero Laboratory at the time, expressing the wish to be the first to experience UV with his brother and Paco Roncero
PP met Roca brothers at El Celler de Can Roca Jul. 2009
PP's brief talk with Joan Roca about UV project, Roca has heard about it already
First contact and project draft from Magma Design
Ultraviolet website online (www.uvbypp.cc) Jan. 2010
UV brochure 2nd edition / sketch / experience simulation video done for the coming Omnivore Food Festival in France (www.uvbypp.cc/video/)
Ultraviolet's first public & the trade release, France Feb. 2010
At the 5th Omnivore Food Festival in Deauville France, among other chefs including Albert Adria.
Ultraviolet's last version of brochure online (www.uvbypp.cc/brochure) Jul. 2011
Sent to Paco Roncero via the contact of Pepe Loira, trying to convince Dani Garcia and Paco Roncero to visit UV together to Ferran Adria. PP met Ferran Adria during his Shanghai visit - he knew about UV project and promised to come when have time
Ultraviolet received the first guests Nov. 2011
Alain Ducasse / The unfinished construction project (TBA)
Ultraviolet officially opened to the public May 18, 2012
Table Zero / Auctioned by Sennheiser
Jun. 2012 Paco Roncero Taller was lunched in Madrid
PP received Paco Roncero at Ultraviolet for backstage visit 2013 Paco Roncero visited Ultraviolet & PP
Apr. 2014 Sublimotion opening news released (www.sublimotionibiza.com)
Jun. 2014 Sublimotion opened
THE DESCRIPTION OF THE CONCEPT
Paul Pairet / Ultraviolet Paco Roncero / Sublimotion
Ultraviolet brochure (www.uvbypp.cc/brochure) Website content (www.sublimotionibiza.com)
Conceived by Paul Pairet for over 15 years and supported by VOL group, Ultraviolet is the first restaurant of its kind attempting to unite food with multi-sensorial technologies in order to create a fully immersive dining experience.
Sublimotion is the achievement of one of Paco Roncero’s dreams in which culinary vanguard and technological innovation unite to create a complete and up to now unseen emotional experience.
No décor, no artifacts, no paintings, no views… Ultraviolet’s dining room is ascetic by nature.Specifically equipped with multi sensorial high-end technology, the dining room is dressed-up by lights, sounds, music, scents… a cool air blow, an immersive projection, images and imagination… and food.
It’s advanced systems allow the creation of chromatic atmospheres, the control of the temperature and humidity of the space and the aromatization of the ambience under a musical sequence especially composed for the occasion. (...) Upon entering, you will see state-of-the-art technology and design flooded with aromas, scenic views, sounds and music, where you are the indisputable protagonist.
To offer a bold and exclusive dining experience that engages all the senses to create the ultimate luxury: Emotion
Paco Roncero manages this way to conceive an exclusive space in which to experience, for those who get a chance to know it, the most intense emotions.
Ultraviolet teaser video : http://www.uvbypp.cc/video/teaser/ Sublimotion teaser video: http://vimeo.com/98687104
THE SPACE – DINING ROOM
Paul Pairet / Ultraviolet Paco Roncero / Sublimotion
Simulation Simulation
Photos Photos
THE BOOKING SYSTEM
Paul Pairet / Ultraviolet Paco Roncero / Sublimotion
System page: www.uvbypp.cc/bookings System page: www.sublimotionibiza.com/en/reservas_online/
FAQ: http://uvbypp.cc/bookings/faq FAQ: http://www.sublimotionibiza.com/en/faq/
Terms & Conditions: http://uvbypp.cc/bookings/terms Screenshots from Booking system
